Purpose The purpose of this study is to develop a typology social media messages compare the effectiveness different message strategies. Design/methodology/approach In total, 1,837 from 12 hotel brand Facebook pages were content-analyzed. Applying both correspondence analysis and multivariate variance, compared strategy across hotel-scale levels explored Findings A four-type format six-type content was developed. picture best format. Product, involvement shown be more effective than...

Purpose This study aims to gain an understanding of hotel experiences during the pandemic by examining sentiments guests posted online. Design/methodology/approach paper incorporates balance theory, in a dyadic system analyze ways which were motivated restore position unprecedented COVID-19 crisis. Qualitative content analysis was used detect thematic patterns based on online reviews shared actual two major brands – one more closely associated with convenience-driven automation (high-tech)...

Technology is a critical determinant in hotel guest satisfaction. Hotels often utilize technology as value-added amenity to help promote differentiation and enhance The purpose of this study was twofold: measure document the level satisfaction with existing technology-based amenities, examine scope impact such amenities on overall A random sample 3,000 American travelers chosen from national database for study. total 534 usable responses were received. results indicate that there significant...

Packaging travel products on the Internet is increasing in prevalence, yet limited research exists how consumers evaluate and purchase vacation packages online. Research product bundling plentiful but has been conducted primarily non-Internet settings. The current seeks to fill void both areas by investigating consumer choices of packages. In this study, an online panel subjects chose between 12 pairs Las Vegas that varied as a function rate transparency, savings, price. findings suggest...

Purpose The dynamic yet volatile nature of tourism and travel industry in a competitive environment calls for enhanced marketing intelligence analytics, especially those entities with limited budgets. past decade has witnessed an increased use user-generated content (UGC) analysis as tool to make better informed decisions. Likewise, textual data UGC gained much attention among hospitality scholars. Nonetheless, most the scholarly works have focused on singular application existing method or...

ABSTRACTThe purpose of this study is to examine the relationships among customer trust toward voice Artificial Intelligence (AI) in guestrooms, information privacy concerns associated with technology, intention use, and stay at a hotel providing technology. This further examined whether research model can be applied different cultures by collecting data from U.S. Singaporean customers. The hypotheses were tested via structural equation modeling multiple-group analysis. findings indicated...

Purpose – The purpose of this study is to investigate the perceived importance soft skills for hotel employees, their willingness use electronic learning (e‐learning) as a training tool improve skills, and impact employees' individual characteristics (i.e. motivation, self‐efficacy, technology anxiety) on intentions e‐learning across different age groups.

Purpose The purpose of this research study is to present an overview hotel revenue management (RM) articles published in scholarly journals during the 2001-2013 period while offering a direction for future that focuses on RM industry context. Design/methodology/approach Using Boolean search keywords across 2001 2013, total 83 RM-related journal were queried. To ensure all identified hotel-RM related, each article was independently reviewed; 70 as relevant inclusion study. Findings has been...

Purpose The purpose of this paper is to examine the factors that affect usage guest empowerment technologies (GET) with a specific focus on in‐room entertainment technologies. Design/methodology/approach This study used structural equation modeling evaluate application task‐technology fit (TTF) and technology acceptance models (TAMs) in reference GETs. Findings confirmed most popular forms GET were movies on‐demand services. Most importantly, analysis data revealed user's individual...

Purpose The purpose of this study is three fold: to provide a preliminary exploration meeting planners' use and perceived usefulness the different types social media; examine why planners media and; investigate perception adopting media, especially as critical mass impacts adoption networking media. Design/methodology/approach Data were collected from members professional association for professionals in Southwest US using an online self‐administered questionnaire. A total 510 received...

Purpose The current study aims to investigate hotel guests’ intention use virtual reality (VR) and willingness pay more for hotels that have VR applications (e.g. room tour) when booking a hotel. Design/methodology/approach Through theoretical lens of stimuli–organism–response (S-O-R), relationships among an individual’s performance expectancy, effort social influence, utilitarian motivation, hedonic perceived value, were tested using partial least square-structural equation modeling....

Cybersecurity is becoming increasingly important in the hospitality industry, particularly for large, integrated resorts that service a high volume of customers per year. Cyberattacks upon these venues results not only loss immediate revenue, but may also include disruption operations, customer trust, and damage to resort’s brand name. The Las Vegas resort corridor on Strip presents unique environment cybersecurity, which concentration renders this location particular target hackers. This...

Purpose This study aims to investigate and compare the factors that affect Millennials Generation Z (Gen Z) hotel guests’ intention adopt cryptocurrency payments (CPs) when booking a hotel. Design/methodology/approach A sequential mixed-methods approach was used. Study 1 included 20 semi-structured interviews. The qualitative findings subsequently informed design of quantitative survey in 2, conducted with 604 participants. Additionally, authors examined moderating effect generational...

Purpose This paper aims to investigate the influence of four motivational elements (i.e. utilitarian, hedonic, social and escapism motivations) on propensity customers utilize a metaverse hotel, as well whether age, gender mobility disability play substantial moderating roles in these relationships. Design/methodology/approach Data was gathered from 843 US residents who had experienced hotel stay within past two years. We tested hypotheses using structural equation modeling multigroup...

This research evaluated how rate transparency, component bundling, price, and savings of vacation packages influence online purchase decisions. Subjects chose between 12 pairs Cancun packages, one transparent (individual pricing displayed) opaque (total package price only). The the were systematically varied in a within-subjects design using simulated booking questionnaire. Price was strongest determinant choice, but increased favorable impressions fairness value. Transparent most effective...

The main purpose of the current article is to investigate status usage Twitter-marketing and examine potential factors that impact Twitter-marketing. results show 69.4% multi-unit restaurant companies studied use small restaurants are more likely utilize

Despite increased research attention on guests' motivators to use peer-to-peer (P2P) accommodation, such as Airbnb, it remains unclear which have the strongest effect repurchase intention; and how COVID-19 pandemic changes effects of motivators. By conducting two U.S.-based studies before during pandemic, this study tested compared indirect total 13 intention P2P accommodation platforms via satisfaction. Functional satisfaction pandemic. Neighborhood – a location-based functional motivator...

Purpose The purpose of this study is to explore whether five factors drawn from the unified theory acceptance and use technology (UTAUT) UTAUT2 significantly influence customers' intention hotel in-room voice assistants (VAs). It further examined culture as a moderator relationships between use. Design/methodology/approach authors collected data US Singapore examine cultural differences in customer VAs. All hypotheses were tested via structural equation modeling multi-group analysis....

Abstract Purpose – To present an improvisational theater game (ITG) workshop design that allows participants to surface their perceptual shortcuts, practice alternative behaviors, overcome biases, and expand repertoire of managerial skills. Design/methodology/approach The ITGs described in this paper were originally presented by the authors management professionals US classroom settings from approximately 1995 through present. Findings Managerial processes involving interpersonal...

Reducing the risk and occurrence of foodborne illness is a priority for foodservice industry. Despite large presence Latino(a)s in workforce, there little research on attitudes toward food safety related behavior among this group. This study employed health belief model to investigate Latino(a) employees’ antecedents behavior. Results showed that knowledge did not affect self-reported but significantly predict perceived susceptibility, severity, barriers. The analysis also indicated benefits...

Purpose The purpose of this study is to examine hotel guests’ attitudes toward guest room technologies (GRTs) and determine whether characteristics regarding GRTs vary according typologies. Design/methodology/approach data were gathered from a sample 508 guests who had stayed in the past 12 months via self-administered survey on Qualtrics software. analysis consisted two main research steps: identification cluster groups K-means algorithm discriminant analysis; performing series chi-square...

Abstract The purpose of this study was to examine the impact employee relations programs (ERP) on organizational performance in lodging industry. ERP provides employees with opportunities participate planning and improving work-related tasks. Four items were used measure relations: formal complaint-resolution programs, participation attitude surveys, suggestion systems. Further, three types measures, namely turnover, labor productivity, revenue per available room (RevPAR) used. Findings...