A5006738766- Innovation Diffusion and Forecasting
- Consumer Behavior in Brand Consumption and Identification
- Digital Marketing and Social Media
- Consumer Market Behavior and Pricing
- Digital Innovation in Industries
- Innovation and Knowledge Management
- Corporate Governance and Management
- Environmental Sustainability in Business
- Energy, Environment, and Transportation Policies
- Digital Platforms and Economics
- Technology Adoption and User Behaviour
- Qualitative Comparative Analysis Research
- Management and Organizational Studies
- Big Data and Business Intelligence
- Business Strategy and Innovation
- Behavioral Health and Interventions
- Knowledge Management and Sharing
- Energy Efficiency and Management
- Nostalgia and Consumer Behavior
- Consumer Attitudes and Food Labeling
- Marketing and Advertising Strategies
- Urban and Freight Transport Logistics
- Cultural Differences and Values
- Organizational Management and Leadership
- Delphi Technique in Research
Bern University of Applied Sciences
2021-2022
Karlsruhe Institute of Technology
2014-2021
Vanderbilt University
2021
North Carolina State University
2021
Purpose – Individuals showing high consumer ethnocentrism (CE) prefer domestic over foreign-made products and their preferences may contribute to barriers international market entry. Therefore, how identify such consumers is an important question. Shankarmahesh’s (2006) review reveals inconsistencies in the literature with regard CE its antecedents. To shed theoretical empirical light on these inconsistencies, purpose of this paper two new perspectives CE: first, a typology that classifies...
Prior research documents deleterious consequences of the annual clock change to daylight saving time in many contexts, but little is known about effect policy has on consumer behavior. While debates around ending seasonal changes continue, millions consumers worldwide are potentially adversely affected by change. Drawing notions sleepiness and self-control, authors propose a framework how onset increases unhealthy The hypotheses tested via two studies cast difference-in-differences modeling...
Marketing ZFP , Seite 26 - 40
Abstract Automated products that take over tasks consumers used to carry out themselves are becoming increasingly sophisticated, but continue resist such innovations. Drawing on the status quo bias as a theoretical framework, this article investigates role of nostalgia in consumer reactions product automation series six experiments with almost 1500 participants. The first four converge consistent finding: high ( versus low) degree reduces consumers' nostalgic feelings about past consumption...
Companies increasingly rely on pricing teams to master the complexity of a new product. However, little is known about how firms should design such teams. In this study, are defined as two or more professionals within firm who formally informally involved in decision‐making process with regard strategy for Drawing information‐processing view organizational design, study presents framework develop effective strategies products. Specifically, authors provide evidence that rationality and...
Abstract Licensing is a well-documented form of justifying individual indulgent choices, but less known about how licensing affects food decision-making patterns over time. Accordingly, we examine whether consumers incorporate strategically and deliberately in their long-term consumption identify reward programs as context which strategic likely to occur. We propose that members with lower-calorie indulge more on purchase occasions forethought required for such an effect A longitudinal study...
Much can be learned from studying the effectiveness of consumers' justifications for their behavior across multiple sequential choice occasions, but research on this topic is scarce. In response, present puts forth a conceptual framework addressing vice-virtue dilemmas through lens repeated indulgent based notion perceived exceptionality over time and salient prior decisions that help to determine exceptionality. The authors discuss broader understanding decision-making patterns, as well...
The past decades have witnessed an abundance of research on how consumers learn about, evaluate, and adopt really new products (RNPs)—products that are hard to define using existing product categories require behavioural changes. Yet, every year, RNPs fail garner consumer enthusiasm despite promising interesting features benefits. goal this is synthesise extant RNP knowledge with a focus behaviour identify future opportunities. To end, we screened 587 papers published in marketing journals...
Marketing ZFP is a platform for the academic dialog between marketing science and practice. It offers critical depictions of newest developments in central areas Thereby, dedicates itself particularly to transfer methodological knowledge into