Muhammad Irshad

ORCID: 0000-0002-0870-1798
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About
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Research Areas
  • Technology Adoption and User Behaviour
  • Sustainable Supply Chain Management
  • Environmental Sustainability in Business
  • Advanced Malware Detection Techniques
  • Digital Transformation in Industry
  • Big Data and Business Intelligence
  • Energy, Environment, Economic Growth
  • Sustainable Building Design and Assessment
  • Network Security and Intrusion Detection
  • Cybercrime and Law Enforcement Studies
  • Fungal Biology and Applications
  • Online and Blended Learning
  • Smart Grid Security and Resilience
  • Information and Cyber Security
  • Urban Transport and Accessibility
  • Digital Marketing and Social Media
  • Workplace Violence and Bullying
  • Edible Oils Quality and Analysis
  • Ophthalmology and Visual Health Research
  • Hate Speech and Cyberbullying Detection
  • Death Anxiety and Social Exclusion
  • Supply Chain Resilience and Risk Management
  • Sustainability in Higher Education
  • Quality and Supply Management
  • Tracheal and airway disorders

Northumbria University
2024

Abdul Wali Khan University Mardan
2021-2024

Ghazi University
2023

Chang'an University
2021-2022

Hong Kong Polytechnic University
2022

University of Balochistan
2022

Institute of Business Management
2022

COMSATS University Islamabad
2019-2021

Korea Institute of Science and Technology
2021

National University of Modern Languages
2021

Abstract This study examines the impact of artificial intelligence (AI) on loss in decision-making, laziness, and privacy concerns among university students Pakistan China. Like other sectors, education also adopts AI technologies to address modern-day challenges. investment will grow USD 253.82 million from 2021 2025. However, worryingly, researchers institutions across globe are praising positive role but ignoring its concerns. is based qualitative methodology using PLS-Smart for data...

10.1057/s41599-023-01787-8 article EN cc-by Humanities and Social Sciences Communications 2023-06-09

Artificial Intelligence (AI) has become essential to Electronic-Commerce technology over the past decades. Its fast growth changed way consumers do online shopping. Using Technology Acceptance Model (TAM) as a theoretical framework, this research examines how AI can be made more effective and profitable in e-commerce entrepreneurs make assist achieving their business goals. In regard, an survey was conducted from purchasers of firms. The Partial Least Square (PLS) Smart used examine data....

10.1016/j.heliyon.2023.e18349 article EN cc-by Heliyon 2023-07-18

Abstract Adoption of a health information system is always challenge for hospitals. It because most the medical staff do not have enough skills to use new technology and due sensitivity data. These factors pose successful adoption in The aim this research find out which influence systems study investigated impact Financial status Hospital; Perceived Usefulness Ease Use on through questionnaire survey. Data was collected from 602 healthcare workers 20 hospitals close-ended Pakistan, where...

10.1057/s41599-024-02976-9 article EN cc-by Humanities and Social Sciences Communications 2024-04-15

Sustainability is one of the fastest-growing research areas globally. Irrespective industry and economic activity, it need day. This study examines impact green process innovation production on sustainability in Pakistan India’s cement plastic manufacturing industries. The also addresses moderating role environmental awareness, which increases effect productivity towards sustainability. based a quantitative approach to addressing issue question. Primary data were collected via closed-ended...

10.3390/su151712945 article EN Sustainability 2023-08-28

The study investigates the relationship between green production, technology, waste reduction, energy use, and sustainability. A Partial Least Squares Structural Equation Modeling (PLS-SEM) approach was used for analysis. data collected from a sample of companies in textile industry. results suggest that production technology positively significantly affect reduction which mediates positive these two factors This concludes are critical drivers sustainability emphasizes need to prioritize use...

10.1016/j.heliyon.2023.e22496 article EN cc-by Heliyon 2023-11-19

Digitalization has brought a significant improvement in process optimization and decision-making processes, particular pursuing the goal of sustainability. This study examines how digitalization affected towards sustainability, focusing on Pakistan’s manufacturing sector. also moderating role environmental regulations between sustainable practices. is based quantitative methodology. Purposive sampling was used to gather primary data from 554 managers engineers working industries Pakistan...

10.3390/su152015156 article EN Sustainability 2023-10-23

This research aims to find out the factors affecting adoption of Metaverse in healthcare. study explores effect perceived ease use, usefulness, and trust on adopting healthcare by keeping digital division metaculture as moderating variables. The philosophical foundation is rooted positivism paradigm, methodology quantitative, approach used deductive. Data was collected Pakistan China through judgmental sampling from 384 respondents. Partial Least Square Structural Equation Modelling...

10.1016/j.heliyon.2024.e28778 article EN cc-by-nc-nd Heliyon 2024-04-01

Information technology is one of the most rapidly growing technologies globally. Over last decade, its usage in healthcare has been remarkable. The study examines impact various factors as barriers to adopting information system healthcare. These are categorized into three major types: external attacks, which include phishing attacks and ransomware; employee factors, including lack skills issue misuse; technological complexity vulnerability. findings show that main systems, while have no...

10.1016/j.heliyon.2023.e22947 article EN cc-by Heliyon 2023-12-03

Purpose This study aims to find out the role of green curriculum (GC) in making a generation (GG) and ensuring sustainability. The considers key factor for understanding environmental values orientation (EVO) adopting pro-environmental behaviors (Pr-EnB) social, economic, human Design/methodology/approach is quantitative cross-sectional. Partial least square-structural equation modeling was used test research model data which collected through questionnaire survey from university faculty...

10.1108/ijshe-05-2023-0207 article EN International Journal of Sustainability in Higher Education 2024-02-23

Digitization has completely changed the landscape of supply chain management, which enables businesses to streamline their processes and attain higher levels profitability sustainability. This study investigates relationships between digitalization elements, particularly integration, communication, operation, distribution, effects on corporate The research is based an empirical investigation conducted through a questionnaire survey agri-food industries in Pakistan. PLS-SEM was used for...

10.3390/su152115627 article EN Sustainability 2023-11-04

False data injection (FDI) attacks commonly target smart grids. Using the tools that are now available for detecting incorrect data, it is not possible to identify FDI attacks. One way can be used machine learning. The purpose of this study analyse each six supervised learning (SVM-FS) hybrid techniques using different boosting and feature selection (FS) methodologies. A dataset from grid utilised in process determining applicability various technologies. Comparisons detection strategies...

10.3389/fenrg.2022.964305 article EN cc-by Frontiers in Energy Research 2022-08-05

Oil products play a dynamic role in the overall energy domain because it supports country-wide transport, industries, and households. The oil market most countries is deregulated provides free access to every organization or independent player. Some of them have followed this policy from very beginning, while others strategy regarding deregulation at later stage. In Pakistan, there usual tug war between Government authorities Marketing Companies (OMCs) concerning decision setting prices....

10.52223/jei4012214 article EN cc-by Journal of Economic Impact 2022-04-30

Purpose: Employee behaviors play a key role in the development of any organization. Its positive behavior will boost up performance organization while negative lower The employee is affected by many factors but mainly they are other employees like their supervisor or colleagues who working with them. Deviant workplace challenge that almost all businesses face, particularly underdeveloped and developing countries where literacy rates poor poverty high. Theft, stealing, taking excessive...

10.53909/rms.03.02.0102 article EN cc-by Reviews of Management Sciences 2022-01-07

Purpose This study aims to find out the impact of social media fake news on social, political and ethical behavior. The moderating role hostile attribution bias relationships between framing behavior is also investigated. Design/methodology/approach philosophical foundation this rooted in positivism paradigm. methodology quantitative, approach deductive. A Likert scale closed-ended questionnaire was used, data collected from frequent users through a purposive sampling technique 390...

10.1108/jices-09-2024-0140 article EN Journal of Information Communication and Ethics in Society 2025-03-26

Purpose: The purpose of this study is to investigate the impact service quality and social media marketing on customer satisfaction, mediating through brand image food panda. This also aims examine moderating role price relationship between satisfaction. Methodology: nature quantitative, so researcher used deductive approach. Primary data was collected by a closed-ended questionnaire from 354 frequent users panda Karachi city. After initial screening, 332 respondents' accurate for further...

10.53909/rms.04.01.0118 article EN cc-by Reviews of Management Sciences 2022-04-15

Abstract This article examines the mediating role of ethical issues and healthcare on relationship between Metaverse mental health. It also investigates impact healthcare. is based quantitative methodology. Using a purposive sampling technique, close-ended questionnaire was used to collect data from 392 nurses doctors across Pakistan, China, Saudi Arabia. The Partial Least Squares Structural Equation Modelling technique for analysis. findings show significant results do not support In...

10.1057/s41599-024-02643-z article EN cc-by Humanities and Social Sciences Communications 2024-03-21
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