A5084190124- Financial Markets and Investment Strategies
- Digital Marketing and Social Media
- Consumer Retail Behavior Studies
- COVID-19 Pandemic Impacts
University of Manitoba
2022
Prior research documents deleterious consequences of the annual clock change to daylight saving time in many contexts, but little is known about effect policy has on consumer behavior. While debates around ending seasonal changes continue, millions consumers worldwide are potentially adversely affected by change. Drawing notions sleepiness and self-control, authors propose a framework how onset increases unhealthy The hypotheses tested via two studies cast difference-in-differences modeling...
Existing literature has documented the impact of emotional quotient in firm tweets by capturing its effect on stock returns. Since investors can also be viewed as consumers, powerful enough to influence them visit firms’ retail locations? Using proprietary data and level foot traffic, we find evidence consistent with this behavior. Specifically, that have a strong positive store footfall subsequent day. Additionally, document dissipates further away it is from tweeting date. In robustness...