A5070497990- Business and Management Studies
- Innovation and Socioeconomic Development
- Social and Economic Solidarity
- Entrepreneurship Studies and Influences
- Environmental Sustainability in Business
- Family Business Performance and Succession
- Corporate Social Responsibility Reporting
- Consumer Retail Behavior Studies
- Consumer Behavior in Brand Consumption and Identification
- Urban Development and Societal Issues
- COVID-19 Pandemic Impacts
- Service and Product Innovation
- Youth, Drugs, and Violence
- ICT in Developing Communities
- Rural Development and Agriculture
- Sustainable Building Design and Assessment
- Education and Digital Technologies
- Nursing Education, Practice, and Leadership
- Public Relations and Crisis Communication
- Public Spaces through Art
- Disaster Management and Resilience
- Community Development and Social Impact
- Education Pedagogy and Practices
- Migration, Refugees, and Integration
- Innovative Approaches in Technology and Social Development
Fundação Getulio Vargas
2006-2022
European Association of Social Psychology
2005-2022
Escola de Administração de Empresas de São Paulo
2022
Faculdades Guarulhos
2020-2022
Hospital Universitário da Universidade de São Paulo
2022
Institut d'Etudes Politiques de Paris
2017
Yunus Emre Hastanesi
2015
Instituto da Visão
2014
Dod Robôs Investidores (Brazil)
2014
Wharton County Junior College
2005
How can entrepreneurs protect their wellbeing during a crisis? Does engaging agility (namely, opportunity and planning agility) in response to adversity help safeguard wellbeing? Activated by adversity, may function as specific resilience mechanism enabling positive adaption crisis. We studied 3162 from 20 countries the COVID-19 pandemic found that more severe national lockdowns enhanced firm-level for diminished wellbeing. Moreover, who combined with experienced higher but alone lowered...
Social businesses present a new paradigm to capitalism, in which private companies, non-profit organizations and civil society create type of business with the main objective solving social problems financial sustainability efficiency through market mechanisms. As any phenomenon, different authors conceptualize distinct views. This article aims characterize three perspectives definitions: European, American that emerging countries. Each one these views was illustrated by Brazilian case. We...
Social Entrepreneurship and Business (SE/SB), inclusive business, businesses with social impact a higher purpose are becoming increasingly important both in academia the business world (Sassmannshausen & Volkmann, 2013).Since influential article by Dees (1998), many different perspectives about entrepreneurship have been discussed academia.On management side, these types of also proliferated last decades.Yunus his work leading Grameen Bank has inspired other entrepreneurs organizations to...
The base of the pyramid (BoP) market has become increasing importance in recent years. objective this paper is not only to identify and describe distinctive characteristics Brazilian low-income shopping consumer behaviour, but also explain determinants such combining values with widely known marketing concepts, as ‘halo effect’, ‘relationship marketing’, ‘brand loyalty’ ‘value proposition’. This study based on empirical, qualitative research, comprising in-depth interviews focus groups...
The article focuses on how the analysis of stakeholders’ emotions online can help companies facing a social media crisis determine response strategy that will best minimize reputational threat. indeed questions relevance classical management theory to an environment. Results show have increased unpredictability corporate crises. Consequently, media, crises cannot be addressed with methods prevailed so far. Rather, incorporating emotion‐based in six case studies showed analysis, and...
Objetivo: esclarecer o papel, os limites e desafios da conceituação de negócios impacto.Metodologia: ensaio teórico que discorre sobre as diferentes perspectivas agregação valor socioambiental por parte das empresas partindo uma visão compensação externalidades negativas até a inserção na estratégia organizacional novos atores do ecossistema impacto.Principais resultados: Ausência um consenso para definição única marca desenvolvimento literatura acadêmica campo prático. Atores impacto...
em que a maioria das pesquisas investiga os efeitos do gerenciamento por categoria de um ponto vista implementação varejista, principalmente mercados desenvolvidos e varejistas grande porte.Os resulta-
Os negócios de impacto têm surgido como resposta a alguns dos dilemas criados pelo capitalismo. Mais do que um conceito fechado, despontam uma filosofia para pensar e influenciar forma se fazer negócio.
We study how entrepreneurs and their well-being are impacted by crises which able to safeguard well-being. examine the impact of Covid-19 pandemic in a multilevel 3,149 from 20 countries draw attention entrepreneur agility (flexible adaptive action) both as crisis response strategy possible way for protect find that agile entrepreneurs, especially those recognized new opportunities business pandemic, had better during (life satisfaction vitality). Our findings offer further insights into...
A concentração de renda no Brasil permanece como uma das mais elevadas do mundo. conseqüência é a existência enorme massa indivíduos com baixo poder aquisitivo. Entretanto, essa população representa um grande mercado consumidor deixado às margens por nossas empresas. Este artigo, base em pesquisa realizada setor varejista, analisa as principais características classe baixa e indica caminhos para que empresas se posicionem diante desse desafio.
Os espaços de consumo das cidades brasileiras refletem a forte polarização social do país. De um lado, há proliferação shopping centers, os quais abrigam as camadas mais ricas da população. outro, existem pólos comerciais rua, freqüentados pela população renda baixa. Esse artigo ressalta oportunidades que nos ruae sugere como revitalização desses poderá influenciar qualidade vida e o vigor nossas cidades.
The Base of the Pyramid is a fertile field for innovation. Since seminal article form Prahalad and Hart (2002), concept has evolved from perspective selling to poor (BoP 1.0) more inclusive purposeful model. Meanwhile many other trends appeared with same objective use market mechanisms in order create better world. Some these are Shared Value, Conscious Capitalism, B Corps Social Entrepreneurship. This aims analyze some common characteristics trends. conclusion that they not complete...
As diferenças no comportamento e nos hábitos de consumo ricos pobres desafiam os profissionais do marketing a adaptarem suas estratégias para captar desejos necessidades desses extremos varejo
Purpose The purpose of this paper is to investigate whether and what extent different forms symbiotic relationships (named mutualism collaboration) within a usage centre lead levels value in use for its resource integrators. This study focusses on the educational services provided deprived neighbourhoods potentially vulnerable adolescents. Design/methodology/approach applies two-phase sequential exploratory mixed-method design. first phase included qualitative that involved both focal (the...
Large and local retailers' competition for customer patronage in emerging markets has received limited attention. One main discussion when analysing is the role of large retailers companies. In many situations small are only option consumers, as have not reached low-income communities. Brazilian context, data from two locations with different profiles been analysed using Bayesian estimation probit to determine store patronage. Results show that a competitive advantage based on functional...
Temos de nos movimentar uma mentalidade limitante para visão mais sistêmica, profunda e inclusiva lidar com os problemas complexos da atualidade transformar a sociedade forma radical.
This paper aims to analyze the financial and operational approach land regularization financing used in Brazil by an innovative private social enterprise order demonstrate that widens concept fit-for-purpose include financing, with relevance for wider efforts informal settlement upgrading. In this approach, acts as a coordinator broker organize residents of settlements regularize their negotiating buyouts underlying owners at discounted values, handling titling registration occupants,...