Muhammad Safuan Abdul Latip

ORCID: 0000-0003-3527-1014
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About
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Research Areas
  • Culinary Culture and Tourism
  • Digital Marketing and Social Media
  • Organic Food and Agriculture
  • Environmental Sustainability in Business
  • Technology Adoption and User Behaviour
  • Consumer Behavior in Brand Consumption and Identification
  • Halal products and consumer behavior
  • Diverse Aspects of Tourism Research
  • Food Waste Reduction and Sustainability
  • Educational Games and Gamification
  • Organizational Leadership and Management Strategies
  • Organizational and Employee Performance
  • Facilities and Workplace Management
  • Customer Service Quality and Loyalty
  • Ergonomics and Musculoskeletal Disorders
  • Higher Education and Employability
  • Hospitality and Tourism Education
  • Human Resource Development and Performance Evaluation
  • Cruise Tourism Development and Management
  • COVID-19 Pandemic Impacts
  • Human Resource and Talent Management
  • Environmental Education and Sustainability
  • Ergonomics and Human Factors
  • Blockchain Technology in Education and Learning
  • COVID-19 Prevention and Impact

Universiti Teknologi MARA
2020-2025

Sunway University
2024-2025

Universiti Malaysia Terengganu
2020-2023

Andalas University
2023

Taylor's University
2023

Universiti Tun Abdul Razak
2020-2022

The study investigated the e-Learning acceptance among Malaysian higher education students. There are three exogenous variables involved, namely, performance expectancy, social influence, and perceived enjoyment. A mediating effect of self-efficacy was correspondingly tested to build a different connection point on research area. target population active students Malaysia institutions. Data collected using an online platform, out 557 responses received , only total 414 were valid...

10.6007/ijarbss/v10-i5/7239 article EN International Journal of Academic Research in Business and Social Sciences 2020-05-27

The study investigated the impact of lecturers’ competencies on student satisfaction and loyalty involving a total four exogenous variables, namely, knowledge credential, pedagogy skill, industrial experience, motivation lecturers. mediating effect was tested. target population comprised 1,055,245 active students enrolled in bachelor’s degree, master’s doctoral degree programmes Malaysia. A 386 valid responses were obtained through traditional questionnaire method eight higher education...

10.24191/ajue.v16i2.9155 article EN cc-by-nc-nd Asian Journal of University Education 2020-08-06

This paper aims to investigate e-learning acceptance in Malaysian higher education institutions and the moderating effect of self-efficacy. study is crucial as online distance learning have grown all sectors due COVID-19 pandemic. A valid sample 414 survey responses from active students currently enrolled undergraduate postgraduate levels was collected for data analysis. Structural Equation Modelling (SEM) employed Results indicate that four exogenous variables (performance expectancy,...

10.18178/ijiet.2022.12.2.1594 article EN International Journal of Information and Education Technology 2021-12-27

Purpose This paper aims to examine how information and communication technology (ICT) coordination, reliability, social pressure, perceived usefulness ease of use affect citizens’ intentions e-government services. Design/methodology/approach The study is a quantitative type conducted through causal design. Noncontrived cross-sectional methods were used, targeting Malaysian citizens who 18 years age or older. Due an inaccessible sample frame, convenience sampling was used. After cleaning...

10.1108/tg-04-2023-0040 article EN Transforming Government People Process and Policy 2023-08-14

The study investigated the effect of food safety knowledge, trust and factors influencing organic purchase intention in 'new normal' COVID-19 pandemic. employed non-contrived cross-sectional methods. data was collected Malaysia using convenience sampling. A total 330 valid questionnaires were analyzed Structural Equation Modelling (SEM) PROCESS for hypothesis testing. revealed a significant relationship involving knowledge on personal attitude, perceived social pressure, autonomy. Moreover,...

10.13106/jafeb.2021.vol8.no5.0951 article EN Journal of Asian Finance Economics and Business 2021-05-01

Purpose The purpose of this study is to identify the consumption intention Baba Nyonya Peranakan ethnic food among youth generation by examining effect media influence and curiosity. Design/methodology/approach A causal through quantitative method applied. This focused on generation, a total 219 valid responses were used for hypothesis testing using Statistical Package Social Sciences SmartPLS software. Purposive sampling, under non-probability was used. data collected an online survey....

10.1108/yc-02-2023-1681 article EN Young Consumers Insight and Ideas for Responsible Marketers 2023-06-24

Recently, worldwide demand for food provided on streets is growing swiftly. Realizing the need to recognize mindset and market tastes of consumers towards street stalls as now strongly associated with tourism considered a significant motivator travelers visit destination. The local cuisine served by these provides direct sincere connection experiencing history, society, people through beverages. This research project, therefore, explore stall vendors their success variables in small town...

10.9756/int-jecse/v13i1.211026 article EN International Journal of Early Childhood Special Education 2021-05-05

Learning through gamification has been one of the most popular techniques and methods used by today’s educators because it creates a fun environment learning that may boost student performance in their studies. This study aims to investigate acceptance among students Malaysian higher education institutions, moderating effect gender. The COVID-19 outbreak made online essential all educational sector world; hence, motivation for this study. involved representative sample 406 survey responses...

10.6007/ijarbss/v12-i8/14461 article EN International Journal of Academic Research in Business and Social Sciences 2022-08-21

Purpose The study aims to explore factors that influence students’ academic performance in the context of physical ergonomics and assess mediating effect motivation between lighting, noise, temperature, chair design from student’s perspective. Design/methodology/approach research was categorised as a correlational employed non-contrived cross-sectional methods achieve its objectives. target population university students aged 18 years old above enrolled Malaysia’s higher education...

10.1108/jarhe-01-2024-0052 article EN Journal of Applied Research in Higher Education 2024-05-21

The emergence of a ‘new normal’ life caused by pandemic Coronavirus Disease (COVID-19) leads to consumer perception and business practices changes. However, there is limited data on the current market demand condition purchase intention organic food associated with safety knowledge. Thus, this study aimed examine toward in new normal life. A total 330 valid responses were received for analysis using Structural Equation Modelling (SEM) PROCESS. collected Malaysia an online questionnaire...

10.47836/pjssh.29.4.10 article EN cc-by-nc-nd Pertanika journal of social science & humanities 2021-12-03

Given the global environmental degradation due to conventional food consumption and demand, sustainable (organic food) counters deterioration by increasing consumers’ consumption. As organic development in Malaysia remains its infancy as a niche market, research on green marketing with localised applications scarce does not significantly catalyse demand. The study investigates attitudes, perceived social pressure, autonomy, receptivity communication toward purchase intention. applied causal...

10.46754/jssm.2023.06.004 article EN Journal of Sustainability Science and Management 2023-06-30

The research model investigated the effect of lecturers’ competencies on students’ satisfaction and programme fees through a formative analysis. Notably, included four keys dimensions which are knowledge credential (Knowledge), pedagogy skill (Pedagogy), industrial experience motivation. analysis is based sample 386 active students bachelor’s degree onward from eight different Malaysia public private higher education institutions. data was collected questionnaire survey analysed using AMOS...

10.6007/ijarbss/v9-i7/6187 article EN International Journal of Academic Research in Business and Social Sciences 2019-07-12

Work ergonomics is considered one of the important issues in every organisation because it related to employees' safety and health. The statistics recorded by Department Occupational Safety Health (DOSH), Malaysia, showed an increasing number accidents workplace hotel tourism industry. Thus, this study aims examine relationship between work ergonomics, including physical organisational cognitive with employee performance. To conduct study, researchers will collect data from primary sources....

10.3390/proceedings2022082007 article EN cc-by International Academic Symposium of Social Science 2022 2022-09-07

Chetti ethnic are the minority roots in Malacca, Malaysia. Despite their historical significance creation of Malaysia's multi-ethnic culture, Indian Peranakans (also known as Chettis) hardly recognised even among locals. Although millennials represent a significant market segment, there has been little research into motives for eating food. Thus, this study examines factors influencing food consumption intention millennials. A total 400 questionnaires were received, and only 376 valid study....

10.1080/14631369.2023.2238620 article EN Asian Ethnicity 2023-07-19

Currently, around 234.08 thousand male students and 358.6 female are enrolled in public higher institutions Malaysia. To cater to the meal demand for such a high number of be University status, each university is providing Campus Foodservice. As grows year, this will influence expansion This study explores students' satisfaction gain insight into different foodservice attributes enable management meet needs demands. A survey was conducted with participation highly potential respondents...

10.6007/ijarbss/v13-i5/17023 article EN International Journal of Academic Research in Business and Social Sciences 2023-05-03

The spread of the Corona Virus Disease (COVID-19) pandemic continues in impending world public health and bringing considerable human suffering. present study investigates vulnerable groups' reaction from informal sectors to execution self-isolation policy COVID-19 Semarang City, Indonesia. This is designed using a qualitative method with an ethnography approach. Using binary opposition thinking pattern pioneered by Levi-Strauss, this conducts interview process 25 informants City. data...

10.37394/232015.2021.17.58 article EN WSEAS TRANSACTIONS ON ENVIRONMENT AND DEVELOPMENT 2021-06-01

With the rising prominence of e-training across various industries, integration gamification principles into organizational training has emerged as a dominant trend. This conceptual study aims to delve potential factors influencing acceptance among lecturers within and development realm. Key variables under scrutiny include attitude, performance expectancy, social influence, perceived enjoyment, ease use. The anticipated outcomes this are poised furnish invaluable insights for organizations,...

10.5296/bmh.v12i1.21699 article EN Business and Management Horizons 2024-05-24

Food delivery applications (FDAs) have been increasingly popular in recent years. Customers from developed and emerging countries are using these for quick easy of food to their homes. Furthermore, FDAs provided restaurants with new chances increase revenue without needing sitting space. As a result, there has notable shift the sector, an increasing number customers relying on meal needs. Although becoming more prominent, it is essential understand elements that affect usage. This study...

10.35631/ijemp.725025 article EN International Journal of Entrepreneurship and Management Practices 2024-06-30

Coffee shops have risen to become significant hubs for social interaction, productivity, and relaxation, carving out a prominent niche in contemporary urban culture. This ascent is highlighted by discernible global surge the demand coffee shops, phenomenon anticipated persist into foreseeable future. In response this trend, fostering unwavering allegiance specific brands has emerged as pivotal priority within industry. The rationale behind imperative lies fact that customers who cultivate...

10.35631/ijemp.725022 article EN International Journal of Entrepreneurship and Management Practices 2024-06-30

In response to the growing awareness of health and environmental concerns, there has been a noticeable increase in acceptance consumption organic food globally. Despite governmental initiatives boost market Malaysia, country's sector still represents small portion global agricultural land. Furthermore, adoption among Malaysian consumers is lower than neighbouring countries, likely due issues related scepticism affordability. Subsequently, understanding factors that influence consumer...

10.35631/aijbes.620015 article EN Advanced International Journal of Business Entrepreneurship and SMEs 2024-06-30

Gamification, which includes game components in non-gaming environments, has gained popularity across various organizations to enhance training and development. This study aims explore the literature on potential elements influencing employees ‘acceptance of gamification settings. Key variables explored include social influence, performance expectancy, self-efficacy, age. By examining these factors, this conceptual offers valuable insights for aiming implement strategies effectively. The...

10.5296/bmh.v12i1.22274 article EN Business and Management Horizons 2024-09-23
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