Introduction: It is predicted that tourism will be the most profitable industry in world 2020. The current study aimed to evaluate influence of advertising on attracting foreign medical tourists based marketing mix model. Methods: In this descriptive study, participants (n=136) completed a standard questionnaire containing items demographic characteristics and practices adopted by Mashhad hospitals (13 hospitals) attract Arabic (male-female) from seven nations period March 2015 August 2016....

Cancers, especially Upper Gastrointestinal Cancers (UGCs), pose a substantial burden on society, particularly in developing nations. Golestan province, Iran, is known for its high UGC rates globally.

Abstract The aim of this study was to determine the challenges and opportunities virtual education during COVID-19 pandemic. This conducted in 2022–2023 with a mixed method. During quantitative phase, we chose 507 students from Mazandaran Province medical universities (both governmental non-governmental) by stratified random sampling qualitative phase 16 experts were collected purposive until reached data saturation. Data collecting tools consisted questionnaires semi-structured interview...

Introduction: Disregard of marketing approaches, mutual profits service providers and users in the health-care section causes patients' dissatisfaction. This study aimed to investigate role components mix (7 Ps) tendency towards hospitals based on kind ownership.Method: applied was a descriptive-analytical research conducted 2016 two Mazandaran Province, Iran. The sample included 400 personnel (200 therapeutic 200 non-therapeutic) selected by applying stratified random sampling. They...

BACKGROUND: Preeclampsia is a prevalent side effect of pregnancy. Different studies have reported different results about the relationship between mental stress and blood pressure disorders. In addition, social support highly important to help women who experience risky pregnancy in adapting stressors they experience. This study aimed compare perceived with without preeclampsia.METHODS AND MATERIALS: Fifty pregnant definitely diagnosed preeclampsia 50 healthy visiting public hospitals...

Background and Objective:Long stops in the emergency unit will result patient dissatisfaction increased casualties. The present study aimed to determine waiting time of patients visiting two selected teaching hospitals Tehran factors affecting it.Methodology:The research was a cross-sectional descriptive-analytic which conducted 2016. statistical population included all their caregivers Mofid Ali Asghar hospitals, 335 whom were as sample. required data collected using patient's form an...

Background: Breast cancer is one of the most important causes deaths in women. The present study was conducted to determine relationship between demographic factors and known risk with breast women aged 30 69. Method: This case-control two matched unmatched control groups. Three hundred fifty 69 cancer, 350 age-matched without not were included study. Controls selected from records whose screening results normal. Study subjects evaluated regarding for cancer. data collection tool a checklist...

Introduction: Motivational deficiencies and the low quality of working life significantly reduce employees' work performance consequently their efficacy (effectiveness proper in doing a task or specific tasks).Aim: The aim this study was to determine relationship between achievement motivation with self-efficacy among staff Mazandaran hospitals, by taking organizational ownership as mediator variable.Materials Methods: This an applied descriptivecorrelation.Research population consisted all...

Studying the role of employees as base an organization on achieving organizational goals has increased in recent years [1]. To have better citizens, organizations should encourage their staff [2]. As most powerful form behavior, citizenship is more influential than cooperation [3]. Studies shown that cooperative such behavior results easier communication, promoting planning, improving inter-personal and developing climate, directly influence satisfaction, work life quality,...

Introduction: Evaluating agility effectively and efficiently is necessary challenging for organizations. Therefore, this article aimed to assess the performance of hospitals with organizational (OA) approach. Materials methods: A descriptive-analytical study was done in which statistical population consisted managers experts hospital courses including medicine, nursing, midwifery, paramedics. total 283 were enrolled as sample using Krejcie Morgan table stratified random sampling. Data...

Background and objective: Social accountability is an effective strategy for improving the quality performance of health-care service providers. This research aimed to compare social levels hospitals based on kind their ownership.Material methods: applied was conducted in 2016. Research population included hospitalized patients different selected located Golestan province, Iran. 361 were as study sample by applying Kochran's size formula 95% confidence interval. The Persian version a...

Analysis of Service Quality Gap between Perceptions and Expectations Recipients using SERVQUAL Approach in Selected Hospitals Golestan Province

Identifying the incidence of cancer helps in planning and prioritizing resources for its screening, prevention, treatment diagnosis. This study aimed at investigating a 25-year trend gastrointestinal northern Iran during 1991-2016.This research was analysis. The population one thousand five hundred thirty-five patients referring to Shahid Rajai Hospital Babolsar, Iran, as only center radiotherapy North 1991-2016. SPSS version 22 used entering data t-test, ᵡ2 ANOVA were analyzing significant...

Abstract Background The gap between knowledge and practice, along with postponing or not implementing research findings in practice policy-making, is one of the reasons for low-quality services. Hence, this study aimed at presenting a model implementation health system management Iran. Methods present two-phase was first performed qualitatively using directive content analysis approach based on Promoting Action Research Implementation Health Services (PARIHS) model. researchers extracted...

Background and Aim: Knowledge develops in an organization with applying learning processes it promotes employees' job satisfaction as well increases the organization's potential understanding appropriate procedures. This study aimed at investigating relationship between organizational their moderating role of class (therapeutic vs. non-therapeutic) selected hospitals located Lorestan State, Iran.Method: descriptive was applied correlational research conducted 2016. The population included...

Background: Quality of working life results in employees' motivation and their demand to turn over self-efficacy. This study aimed at determining the possible relationship between achievement quality with moderating role job class (therapeutic vs. non-therapeutic) among hospital staff some selected hospitals located Mazandaran State, Iran. Materials Methods: is a correlational descriptively applied research conducted 2016. The population included all 2,927 employees state, Using Cochran's...

Background and Objectives : Diversity, high quality, low price of medical services in Iran, its geographic locations situation the region are among factors that contribute to attracting tourism Iran. This study aimed examine impact on development Methods applied was conducted 2017 with statistical population health tourists a year. Considering unlimited population, Cochran's sampling formula used select 384 subjects. For this purpose, Iran divided into five regions, performed using...

Background:Hospitals that are part of the organization because sensitivity and importance treatment must have in today's dynamic agile structure to be able adapt environmental changes. Therefore this study was provide a structural model agility hospitals.Methods:This descriptive conducted year 2015. A total 260 people were selected as sample from mentioned statistical population. Validityof questionnaire through examination exploratory confirmatory factor analysis reliability tests with...