Ha Youn Kim

ORCID: 0000-0003-2126-020X
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About
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Research Areas
  • Consumer Perception and Purchasing Behavior
  • Consumer Behavior in Brand Consumption and Identification
  • Consumer Retail Behavior Studies
  • Customer Service Quality and Loyalty
  • Technology Adoption and User Behaviour
  • Digital Marketing and Social Media
  • Diverse Topics in Contemporary Research
  • Cultural and Historical Studies
  • Media, Gender, and Advertising
  • Color perception and design
  • Crafts, Textile, and Design
  • Fashion and Cultural Textiles
  • Organizational and Employee Performance
  • Nostalgia and Consumer Behavior
  • Digital Media and Visual Art
  • Corporate Social Responsibility Reporting
  • Impact of AI and Big Data on Business and Society
  • Organizational Leadership and Management Strategies
  • Sharing Economy and Platforms
  • 3D Shape Modeling and Analysis
  • Digital Innovation in Industries
  • Energy and Environmental Systems

Kunsan National University
2023-2024

Seoul National University
2016-2020

National Institute of Ecology
2019

Hanyang University
2016

Abstract With the recent expansion of applicability artificial intelligence into creative realm, attempts are being made to use AI (artificial intelligence) in garment development system various ways, both academia and fashion business. Several IT companies have developed possess AI-based design technologies that utilize StyleGAN2 for image transformation. However, they not widely utilized Since brands need create numerous designs launch new products at least two seasons per year, adoption...

10.1186/s40691-023-00360-w article EN cc-by Fashion and Textiles 2023-10-24

Advanced information communication technology and production technologies such as 3D printing have enhanced consumers' personalized experiences. Customization one of the noticeable personalization is attracting attention to both consumers companies because its significant leverage on transformation production-consumption paradigm. This study aims identify effect online customization experiences happiness behavioral intention. The findings suggest that a positive happiness, autonomy,...

10.1080/10447318.2019.1658375 article EN International Journal of Human-Computer Interaction 2019-09-05

10.5850/jksct.2024.48.1.157 article EN Journal of the Korean Society of Clothing and Textiles 2024-02-28

Abstract This study sheds light on a prominent issue in retailing: how the digital atmosphere can affect consumer decision-making process fashion retail store. Digital devices and services such as screens signage are widely employed stores, transforming way consumers make decisions about purchasing products. research investigates affects consumers’ purchase behavior patterns based attention-interest-desire-search-action-share (AIDSAS) model. The findings show that attention is key antecedent...

10.1186/s40691-020-00217-6 article EN cc-by Fashion and Textiles 2020-09-25

10.1016/j.jbusres.2016.10.022 article EN Journal of Business Research 2016-12-04

Abstract This study aimed to investigate the determinants of transaction satisfaction and intention use local second-hand marketplace platforms, focusing on impact negotiation costs moderating influence users’ sense their neighborhood. Building cost theory, we conceptualized as a multidimensional construct that encompassed economic, performance, time, psychological costs. Our findings revealed economic time had significant negative effect satisfaction, whereas performance did not exhibit...

10.1186/s40691-024-00386-8 article EN cc-by Fashion and Textiles 2024-06-02

Retro fashion can be defined as re-applied and re-created style where a certain period or specific in the past would recalled. As unique cultural phenomenon, 'retro' has affected not only our daily lives, but also industry. The purpose of this study is to explore relationship between nostalgia consumer purchase behaviors retro products Korea. data was collected using self-administered online survey 224 respondents. results show that sub-elements include personal historical nostalgia....

10.7233/jksc.2016.66.7.139 article EN The Korean Society of Costume 2016-11-30

The expertise, trustworthiness and attractiveness of the information source all positively influence recipients’ eWOM (Electronic Word-of-Mouth), acceptance CSR messages, as well their attitudes to company.

10.15444/gmc2016.04.02.04 article EN Global marketing conference proceeding 2016-07-01

The fashion industry is creating innovative business models using artificial intelligence. To efficiently utilize intelligence (AI), data must be classified. Until now, such have been classified focusing only on the objective properties of products. Their subjective attributes, as brand sensibilities, are holistic and heuristic intuitions created by a combination design elements. This study aims to improve performance collaborative filtering in extracting sensibility computer vision...

10.5850/jksct.2022.46.1.165 article EN Journal of the Korean Society of Clothing and Textiles 2022-02-28

Abstract Leather crafting of leather wallets or bags exhibiting similar designs as prestige brands is an emerging hobby among fashion-forward Korean consumers. This study examines the motivations this craft consumer. Data collected using in-depth interviews and participant observations support following observation. A conspicuous materialistic orientation traditional values drive consumer participation in crafting. The study's findings identify group people, labeled neo-craft consumers, Homo...

10.15444/gmc2016.06.03.01 article EN Global marketing conference proceeding 2016-07-01

10.29049/rjcc.2018.26.6.899 article EN The Research Journal of the Costume Culture 2018-12-31

As information and communication technologies (ICTs) become more advanced, consumers are able to experience retailing activities such as searching for products services in online retail shops Internet-exclusive branded contents. Specifically, fashion retailers facing the need develop novel experiential design than one another maximize customers’ Internet websites secure sustainable competency. Confirming methods of organic integration visual features both mobile channels is an important...

10.14695/kjsos.2018.21.1.45 article EN Korean Society for Emotion and Sensibility 2018-03-31

10.5850/jksct.2022.46.5.805 article KO Journal of the Korean Society of Clothing and Textiles 2022-10-31

Along with an improved environment for developing prosthetic limbs, the scope of limb use has been widening and its exterior appearances are becoming more diverse. However, despite importance their appearance purpose socializing, research regarding development prosthetics to have aesthetic function is very sparse. Therefore, aim this explore attributes that affected by attitudes observers users limbs. The study was conducted in three stages. First, learn about different prosthetics, we...

10.7233/jksc.2021.71.2.021 article EN The Korean Society of Costume 2021-04-30
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