About
Contact & Profiles
A5069959836
Research Areas
- Digital Innovation in Industries
- Nostalgia and Consumer Behavior
- Media, Gender, and Advertising
- Consumer Behavior in Brand Consumption and Identification
Karlsruhe Institute of Technology
2022-2024
10.1016/j.jbusres.2022.02.057
article
EN
Journal of Business Research
2022-03-10
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