With the advent of popular Web destinations such as MySpace and Facebook, online social networking communities now occupy center stage e-commerce. Yet these must balance trade-off between advertising revenue user experience. Drawing on sociology literature, this study investigates impacts identity group norms community users' intentions to accept in communities. By outlining how type intention could influence members' perceptions value judgments advertising, delineates possible mechanisms by...

In the spirit of this Special Issue theme, we start with definition user-generated content (UGC, also called consumer-generated media) offered by Wikipedia, itself a classical example UGC...

Purpose The purpose of this paper is to further current understanding the relationship between consumption attitudes and new product adoption how may be contingent upon consumers' other characteristics. Design/methodology/approach Following a contingency framework, five derived from Schwartz's value systems framework were examined, along with demographic variables, for their associations consumer (NPA). Negative binominal regression models estimated using syndicated data large urban Chinese...

With the rising popularity of Internet Things (IoT), increasingly more customers are enjoying personalised, autonomous, and optimised services provided by smart connected objects. Drawing on stereotype content model brand attachment literature, we examine effect interaction style (e.g. friend-like engineer-like communication) consumers' perception using two laboratory experiments. The results indicate that a (1) produces positive warmth than style, (2) enhances competence as much does, (3)...

This study applies generational cohort theory, as well uses and gratifications to investigate the media program preferences of China's Generation X (Gen X) consumers. Using syndicated data from a large random sample urban Chinese consumers, we find that Gen compared with their preceding cohorts, tend pay more attention entertainment-based programs such television drama series radio pop music, shun information-based topics news or business reports. Furthermore, while effects on for types...

Whether and how firms can employ relative rankings in search engine results pages (SERPs) to differentiate their brands from competitors cyberspace remains a critical, puzzling issue e-commerce research. By synthesizing relevant literature cognitive psychology, marketing, e-commerce, this study identifies key contextual factors that are conducive for creating brand positioning online via SERPs. In two experiments, the authors establish when Internet users' implicit beliefs (i.e., schema)...

<h3>ABSTRACT</h3> This study investigated determinants of internet users9 willingness to pay for online content. A survey users a clip art website found that they did conduct benefits/costs analysis when evaluating whether Usage purpose and experience with purchasing ennerged as significant predictors. Further, the confirnned existence 'free' mentality among content users. Managerial implications are explored.

As AI becomes increasingly embedded in the sharing economy, understanding its impact on consumer behavior is crucial. This research aims to examine how different human–AI relationship types—equal vs. human-dominant—influence responsible consumption, framed within Social Identity Theory. Specifically, we investigate mediating role of social identification and moderating effect anthropomorphism shaping responses interactions. Across three experimental studies, demonstrate that (1) equal...

<h3>ABSTRACT</h3> This study analyzes important content, function, and design elements of brand sites along six dimensions: text information, multimedia interface design, loyalist support, promotion synergy, interactivity. A total 219 websites for a product category (i.e., drinks candies) service accounting firms) are examined. Results indicate that firms treat their as corporate-image building vehicles virtual information sources while candies use entertaining to build customer...

Although studies have examined the antecedents and consequences of sales force control (SFC) systems, little research investigates how different SFC elements interact or work together to affect salespeople behaviors customer outcomes. Drawing on a diverse literature, this study hypothesizes interactive influence three formal (i.e., output, activity, capability) two customer-directed problem solving opportunism), which subsequently relationship Using data collected from matched...

Scholars and practitioners have recently shifted their attention from traditional closed internal innovation to open (OI). Building on both the resource-based view network perspective, we explore roles of three types informal ties (i.e., business, government, university) in driving inbound outbound OI, further examine such effects contingent market dynamism. Empirical results our study 260 Chinese firms show that all positively affect openness, whereas only business facilitate openness. In...

Purpose – This research aims to investigate effect of consumer creativity on their evaluations brands. Consumers’ creative participation is often used by online retailers as a promotional tool nowadays. The authors propose that exerts positive impact brand attitudes affecting toward the activity itself. Furthermore, moderates consumers’ perceived level fit acceptance extensions, such consumers will show higher distant extensions. Design/methodology/approach test hypotheses in three...

Purpose The purpose of this paper is to investigate how nonprofit service providers can better engage their customers through online communication. It identifies two communication styles and three functions, examines impact on customer commenting, liking sharing. Design/methodology/approach Similar Python for Facebook, a software package the automatic retrieval web page content was developed specifically study extract data from microblog Sina Weibo. Following successful 1,500 randomly...

<h3>ABSTRACT</h3> The internet is becoming increasingly important for exporters to reach or sell potential customers in international markets. This study investigated how could utilize different elements of their corporate websites achieve either communication transaction objectives. First, relevant website attributes were identified and analyzed. Second, content analysis was conducted on a random sample exporters9 selected from three countries: Canada, Denmark, Malaysia. results highlighted...

Abstract Originality is an important characteristic of effective advertising, but what contributes to advertising originality far from clear. This research examines the effect advertiser's creative risk-taking propensity on campaign originality. We draw agency theory and creativity literature develop two behavioral strategies that advertiser can employ (i.e., qualification trust in agency) enhance find risk taking increases its effort chosen agency, it through performance. Acknowledgments...