A5006630943- Digital Marketing and Social Media
- Technology Adoption and User Behaviour
- Consumer Attitudes and Food Labeling
- Consumer Market Behavior and Pricing
- Consumer Packaging Perceptions and Trends
- Customer Service Quality and Loyalty
- Consumer Behavior in Brand Consumption and Identification
- Social Media and Politics
- Personal Information Management and User Behavior
- Privacy, Security, and Data Protection
- Spam and Phishing Detection
- Information and Cyber Security
- Impact of Technology on Adolescents
- Consumer Retail Behavior Studies
- Food Waste Reduction and Sustainability
- Knowledge Management and Sharing
- Innovative Human-Technology Interaction
- Behavioral Health and Interventions
- Network Security and Intrusion Detection
North Carolina State University
2015-2022
University of South Carolina
2015-2018
University of Michigan–Flint
2015
Texas A&M University
2012
In this study we examine the effect of customers' participation in a firm's social media efforts on intensity relationship between firm and its customers as captured by visit frequency. We further hypothesize test for moderating roles activity customer characteristics link customer-firm relationship. Importantly, also quantify impact profitability. assemble novel data set that combines with individual level transaction data. To account endogeneity could arise because self-selection, utilize...
In this study, the authors assess effects of a data breach announcement (DBA) by multichannel retailer on customer behavior. They exploit natural experiment and use individual transaction from to conduct detailed systematic empirical examination DBA spending channel migration To identify effects, compare change in behavior before after between treatment group (customers whose information is breached) control not using difference-in-differences modeling framework. find that although results...
Online communities have experienced burgeoning popularity over the last decade and become a key platform for users to share information interests, engage in social interactions. Drawing on contagion literature, authors examine effect of online connections users’ product purchases an community. They assess how product, user, network characteristics influence spending behavior. The use unique large-scale data set from popular massively multiplayer role-playing game community—consisting...
For a social media community to thrive and grow, it is critical that users of the site interact with each other contribute content site. We study role ties in motivating user preference expression, form contribution, an online community. examine three types ties, reciprocated, follower, followee assess whether structural relational properties user’s network moderate influence effect contribution. A unique disaggregate level panel data set users’ contributions tie formation activities from...
“Facts Up Front” nutrition labels are a front-of-package (FOP) labeling system that presents key nutrient information on the front of packaged food and beverage products in an easy-to-read format. The authors conduct large-scale empirical study to examine effect adoption FOP products’ nutritional quality. assemble unique data set United States across 44 categories over 16 years. By using difference-in-differences estimator, find product category leads improvement quality other category. This...
Prior research documents deleterious consequences of the annual clock change to daylight saving time in many contexts, but little is known about effect policy has on consumer behavior. While debates around ending seasonal changes continue, millions consumers worldwide are potentially adversely affected by change. Drawing notions sleepiness and self-control, authors propose a framework how onset increases unhealthy The hypotheses tested via two studies cast difference-in-differences modeling...
Abstract Licensing is a well-documented form of justifying individual indulgent choices, but less known about how licensing affects food decision-making patterns over time. Accordingly, we examine whether consumers incorporate strategically and deliberately in their long-term consumption identify reward programs as context which strategic likely to occur. We propose that members with lower-calorie indulge more on purchase occasions forethought required for such an effect A longitudinal study...