- Islamic Finance and Banking Studies
- Environmental Sustainability in Business
- Blockchain Technology Applications and Security
- Organizational and Employee Performance
- Technology Adoption and User Behaviour
- FinTech, Crowdfunding, Digital Finance
- Sustainable Supply Chain Management
- Energy, Environment, Economic Growth
- Corporate Finance and Governance
- Impact of AI and Big Data on Business and Society
- Digital Marketing and Social Media
- Thermodynamic and Exergetic Analyses of Power and Cooling Systems
- Islamic Finance and Communication
- Diverse Aspects of Tourism Research
- Economic Growth and Development
- Socioeconomic Development in MENA
- Microfinance and Financial Inclusion
- Environmental Education and Sustainability
- Financial Markets and Investment Strategies
- Smart Systems and Machine Learning
- Advanced Thermodynamics and Statistical Mechanics
- Banking stability, regulation, efficiency
- ERP Systems Implementation and Impact
- Financial Reporting and XBRL
- Solar Thermal and Photovoltaic Systems
Middle East University
2018-2025
Applied Science Private University
2023-2024
Artificial Intelligence (AI) has become essential to Electronic-Commerce technology over the past decades. Its fast growth changed way consumers do online shopping. Using Technology Acceptance Model (TAM) as a theoretical framework, this research examines how AI can be made more effective and profitable in e-commerce entrepreneurs make assist achieving their business goals. In regard, an survey was conducted from purchasers of firms. The Partial Least Square (PLS) Smart used examine data....
The traditional supply chain system included smart objects to enhance intelligence, automation capabilities, and intelligent decision-making. Internet of Things (IoT) technologies are providing unprecedented opportunities efficiency reduce the cost existing chain. This article aims study prevailing explore benefits obtained after embedded networks IoT implanted. Short-range communication technologies, radio frequency identification (RFID), middleware, cloud computing extensively comprehended...
Artificial intelligence (AI) is emerging as a disruptive force in many sectors, and using it accounting isn’t an exception. This conceptual paper explores the role of AI accounting, for financial reporting, auditing, decision-making provides accountants opportunity to improve efficiency, accuracy, decision support. AI, through data analytics, algorithms, automation, etc. has important field with some challenges also. The study also highlights implications achieving several Sustainable...
The accelerated progress of Artificial Intelligence (AI) within the accounting field has resulted in a heightened use this technology international enterprises, therefore generating noteworthy ethical concerns. This research investigates implications that arise from AI practices, focusing on corporations operating Jordan. objective is to provide comprehensive framework for and responsible integration domain. used survey methods approach while 379 respondents were selected using cluster...
Initially, coins used block chain solutions as its open digital ledger. Although, cryptographic protocols has lately been taken into consideration, the wide range of additional applications due to unique combination decentralization, reliability, accessibility, and vehemently anti features. Such characteristics are especially helpful for a significant problems encountered in finance industry. Therefore, by changing how various financial services provided ledger technology ability completely...
Sustainability is one of the fastest-growing research areas globally. Irrespective industry and economic activity, it need day. This study examines impact green process innovation production on sustainability in Pakistan India’s cement plastic manufacturing industries. The also addresses moderating role environmental awareness, which increases effect productivity towards sustainability. based a quantitative approach to addressing issue question. Primary data were collected via closed-ended...
The study investigates the relationship between green production, technology, waste reduction, energy use, and sustainability. A Partial Least Squares Structural Equation Modeling (PLS-SEM) approach was used for analysis. data collected from a sample of companies in textile industry. results suggest that production technology positively significantly affect reduction which mediates positive these two factors This concludes are critical drivers sustainability emphasizes need to prioritize use...
This research investigated user-centric strategies in mobile marketing, focusing on consumer engagement and conversion rates. 400 questionnaires were distributed, with 385 usable responses obtained. The study used Partial Least Squares (PLS) analysis to assess the relationships between desired outcomes. yielded positive findings, confirming effectiveness of driving improving rates marketing. Personalized content recommendations, interactive features, ease use, location-based services, social...
This research examined firm factors of accounting technology adoption in businesses. The examines how technical, organizational, environmental, and owner-manager variables affect deployment study used expos facto design as its method. Every employee hotel tourism firms the Amman Stock Exchange forms population for study. In order to get an accurate representation population, 76 respondents were selected found that organisational, owner/manager findings demonstrate indicate there is a...
Sustainable development has become a crucial goal for policymakers worldwide, with technological progress playing significant role in achieving this objective. Jordan, developing country the Middle East, been working towards attainment of Development Goals (SDGs) by leveraging technology to promote economic growth while preserving environment. In study, we evaluate impact improvements on SDGs Jordan analyzing relationship between financial development, energy consumption, and growth. The...
This study investigates the impact of sustainability initiatives, choice content, and engagement with environmental content on awareness. Employing a sample 435 respondents utilizing Partial Least Squares (PLS) analysis, research provides valuable insights into role digital marketing strategies in fostering consciousness. The findings this highlight substantial influence that techniques can have shaping individuals' awareness attitudes towards concerns. confirmed hypotheses underscore...
Information technology is one of the most rapidly growing technologies globally. Over last decade, its usage in healthcare has been remarkable. The study examines impact various factors as barriers to adopting information system healthcare. These are categorized into three major types: external attacks, which include phishing attacks and ransomware; employee factors, including lack skills issue misuse; technological complexity vulnerability. findings show that main systems, while have no...
The present research endeavors to comprehend the determinants that impact inclination utilize financial technology within context of Islamic banking clientele. study undertakes an examination various may exert influence on consumer's intention. These encompass risk, legal security operational consumer innovativeness, perceived ease use, and usefulness. acceptance model is employed as theoretical framework for research. requisite data hypothesis testing collected through administration online...
This research aims to highlight digital financial technology, which has become the focus of attention for all economic and banking institutions in general (Shmuratko & Sheludko, 2021). Due rising competition, client awareness, need various services, many banks have switched electronic transactions. And advanced no longer on their centuries-old activities (Alrawashdeh et al., 2022). Instead, it moved beyond employing technology fostering international cooperation information sharing suit...
Abstract The most dangerous form of cancer is breast cancer. This disease life-threatening because its aggressive nature and high death rates. Therefore, early discovery increases the patient’s survival. Mammography has recently been recommended as diagnosis technique. Mammography, expensive exposure person to radioactivity. Thermography a less invasive affordable technique that becoming increasingly popular. Considering this, recent deep learning-based approach executed by thermography...
This study investigates the mediating role of Top Management Commitment (TMC) on relationship between Energy Practices (including Awareness [EAW], Efficiency [EE], and Knowledge [EK]) Sustainable Tourism Development (STD) in Jerash, Jordan. Amid growing global concerns about environmental sustainability, understanding dynamics energy management sustainable tourism has become critically important. The utilizes Partial Least Squares Structural Equation Modeling (PLS-SEM) to analyze collected...
The goal of this study is to ascertain the moderating role that management support has in internal audit effectiveness Jordan, as well impact system quality and user information technology. There were 172 responders all, they split across Jordanian auditors. In data analysis process, quantitative test— which consists validity test, reliability test conventional assumptions, hypothesis test—is applied. Information technology are independent variables study. dependent variable effectiveness,...
This study aims to determine the factors that influence improvement of mental image Jordanian private university students who primarily use Google.Building upon concept Search Engine Optimization (SEO), we developed and assessed a conceptual framework includes influences On-Page Optimization, Off-Page functioning search engines.The theoretical draws Bedny's perspective activity, which emphasizes purposeful actions undertaken by individuals in specific contexts.Activity encompasses not only...
As the planet faces challenge of global warming, every individual and organization must adopt green practices to protect nature. The automobile industry is one primary industries which can contribute significantly towards sustainability. This study aims examine impact behavior perceived benefits on buying behaviors automobiles. research also explores moderating influence environmental awareness mechanism. based a quantitative method for data was gathered from 406 respondents across Pakistan,...
Carbon emission is one of the main drivers global warming, due to which environmental concerns are rapidly increasing. To reduce issue, nations moving towards green vehicles, significantly minimize impact transportation on environment. The study's objective investigate role perceived quality and product availability in purchase intention automobiles with moderating education. study based quantitative methodology Partial Least Squares Structural Equation Modeling was used for data analysis....