This article investigates the effects of online convenience and shopping experience on consumer satisfaction future purchase decisions by applying a different view to explain customers’ increasing with in Chinese growing market. Data from 226 consumers used buy are analyze proposed research model through Partial Least Squares Structural Path Modeling. The findings show that intention is enhanced customer experiences plays mediating role these relationships. Additionally, results search...

Purpose To investigate the impact of situational factors on mall shoppers' buying decisions. Design/methodology/approach Based Belk's framework in a sales situation, study employed dataset shoppers USA, China and Hong Kong logistic regression for analysis. Findings It is found that, whether combined sample or individual samples, nine 13 considered significantly affected purchases food non‐food products. However, influences varied according to types products bought. More importantly, findings...

This paper studies the causal relationship between dependence and power in context of marketing channels China setting department stores their suppliers. The hypothesized that a channel member's is derived from other's dyad, which based on existing Western literature behavior, did not fit well with our data. Some dimensions have significant influence members’ perception power. empirical data fits better reversed inferred Chinese psychoculture.

Purpose The purpose of this study investigates the asymmetric effects brand origin confusion (BOC) on consumer preference and purchase local versus foreign brands in China. Drawing general country‐of‐origin (COO) literature recent developments brand‐origin studies emerging market phenomenon globally, it proposes test a model BOC This intends to help explain from new angle decreasing competitiveness markets, such as Design/methodology/approach pretest nationally distributed across seven...

Drawing on the resource-based view and behavioral theory of firm, we examine how resources aspirations affect rapid internationalization firms from emerging economies. Using a 5-year panel 257 publicly listed manufacturing China, find that neither technological nor marketing resources—two knowledge-based drivers traditionally identified to be behind internationalization—directly drive these firms’ growth in internationalization. Instead, multinationals’ performance relative has U-shaped...

The delivery of products to the end consumer has been widely considered in e-commerce sector as new challenges reach customers and provide them with timely efficient have surfaced. Less focus given information about efficiency that impacts online shoppers’ relations e-retailers. This study’s research model builds on extended unified theory acceptance use technology (UTAUT-2) by adding critical variables efficiency, cost-saving purchase experience (shopping satisfaction subsequent willingness...

This study compares the mall shopping behavior of Chinese and US consumers. Marked differences wee found between two populations in their motives, criteria for selecting mall, behaviors. Unlike shoppers, who visited with diverse reasons, visits were driven, first foremost, by purchase. However, shoppers cautious about spending less likely to make purchases during trip. More importantly, they more immune situational factors purchase decisions than counterparts. The paper also discusses...

Purpose The purpose of this study is to develop a better understanding how information technology (IT) resources influence firm’s channel power development. Specifically, hypothesizes that two types IT (i.e. infrastructure and human resources) are key antecedents management capability mediator between power. Design/methodology/approach hypotheses tested using survey data gathered from sample Chinese companies. analyses performed partial least squares technique. Findings results suggest both...

Purpose Scholars have conducted extensive research regarding contractual governance in marketing channels. Operationalizing intensity as contract specificity, researchers focused on the impact of while little effort has been paid to enforcement. As a distinct construct mechanism, enforcement largely determines integrity contracts and effectiveness their coordination effects. Dividing into specificity enforcement, this paper examines direct interactive effects channel opportunism conflict. It...

Abstract Does the behavior of shoppers in an emerging economy vary due to differences their openness Western lifestyle and level economic development? The present study attempts answer this question by examining Chinese Xi'an Hong Kong. findings reveal significant shoppers' shopping motives, processes, outcomes. tend be more utilitarian make planned purchases. In contrast, Kong go malls with multiple intents. Interestingly, we find that visit some non-utilitarian motives unplanned purchases...

Electric breakdown strengths were measured using a quasi-uniform field spherical electrode assembly for polyethylene with and without an emission shield between the surface. The results show that suppresses carrier injection from electrodes enhances strength. short-circuit strength is always lower than normal under DC voltage conditions. With one suppressed by shield, polarity effects during observed. These effects, measurements assembly, are similar to those extremely nonuniform...

ABSTRACT Taking retailers and their suppliers as the unit of analysis, this study investigated impact interpersonal guanxi on exercise power in a Chinese marketing channel. By analyzing data 225 cases collected from supplier side, found that is composed instrumental part emotional part, is, closeness emotion between reps channel partners, positively related to member's noncoercive negatively its coercive power, while interactions both power.