This empirical study focusses on consumers’ attitude to low‐involvement products, bread and coffee, in a newly‐industrialized nation. Using data from 236 consumers Singapore, the examines influence of country origin (COO) relative other product attributes evaluation domestic foreign food products. The results indicate that COO does matter when evaluate products but, presence extrinsic cues (price brand), impact is weak brand becomes determinant factor. In addition, suggest country's positive...

This study examines country of origin (CO) and brand effects on consumers’ quality perceptions, attitudes, purchase intentions with respect to a service‐industry product: international cruise‐line packages in Singapore. Star Cruise (Malaysia) Royal Caribbean Lines (USA) were selected as the brands countries for study. Respondents provided quality, attitude intention ratings. Contrary prior evidence, CO does appear be an important informational cue consumers services; found stronger than...

Purpose The purpose of this paper is to understand the production processes utilized by Malaysian construction industry (MCI). Design/methodology/approach follows an earlier work published in journal which authors analyze global focusing on evolution lean systems. Findings future exciting. International markets, innovations technology, and techniques project management, new relationships across disciplines are all avenues development. To make best use their opportunities, MCI must invest...

Purpose The ascendancy of the shopping mall as a significant shopping, social interaction and/or entertainment destination has had major impact on retail strategies and landscape in numerous countries, especially USA. Shopping malls are not nearly well established developing newly industrialized however. Hence, purpose this paper is to assess international consumer behavior regards non‐Western country, specifically, Malaysia. Design/methodology/approach A survey Malaysian university students...

Purpose – The main purpose of this research is to empirically test how animosity, religiosity, and ethnocentrism interact affect judgment about US products purchase action consumers in a progressive Islamic country like Malaysia. There are many studies that have been conducted conservative countries such as Iran, Jordan, Morocco, Pakistan Saudi Arabia. Design/methodology/approach product chosen for fast food restaurants. A questionnaire was constructed responses were obtained from 410...

Purpose The purpose of this study is to examine the predictabilities five intra-personal factors predict pro-environmental consumer behavior (PECB) and moderating role religiosity in Oman. Design/methodology/approach uses neural network analyze antecedents/antecedents × → PECB relationships by using a sample 306 consumers from Findings This finds that most important predictors PECB, according order importance, are attitude religiosity, knowledge, concern knowledge value, attitude, value...

The purpose of this paper is to examine the factors that affect decision university female students start a business in Kingdom Saudi Arabia. Most existing research focuses on exploring challenges entrepreneurs face after they business, but no has investigated encounter before business. A total 507 responses were collected from six universities Findings show knowledge about starting most influential factor motivates establish their own

Purpose COVID-19 has made businesses increasingly dependent on technology to be competitive and efficient. Small medium enterprises (SME) digitalisation innovation research are widespread. SME digital transformation require government policies, initiatives assistance. How the can help SMEs achieve these goals is unclear. So, this paper aims investigate how policy may assist Vietnamese boost performance transformation. Design/methodology/approach The study will take a quantitative approach,...

Purpose This paper aims to explore how the three components of intellectual capital (IC) (human, structural and relational) are related corporate innovation effective knowledge management can improve business performance, environmental compliance. Additionally, study investigates influence compliance on overall performance. Design/methodology/approach The organizational resource-based view was used develop a theoretical model accompanying hypotheses. A survey design approach collect data...

ABSTRACT This article focuses on the key relationship marketing tools of customer service, loyalty/rewards programs, brand/store community, personalization and customization, their with retention. The between personalization, community retention were examined via an empirical investigation 450 loyalty/reward program members three retail stores in Malaysia. administration survey was personally administered but self‐completed. Four five tools, namely, had a significant positive findings...

Purpose In the current highly volatile and uncertain economic environment, recovery strategies that emphasise attributes skills are essential for an enterprise to recover adapt disruptions. Based on resource-based view (RBV), this study aims understand how organisational resilience functions its outcomes. Specifically, establishes links between internal capabilities in information technology (IT) applications, exploitation-exploration activities leadership, which represented by IT...

Purpose This study aims to investigate the determinants of public trust in e-government services (Te-GS) and participation social media. Design/methodology/approach A quantitative cross-sectional field survey was used collect primary data at local government level 11 cities, towns districts Tien Giang Province, Vietnam. The final set 529 respondents analysed using SmartPLS4 evaluate measurement structural models. Findings Perceived responsiveness, transparency security have strong positive...

Japan is the largest market for U.S. inbound overseas tourism, and international tourism source of earning foreign exchange economy. has registered highest growth in world development its outbound during 1980Æs expected to continue rapid foreseeable future. This paper examines unique characteristics consumer behavior Japanese tourist who are or will be vacationing I Recommendations have been offered marketers firms can benefit by understanding a touristÆs changing their marketing strategies...

Purpose Despite the spread in usage and ownership of credit cards, few studies have examined its effect on consumer debt developing nations. The main purpose this paper is to understand consumers' attitude spending behavior using cards. Design/methodology/approach This study based a questionnaire survey conducted Malaysia. Based an extensive review literature, model developed identify psychographic factors that influence attitudes toward Findings found support for some theoretical...

This study examines the empirical link between three dimensions of market orientation, namely, customer competitor orientation and interfunctional coordination, overall export marketing performance in Indonesian ventures. The was based on an investigation firms involved exporting to foreign countries from Indonesia. primary data for were collected a self‐administered mail survey 877 ventures manufacturing sector Indonesia resulting sample 109 usable responses being returned. From application...

An increasing number of organizations embark on employer branding although this practice is not theoretically supported. Our study explores the brand by employing that examines interrelation between elements and process’ outcomes. based model having two major components: (with interrelated internal external images) efficiency outcomes originating from application process. combines quantitative qualitative research methods. The data were obtained companies operating in western province Sri...

Abstract This study examines the impact that various barriers to export have on marketing performance of Queensland market ventures. considers a comprehensive set potential identified from literature. The unit analysis was firms engaged in exporting foreign markets. Data were gathered via self-administered mail survey directed Managing Director 689 firms, by State Government department as being involved exporting. comprising sample manufacturing firms. findings indicate venture management...

Some destinations have gained a negative image in the minds of travelers. Here are some marketing methods for offsetting bad image—whether reputation is deserved or not

Purpose The purpose of this paper is to analyze the production processes utilized by global construction industry. Design/methodology/approach This discusses history industry with a specific focus on evolution lean systems (LPSs) that has significant impact in reduction waste light operational performance. proceeds through comparison differences between and manufacturing processes. Findings consumes large amounts natural resources along wastage due inefficient improper utilization. Numerous...

Purpose The purpose of this study is to determine the factors that underpin consumer switching intention in smartphone industry. Most literature on brand uses conventional models lack ability explain behavior for high-technology products. Such products have unique characteristics make process more challenging from perspective. Design/methodology/approach proposed model built based related theories consider distinctive aspects Furthermore, two variables “relative advantage product features”...