This research investigated user-centric strategies in mobile marketing, focusing on consumer engagement and conversion rates. 400 questionnaires were distributed, with 385 usable responses obtained. The study used Partial Least Squares (PLS) analysis to assess the relationships between desired outcomes. yielded positive findings, confirming effectiveness of driving improving rates marketing. Personalized content recommendations, interactive features, ease use, location-based services, social...

This study investigates the impact of sustainability initiatives, choice content, and engagement with environmental content on awareness. Employing a sample 435 respondents utilizing Partial Least Squares (PLS) analysis, research provides valuable insights into role digital marketing strategies in fostering consciousness. The findings this highlight substantial influence that techniques can have shaping individuals' awareness attitudes towards concerns. confirmed hypotheses underscore...

Customers' online shopping intentions have not changed in response to technological advancements, making it difficult for businesses and marketers invent new strategies maintain long-term relationships with customers encourage them repurchase despite unprecedented advancements around the world. Following these issues, current study investigated how M-CRM, Perceived Ease of Use, Usefulness influenced Post-Purchase Behavior, as well Use mediated relationship between M-CRM Behavior. The...

The tourists' decision to visit the desired destination stems from an image created in their minds because of marketing strategies destination. A lack research regarding factors influencing tourist intention calls for further investigation how evaluates available Using opinions 338 UAE nationals and a partial least squares-structural equation modeling (PLS) approach, this study empirically examines impact brand equity (i.e. image, awareness, loyalty quality) authenticity (Continuity,...

This study aims to determine the factors that influence improvement of mental image Jordanian private university students who primarily use Google.Building upon concept Search Engine Optimization (SEO), we developed and assessed a conceptual framework includes influences On-Page Optimization, Off-Page functioning search engines.The theoretical draws Bedny's perspective activity, which emphasizes purposeful actions undertaken by individuals in specific contexts.Activity encompasses not only...

Purpose This study aims to investigate whether students would accept augmented reality technology in Al Ain University (AAU) libraries as part of digital library services. Design/methodology/approach used a modified acceptance model–based survey instrument for data collection. Data was collected through an online questionnaire, which sent 400 via email March 2023. Out the total participants, 176 completed questionnaire. Findings found that AAU have positive perception use library. They...

This study examines the effectiveness of augmented reality (AR) in enhancing brand engagement as a digital marketing strategy.AR is technology that overlays content onto real world, allowing users to interact with virtual objects physical environment.The uses mixed-methods approach, including literature review, case studies, and survey 500 participants investigate impact AR on engagement.The findings indicate can significantly enhance engagement, by providing an immersive interactive...

This paper studies the impact of talent management on organizational performance in Jordanian pharmaceutical companies and evaluates mediating role emotional intelligence relationship between performance.A survey was distributed among managers Jordan, 1125 responses were collected.The respondent sample constructed using random stratified sampling.The PLS-SEM used to test hypothesized relationships model.The study result revealed positive (1) performance, (2) intelligence, (3)...

This paper examines the influence of employing local words and references in brand linguistics through social media marketing on purchase behavior.The topic is interesting relevant given growing importance online marketing.While prior research has explored emotional appeals more broadly, there limited evidence specific use terminology branding its effects consumer decisions, representing a gap this study aims to address.The adopts quantitative methodology, using survey 464 consumers Jordan...

The objective of the study is to examine how response data from direct marketing email campaigns could beutilized in measuring development a customer relationship context an end-user loyalty program.The case analysed Club Sony Ericsson e-mail targeted at its registered members. Theprimary research problem covered “how can results be measured by usingClub existing campaign and data?” In order gain understanding roleof program, framework created around concept ofcustomer relationship. As form...

Definitely, the world is becoming chaotic and affects all aspects of life. One these customers who become more severe in their needs, expectations, desires, preferences. Organizations must consistently realize this issue by communicating building effective relationships with them for better-enhancing services quality. Therefore, study investigates relationship between customer management service quality Jordan banking sector. The researchers relied on descriptive analytical approach through...

Purpose: Examining the Ethical Implications of Data Privacy and Targeted Advertising in Digital Marketing: Consumer Perceptions" is to investigate analyze ethical considerations surrounding utilization consumer data for targeted advertising digital marketing landscape. Design/Methodology/Approach: This approach combines both qualitative quantitative methods provide a holistic understanding perspectives attitudes. Findings: The research "Examining reveals concerns regarding privacy marketing....

Purpose: To discover some factors and their prevalence affecting employee satisfaction in a large modernhospital using Maslow’s five-level hierarchy of human needs, to help with the aim improving both professionalproductivity satisfaction.Methodology: A case study questionnaire was administered 150 participants modern regionalhospital over month 2013, results from Likert scales analysed descriptive analysis, means SDsand One way ANOVA tabulate analyse measures. Employee satisfaction, or how...

With the widespread adoption of mobile devices and increasing reliance on marketing, cybercriminals have seized opportunity to exploit this digital landscape for their illicit activities. This paper aims investigate economic implications cybercrime that marketing channels. By examining intersection within an framework, we analyze direct indirect costs incurred by individuals, businesses, society. Furthermore, explore various techniques employed in leveraging platforms, shedding light...

Although there have been unprecedented advances in technology worldwide, it is challenging for businesses and marketers to develop novel strategies of attracting consumers because the latter’s online shopping intentions not changed according technological advances. Given these considerations, present paper investigated how intention was influenced by website design reviews, relationship between moderated reviews digital coupon sales promotion. To that end, drew on theoretical framework...

Strategic agility is even more crucial for multinational organizations such as tourism companies in emerging markets due to higher levels of environmental dynamism and unpredictable market developments. Based on the literature reviewed, researcher proposed a conceptual framework examined it find role some strategic dimensions its effect performance Jordan's marketing. The model provides platform enhance understanding direction conceptualize suitable order improve marketing performance. study...