Gastronomic experiences offer a set of stimuli that affect the customer's perception chef-designed food. This empirical study aims to analyze influence on consumer, at cerebral level, characteristic high-level gastronomic experience, in Michelin starred restaurant. The presentation by waiter or chef, plate design, dish served, taste food, interaction moment which food is served are variables analyzed. Through use neuromarketing techniques - galvanic skin response register emotional arousal,...

This paper analyzes the stimuli used in fashion footwear stores to activate emotions and drive consumer purchasing decisions. The efficiency of launched a shoe store was empirically analyzed. decorative environmental aspects that generate highest level attraction, interest, emotion, memory consumers were identified. study focuses on use galvanic skin response eye tracking understand preferences stores. results reveal most efficient stimuli. also show saturation information generated by...

This paper extends the fast-growing research stream on gamification in corporate training by examining impact of employees' knowledge retention, sharing, and job performance. A mixed-methods approach was employed. Quantitative data from surveys qualitative insights experimental were combined to ascertain effectiveness techniques training. The sample consisted 110 employees business owners who attended gamified sessions powered Discovery-Innovation-Growth platform. Participants aged 18 64...

Abstract Novel bio‐based thermoset formulations were prepared by using epoxidized soybean oil (ESBO), nadic methyl anhydride as a hardener and with different types of proteins fillers. In the first part study, effect protein‐type (wheat gluten, soy protein, casein ovalbumin) on cured ESBO materials was investigated. Thermal mechanical properties characterized flexural tests, Shore D hardness, Charpy impact Vicat softening temperature heat deflection temperature. addition, study morphology...

Abstract The last years have been marked by the attempts to approach management discipline from a new, innovative perspective, in accordance with present times, complex challenges and highly increased competition. Given importance impact of scientific advances also explosion research field neuroscience, had be redefined its critical variables analyzed different perspective. An interdisciplinary vision was needed enable future researches explanations decision-making processes, leadership...

Abstract This study examines the influence of emotional factors on entrepreneurial decision-making, specifically focusing early-stage entrepreneurs and those with more years experience in process. The aim is to understand how intensity affects business decisions at different stages entrepreneurship. Neuroqualitative interviews were conducted using a stratified sample entrepreneurs. methodology included semi-structured interviews. Galvanic Skin Response (GSR) technology was employed...

Internationalization is seen as a commercial opportunity and, in some circumstances, necessary for many firms' resilience today's volatile and unpredictable global marketplace. Most exporting organizations must cope with various emergent e-commerce digital platforms, given the rising importance of technological transformation modern international trade its related strategic challenges. The spread third-party multi-sided platforms (TPMPs) established actors such Amazon, eBay, Alibaba, has led...

In this paper, a proportional-integral-derivative (PID) controller integrated with neural network (NN) is proposed to ensure quality of service (QoS) bandwidth requirements in passive optical networks (PONs). To the best our knowledge, first time an approach that implements NN tune PID deal QoS PONs used. contrast other tuning techniques such as Ziegler–Nichols or genetic algorithms (GA), proposal allows real-time adjustment parameters according conditions. Thus, new algorithm provides...

In 3D printing, a good finish must be offered as product result. It needs to solid and durable; therefore, it is desirable that the produced filament yields final results, durable resistant. this project, tailored processed characterized by checking its tensile stress comparing results with commercial filaments. The purpose of present work use characterize obtained extrusion equipment for printers. There need find an alternative obligation in having buy from supplier, filament. would...

The aim of this work is to register and analyse, using neurotechnology, in onsite online university educational context, the effect on relevant variables learning process. This represents an innovation current academic literature field. In study, neuroscience technology has been used measure cognitive processing stimuli designed for experience a master's degree class. neurotechnologies employed were galvanic skin response (GSR), electroencephalography (EEG) eye tracking. After analysis brain...

This study aims to quantify the perception of value and acceptance by citizens use cyber-physical systems (CPS) in transportation smart cities using neurotechnologies. The work has been developed main following Latin American countries: Spain, Ecuador, Colombia, Argentina. Targeting urban, public transport-using graduates, it assesses CPS user experiences. Triangulating qualitative research neurotechnology, extends taxonomy emotional domains. results indicate that users do not always assign...

This research work comes in response to the question of which aspects are more relevant for consumers when purchasing educational toys as opposed other that focused solely on leisure. empirical focuses an toy distributed Spain by Educa brand (Conector family, reference "I learn English"), is product best-selling its this area, and analyses how make decisions concerning relation products designed competitors. The looks into customer reactions while looking at these products, measuring brain...

This paper attempts to identify and classify the main uses of three compatibilizers used in polymer blends with extended applicability, such as PE-g-MA (Polyethylene-graft-maleic anhydride), PP-g-MA (Polypropylene-graft-maleic anhydride ) SEBS-g-MA (Styrene-Ethylene / Butylene-Styrene-maleic anhydride-graft), mainly fields application: improving properties base compound, compatibilizer blend two materials an additional component mixture various materials.

Abstract This study aims to conduct a literature review and examine key research topics within the field of neuroentrepreneurship, categorizing works based on this classification specifying different directions lines. Additionally, it seeks compile definitions their evolution regarding concept contributing new proposal. The methodology involves identifying keywords related main themes direct relation all encompassed in entrepreneurship spectrum. Research articles matching query are extracted...

This work addresses a research gap in digital marketing by attempting to compare the effort achieving best organic search engine ranking with providing user experience web navigation. The objective is validate companies' efforts world, and study focused on toy sector Spain, specifically Google engine, measuring browsing through neuromarketing biometrics. top 30 results for each were collected 638 keywords related toys Spain. Subsequently, three best-positioned websites determined, their was...

This research is in response to the question of which aspects package design are more relevant consumers, when purchasing educational toys. Neuromarketing techniques used, and we propose a methodology for predicting areas attract attention potential customers. The aim present study was model that optimizes communication toys’ packaging. data extracted from experiments studied using new analytical models, based on machine learning techniques, predict area packaging observed first instance...