Customer loyalty and trust are the key factors for long-term profitability growth organizations. Regardless of rapid popularity e-commerce, still companies face difficulties in gaining customer ( Eid, 2011 ). Therefore, aim this study is to underlie that gauge e-customer’s e-customer Business-to-Consumer (B2C) domain. The data were drawn via 5-point Likert scale adapted questionnaire from 328 respondents who had an experience working class, residing major urban cities Pakistan, is, Karachi,...

Purpose By extending the service robot acceptance model (sRAM), this study aims to explore and enhance of chatbots. The considered functional, relational, social, user gratification elements in determining Design/methodology/approach using purposive sampling technique, data 321 customers, gathered from millennials through a questionnaire subsequent PLS-SEM modeling, was applied for hypotheses testing. Findings revealed that functional elements, perceived usefulness ease use affect However,...

Natural world heritage sites as destinations can have multiple orientations, namely cognitive (learning), affective (hedonism), and sustainability (nature). This study investigates how potential visitors be attracted to such using virtual reality (VR). Using the Sundarbans mangrove forest (Bangladesh) a case, adopting customer engagement TAM underlying theories, we collect data from 316 subjects investigate ease of use, perceived usefulness, enjoyment VR experiences affect intention visit....

HEIs globally face growing competition that demands new marketing strategies and practices to leverage the power of social media platforms increase brand engagement HEIs. Largely ignored in past studies, this study established much-needed link between equity drivers, namely experience, interactivity, on identified path engage students measure their loyalty. A total 254 self-administered responses (survey questionnaires) were collected from 5 public 10 private universities. The results drawn...

The rising threat of environmental degradation and global warming has made countries realize the importance to adopt promote sustainable practices. Therefore, study aims identify contributing factors purchase intention for energy-smart household appliances (ESHA) in a developing country. Partial least square-structural equation modeling (PLS-SEM) technique enabled analyze 291 useful responses that were gathered from energy consumers. Findings reveal perceived behavioral control, attitude,...

Purpose The purpose of this paper is to investigate the factors that influence intention choose family takaful in Pakistan through using theory reasoned action (TRA) model. While not a new financial solution market, main motivate customers purchase remain unexplored. To fill gap, investigated impact attitude (ATT), subjective norm (SBN) with addition Halal certification (HCT) predict behavioral Pakistan. Design/methodology/approach sample data 250 respondents was drawn for paper. were...

The objective of this study is to analyse the impact brand perception on repurchase intention in case online apparel shopping Pakistan.This based a more holistic approach than previous studies, incorporating multiple theories and concepts order capture complexity influences explain as dependent variable.The theoretical framework was developed basis schema theory, image-congruence commitment-trust theory earlier empirical findings.The investigates experience, image-congruence, affect, trust...

Purpose -The primary purpose of this study is to investigate the factors which infl uence customer satisfaction and loyalty in telecommunication services.Customer are considered be major components ensuring eff ectiveness growth services industry.Design/Methodology/Approach data 406 respondents was gathered via an adapted questionnaire.The statistical techniques reliability analysis, explor-Sažetak Svrha -Primarna je svrha ovoga istraživanja ispitati i istražiti čimbenike koji utječu na...

In-stream advertisements have become a popular choice of brands. However, limited studies compared the attitudes customers toward in-stream advertisement types, specifically, skippable and full-length advertisements. This study explores consumers both types video advertising their effect on shopping intention. A total 289 responses for 270 were used to test hypotheses using technique partial least squares structural equation modeling (PLS-SEM). The findings showed that in advertisements,...

The purpose of this study is to explore the impact electronic word mouth (Ewom) on brand image (BIM) and customer satisfaction (CS) their purchase intention (PI). Impact online websites (OWs) Ewom receiver's perspective (RP) CS BIM was also checked. A Likert scale questionnaire used gather responses 253 then tested empirically. finds out positive RP BIM. Also, have a significant PI. Result confirms that OW has Ewom. This research explains theory stimulus- organism- response paradigm identify...

The study aims to provide the concept of "holistic digital engagement" (HDE) in marketing and establish its psychological antecedents through brand identity, personality, affect from lens social identity theory. Guided by cross-sectional research design, conducts PLS-SEM analysis 303 responses collected a survey questionnaire. respondents were selected judgmental sampling design. findings indicate that are critical factors form HDE. mediating role between HDE also emerged significant path...

Research on compulsive use of smartphones amongst students largely remains unexplored. The study seeks to investigate the feasibility and desirability motives—instant gratification, mood regulations, convenience, flow personality—to understand smartphones. results useful data 200 respondents following purposive sampling design, provided evidence instant regulation convenience motives, which significantly explain smartphone use. Personality users also appeared as a significant moderator...

The study aims to identify the role of preceding self-service technologies (SSTs) in adoption mobile banking (m-banking). More specifically, examines impact attitude (AT), perceived usefulness (PU) and ease use (PEOU) online (o-banking) ATM m-banking. By using non-probability purposive sampling technique, data was gathered through a structured questionnaire from non-users partial least square-structural equation modeling (PLS-SEM) technique employed on 257 useful responses assess hypotheses....

The purpose of this study is to explore the impact electronic word mouth (Ewom) on brand image (BIM) and customer satisfaction (CS) their purchase intention (PI). Impact online websites (OWs) Ewom receiver's perspective (RP) CS BIM was also checked. A Likert scale questionnaire used gather responses 253 then tested empirically. finds out positive RP BIM. Also, have a significant PI. Result confirms that OW has Ewom. This research explains theory stimulus- organism- response paradigm identify...

Technology in the industry has improved processes, products and customer experience. Due to this, importance of after sales service is increasing. The aim this study identify impact after-sales quality delivery on customers' overall satisfaction retail sector. Also, word mouth repurchase intention. A sample 330 responses were collected through questionnaire by purposive sampling technique from customers who had purchased an electronic equipment (UPS or air conditioner). EFA, CFA SEM analyses...

This study examined the influencing factors of Android smartphone's adoption and intention to pay for mobile internet. The was grounded in theory reasoned action (TRA) develop framework study. Through an adapted 5-point Likert scale questionnaire, total, 324 responses were analysed using PLS-SEM technique. findings revealed that design aesthetics, interface convenience perceived infrastructure have a significant role building phone users attitude towards smartphone's, with exception content....

Purpose This study aims to identify the factors that influence customer satisfaction in banking sector from perspective of employee characteristics. More specifically, this identifies impact etiquettes, performance, technical selling skills and customer-oriented behavior on industry. The also seeks investigate mediating effect performance relationship between behavior. Design/methodology/approach data were collected with help a Likert scale questionnaire active customers Karachi, Pakistan,...

Purpose -The study aims to theoretically establish brand personality, experience, attributes, and aff ect as antecedents of engagement.Additionally, this seeks enhance customer-based equity relationship marketing theories in relation engagement behavior.Design/methodology/approach -Through a survey questionnaire, 426 responses were collected from automobile customers.Following the multistage cluster sampling technique, respondents contacted through mall intercept method.The respondents' data...

Technology in the industry has improved processes, products and customer experience. Due to this, importance of after sales service is increasing. The aim this study identify impact after-sales quality delivery on customers' overall satisfaction retail sector. Also, word mouth repurchase intention. A sample 330 responses were collected through questionnaire by purposive sampling technique from customers who had purchased an electronic equipment (UPS or air conditioner). EFA, CFA SEM analyses...

This study explores smartphones' dependence among students through social needs, influence and convenience its impact on purchase behaviour. In total, 337 usable responses were gathered with the help of Likert scale questionnaire. Multiple regression analysis t-test used to uncover findings. Result reveals that significantly affect student's smartphones. A significant relation also appeared between smartphone Responses female participants reveal have a whereas in males need effect...