A5007855322- Digital Marketing and Social Media
- Consumer Behavior in Brand Consumption and Identification
- Technology Adoption and User Behaviour
- Consumer Retail Behavior Studies
- FinTech, Crowdfunding, Digital Finance
- Innovation and Knowledge Management
- Business Strategy and Innovation
- Big Data and Business Intelligence
- Customer Service Quality and Loyalty
- Diverse Aspects of Tourism Research
- Sentiment Analysis and Opinion Mining
- Qualitative Comparative Analysis Research
- Corporate Social Responsibility Reporting
- Business Process Modeling and Analysis
- Blockchain Technology Applications and Security
- Management, Economics, and Public Policy
- Entrepreneurship Studies and Influences
- Accounting and Organizational Management
- Environmental Sustainability in Business
- Global Financial Crisis and Policies
- Economic Growth and Productivity
- COVID-19 Pandemic Impacts
- Global Trade and Competitiveness
- Customer churn and segmentation
- Competitive and Knowledge Intelligence
"Dunarea de Jos" University of Galati
2013-2024
Ovidius University
2019-2023
Bucharest University of Economic Studies
2020-2023
Transylvania University of Brașov
2020-2021
Valahia University of Targoviste
2020
ABSTRACTIn a short span of time since its introduction, generative artificial intelligence (AI) has garnered much interest at both personal and organizational levels. This is because potential to cause drastic widespread shifts in many aspects life that are comparable those the Internet smartphones. More specifically, AI utilizes machine learning, neural networks, other techniques generate new content (e.g. text, images, music) by analyzing patterns information from training data. enabled...
Purpose The hospitality and tourism sector has witnessed phenomenal growth in customer numbers during the postpandemic times. This been accompanied by use of technologies interface backend activities, including adoption self-serving technologies. study aims to analyze existing practices challenges establish a research agenda for implementation generative artificial intelligence (AI) (such as ChatGPT) similar tools industry. Design/methodology/approach analyzes literature practices. draws...
Abstract This article examines restaurant customers’ online activity following visits to restaurants. Differences in opinions based on gender and location are discussed. Sentiment analysis was used analyze social media behavior terms of liking, rating, reviewing User‐generated reviews comments about experiences influence potential decisions. The results this study show that customers ratings. shows sentiment (using Natural Language Toolkit TextBlob) can help marketers by providing a useful...
The use of renewable energy (RE) is considered one the most important topics discussion regarding sustainable consumption and environmental protection nowadays. More than ever, a new crisis forming due to effect political military conflicts that have already been in place for some time. Our research envisages using sample 1126 respondents validation theoretical model highlights complex relationship between specific variables, such as concern environment, knowledge about energy, perceived...
This paper extends the fast-growing research stream on gamification in corporate training by examining impact of employees' knowledge retention, sharing, and job performance. A mixed-methods approach was employed. Quantitative data from surveys qualitative insights experimental were combined to ascertain effectiveness techniques training. The sample consisted 110 employees business owners who attended gamified sessions powered Discovery-Innovation-Growth platform. Participants aged 18 64...
Purpose This study aims to outline the influence of various combinations antecedent conditions for startups being accepted into business incubators in Italy and Romania. The degree which these affect acceptance is referred here as Business Ideas Acceptance Degree (BIAD). considered are idea potential, plan quality, entrepreneurial team features, project progress stage, available financial resources, debts potential incubated companies, commitment apply national/EU funds, area related...
This paper investigates the transformative role of Artificial Intelligence (AI) in crafting digital marketing strategies within tourism sector. By analyzing impact various AI-driven technological innovations, evolving platforms, and changing consumer behaviors, research aims to uncover key factors influencing adoption effectiveness AI practices, case companies from Using data collected professionals industry, study evaluates relationships between implementation outcomes, highlighting most...
This study aims at identifying the tools used in e-commerce, able to optimize marketing campaigns.Managerial and processes have been identified relevant body of knowledge that can be optimized using artificial intelligence; thus, a questionnaire has designed within quantitative research.The sample research consists 201 persons having managerial positions, who are involved their companies' company active 2020, with least one employee.The article highlights promoting products online...
Being able to test disruptive business models is today's gamechanger in the expected environment.Moreover, digital economy demands insightful, actionable data from consumers into increasingly accountable managerial hands of marketers order speed up decision-making process.Social media de facto indicator measuring consumer engagement and public understanding products brands expanding economy.Even so, this point, it defined as an industry challenge or social enigma how content grows viral what...
This study analyses the evolution of crypto asset market over period 2014-2023 and addresses a series issues relating to global crypto-assets regulations uniformity, opportunity for companies develop crypto-asset transactions, accounting reflection these transactions that impacts sustainable reporting.Working hypotheses are twofold: (a) assets present an increased investment risk (b) there is mutual consensus on valuation assets.Robust economic analysis using ARCH, GARCH, TGARCH, EGARCH...
Machine learning (ML) is quickly emerging as a new discipline and resembles to be an attractive alternative statistical methods in various industries.An appreciation of the possible applications ML digital marketing eCommerce will proposed this article.The authors examine qualitative determinant factors on brand logos correlations companies income, with profit, number employees, images product homepage.1420 Romanian were analyzed research order identify specific that determines success business.
Due to the restrictions imposed during COVID-19 pandemic, but also reluctance of consumers travel, tourism is one most affected sectors worldwide. Romania was no exception this truth, as vacations were canceled, and travel budgets cut. However, Romanians have not lost their appetite for opting, will be seen in study, holidays own country, destinations close home possible, with possibility canceling without a penalty. Those who chose foreign preferred Bulgaria, Greece or Turkey. This paper...
The entrepreneurial resilience of eco-label product retailers emphasises their adaptive capability for renewal after the economic crisis. This paper explores market intelligence techniques adopted by in order to contribute sustainable development this Romania. research, conducted on a sample Romanian products, analyses main sources gathering data about competitors, reasons monitoring strategic options competitors and specific employed within approach, aiming overcome negative crisis effects....
The Internet of Things (IoT) is a shift towards digitally enriched environment that connects smart objects and users, aiming to provide merchants with innovative ways communicate customers. Therefore, the aim this research was identify Romanian consumer′s openness technological autonomy degree acceptance IoT services technologies address green deal principle low energy consumption. This article investigated factors influence decision buy devices customers′ perception regarding security data...
Motor insurance is one of the uttermost acceptable forms non-life business in World Abstract. This study examines how user-generated content on social media can act as a marketing research instrument identifying consumer behaviour. The analysis was performed sample 900 Instagram images containing hashtag #thegoodlife and labeled digital photos using machine learning algorithm. results highlight visual representation clusters resulted K-mean method practical managerial implications.