This article investigates the potential use of Eye Tracking as a neuromarketing tool and its for marketing in general. We sought to identify some main applications within mainstream marketing. The objective this research was achieved by means conceptual literature review. results our indicate important uses practical applications, such brand equity, segmentation, new product development, pricing decisions, place promotion social studies. It is believed that near future, tools will be part

Purpose The objective of this study was to analyze the major challenges and benefits diversity management in Brazilian companies by assessing role human resources. Design/methodology/approach A total 15 case studies were carried out on that operate Brazil. Brazil is a country with considerable multiracial backgrounds. Findings It found still an emerging issue, are related discriminatory actions taken coworkers. Among studied, only four had adopted consistent set resources practices. These...

Abstract The implementation and scope of green supply chain management (GSCM) practices vary among organizations. In emerging economies, new production models are required, but little is known about GSCM in these countries, especially Latin America. Thus, this paper aims to highlight the state‐of‐the‐art America, through a systematic review literature (using Scopus Web Science databases) suggests research agenda with nine recommendations. Results show underexplored themes, such as benefits,...

Purpose of the study: To propose a model experimental process for Neuromarketing research using electroencephalography (EEG). Methodology: The was elaborated from methodological description 30 articles found on EEG tool in Web Science and Scopus databases. It validated by two specialists field who have great knowledge use this tool. Results: exposes activities that are carried out with EEG, such as definition problem, objective, choice classification variables, sampling plan, selection...

Purpose The aim of this work is to address the issue environmental training in organizations, presenting a theoretical review on subject and proposing model that highlights importance type for organizations. Design/methodology/approach paper presents thorough, updated literature review, discusses typology best practices training, framework integrating organizational results. Findings A careful consideration allows identifying significant gap related lack references, practices, an alignment...

Researchers and other professionals unanimously agree that companies should become more sustainable, but this will not happen without the support of human resource management. Paradoxically, there is a lack information on management offers to organizational sustainability applied real cases. Therefore, research presents case study topic was carried out in leading Brazilian company, which considered as model has been selected ‘the best place work country’. The results provide practical...

One of the biggest questions in today's market is what drives consumers to decide on one product instead another; therefore there a growing interest understanding how brain responses influence decision making process consumers. Neuromarketing presents itself as main areas study aimed at achieving this goal, however it still new and constantly developing field. This research analysed studies neuromarketing applied consumer behaviour over last five years through an integrative literature...

Purpose This study examines the differences between genders in visual attention and attitudes toward different types of advertisements. Design/methodology/approach An experimental design using a structured questionnaire six print advertisements with male, female neutral focus was used to evaluate gender differences. In total, 180 students from public university Brazil participated study. eye-tracking device employed, Tobii Studio software, get metrics for this Findings case advertisements,...

Abstract The aim of this research is to understand the complex and relatively understudied relationship between human behavioral factors low‐carbon management practices from perspective resource‐based view (RBV). Research application in “biodiversity sector” consists a survey multiple‐case study Brazil, richest country globally terms biodiversity but that also faces challenges protecting biodiversity. problem considers critical success adoption practices. Quantitative analysis through...

Purpose The purpose of this paper is to perform an integrative analysis, mapping the main areas celebrity endorsement literature last 20 years, offering a taxonomy subject subareas and research agenda for topic. Design/methodology/approach was divided into two stages: first systematic review literature, second consisted on complementary information based generation analysis maps elaborated by VOSviewer software data collected. searches occurred between months January March 2017. Findings...

In-stream ads are one of the most common ad formats on Internet nowadays, especially YouTube. However, there has not been enough research visual attention and advertising effectiveness, regarding effect position, whether skippable or non-skippable more effective. Therefore, with a 2 (skipping characteristic: skippable/non-skippable) × (ad position: pre-roll/mid-roll) between-subjects experimental design, we investigated skipping characteristic position effectiveness (i.e., brand recall,...

One of the biggest questions in today's market is what drives consumers to decide on one product instead another; therefore there a growing interest understanding how brain responses influence decision making process consumers. Neuromarketing presents itself as main areas study aimed at achieving this goal, however it still new and constantly developing field. This research analysed studies neuromarketing applied consumer behaviour over last five years through an integrative literature...

Under the umbrella of compassionate operations management theory (Sarkis, in Int J Prod Econ 139(2):359–365, 2012) and stakeholder theory, aim this article is to propose a comprehensive framework unlock stakeholders’ voice socially-oriented projects (for example, social responsibility, community humanitarian projects). The developed work aims assist managers measure level engagement stakeholders during projects’ execution. It may allow better accountability, transparency satisfaction. For...

Abstract Neuromarketing and neurophysiology of consumer behavior sensory experiences are growing in research results importance to the operations activities due possibility designing products processes that more suitable consumers’ needs. In addition, there is a wide range applications on shop floor, such as safety design, man-machine design other related with cognitive processing its impact human behavior. This article discusses advertising recognized brands visual selective attention young...