Research indicates that creative ideas provide the seed for successful service innovations. However, little attention has been paid to understanding idea creation, especially Lead user analysis shown highest potential create attractive innovation ideas. But which characteristics in lead users are important this regard is still under‐researched. In realm of an contest, we examine impact specific driving quality Our study broadens customers suitable and should be activated contests. Using data...

The service industry is of fundamental relevance for the economies industrialized countries, as produces highest growth in gross domestic product. In this regard, new development ( NSD ) represents a critical resource competitive survival and decisive factor industry. However, firms across many industries are increasingly faced with challenge determining how best to manage their offerings. Although researchers have shown growing interest issues, area still underutilized. Furthermore,...

High failure rates of digital innovations by start-ups indicate that consumers' initial trust perceptions are make-or-break for their survival. Hence, have to design adequate business models manage innovations. Five experiments explore how can signal trustworthiness in order overcome low and boost adoption. We find three specific strategies start-ups' – customer ratings, benefit communication, revenue model be effective increase adoption The findings demonstrate serves as a critical mediator...

Attracting Investors in Initial Coin Offerings: The Relevance of Specific Technological Capabilities for Fundraising Success

Different views exist in the literature regarding which adopter group to target with a go‐to‐market strategy: early market consumers or majority market. Particularly when radical innovations are launched, approach becomes critical success factor for firms seeking recoup their significant investments these innovation endeavors. Four experimental studies investigate whether and how differentiate design of strategies, represented as bundles marketing mix elements consisting brand name, launch...

We integrate opportunity evaluation reasoning with affordance theory to develop a nuanced theoretical model of action orientation in entrepreneurial decision-making. test our conjoint experiment 864 decisions made by 54 corporate venture capital (CVC) managers evaluating digital ventures for investment. Our findings provide evidence that CVC value two sources affordances: the recombinability and reprogrammability technologies. The results show individuate affordance-based investment...

Companies increasingly rely on pricing teams to master the complexity of a new product. However, little is known about how firms should design such teams. In this study, are defined as two or more professionals within firm who formally informally involved in decision‐making process with regard strategy for Drawing information‐processing view organizational design, study presents framework develop effective strategies products. Specifically, authors provide evidence that rationality and...

Based on previous reviews, we have a synthesized understanding of the how and what to teach in entrepreneurship education (EE). In contrast, find fragmented differing insights who EE (i.e., triad internal stakeholders students, educators educational institutes hosting EE). Inspired by stakeholder theory, our study presents systematic literature review role stakeholder-related factors for effective EE. Specifically, based 59 empirical articles published between 1995 2019, provide an overview...

The study here applies fuzzy set qualitative comparative analysis (QCA) to offer configurations that are sufficient identify “Clotheshorses”, “Clothesaholics”, “Clothesgourmands” and “Clothesnegators”. In contrast prior literature investigating only clothes shopping frequency, we find these four shopper types different with regard the perceived “importance of dressing well”. findings demonstrate existence stalwart segments.

This cross-sectional study specifically examines the antecedents and performance consequences of customer integration intensity for B2C industries. In line with this focus, we extend notion market-oriented management by explicitly considering role customers retailers as two distinct facets market intelligence perspective. Moreover, new product development in industries, research says little about when should be integrated during process. First, data from 205 firms evidence a validation 175...

OVERVIEWAddressing resource-constrained customers in emerging markets presents business opportunities beyond local market borders. Multinational corporations can leverage innovations developed for to serve customer needs unsatisfied by traditional offerings markets. Little research explores the drivers transfer of from markets, a process referred as reverse innovation. Applying an explorative approach data drawn in-depth interviews, archival inquiries, and manager workshop involving...

Initial coin offerings enable start-ups to raise money from a crowd of investors. In recent time, the number initial increased heavily, leading stronger competition for Therefore, it is essential know how design perfect offering campaign, which attracts most By drawing on signaling theory, we suggest that several characteristics, associated with an offering, signal quality investors and, thus, influence fundraising success. analyzing 253 offerings, find technological, human capital, and...

Marketing capabilities are a major driver of competitive advantage across different business contexts. One these is the ability to sense consumer needs and develop innovations meet needs, referred as innovation capability. Innovation holds potential improve living conditions resource-constrained consumers at bottom world’s economic pyramid (BoP) in emerging markets. Surprisingly, research has failed comprehensive understanding how firms can innovate successfully BoP Applying configurational...

Effective decision-making in innovation development is decisive for success, but also poses a major challenge companies. Building on the information-processing view of organisational design, this study investigates how companies should organise functional authority to engender success. Additionally, research explores interplay between design and innovativeness representing an aspect culture. Based two datasets garnered from survey experiment with managers experienced development,...

Marketing ZFP is a platform for the academic dialog between marketing science and practice. It offers critical depictions of newest developments in central areas Thereby, dedicates itself particularly to transfer methodological knowledge into