A5086431905- Digital Marketing and Social Media
- Consumer Behavior in Brand Consumption and Identification
- Technology Adoption and User Behaviour
- Monetary Policy and Economic Impact
- Economic Zones and Regional Development
- Business Strategy and Innovation
- Market Dynamics and Volatility
- Customer Service Quality and Loyalty
- Job Satisfaction and Organizational Behavior
- Workaholism, burnout, and well-being
- Diverse Aspects of Tourism Research
- Corporate Social Responsibility Reporting
- Global trade and economics
- Fiscal Policy and Economic Growth
- Employee Performance and Leadership
- Environmental Sustainability in Business
- Workplace Spirituality and Leadership
- International Business and FDI
- Islamic Finance and Banking Studies
- Taxation and Compliance Studies
- Media Influence and Health
- Financial Markets and Investment Strategies
- Forecasting Techniques and Applications
- Work-Family Balance Challenges
- Sustainable Supply Chain Management
University of Da Nang
2015-2023
Da Nang University of Economics
2013-2015
Kobe University
2011
Purpose This paper aims to propose and investigate the relationships among components of brand equity, examining effects these on overall destination equity in Hoi An tourism destination, Vietnam, from perspective domestic tourists. Design/methodology/approach Questionnaire data were collected 319 tourists who have visited city. The results empirical tests using a structural equation model support research hypotheses. Findings indicate that awareness has significant, positive image perceived...
This study examines the relationship between transformational leadership and organisational culture, joint effect of both on performance. Using structural equation modelling with data from 903 employees Vietnamese manufacturing sector, results show that influences performance differing effects based context. The shows culture directly partially mediates contribution to findings provide theoretical practical implications for firms seeking improve through changes in type culture.
Purpose This study aims to explore the effect of multiple factors on employee innovative behavior (EIB) and examine mediating role that thriving at work organizational commitment play in this relationship, specifically related hospitality sector. Design/methodology/approach Primary data was gathered from 612 employees across 100 small medium-sized enterprises (SMEs) Vietnam. Using covariance-based structural equation modeling bootstrapping method, research estimates ten overarching...
Corporate social responsibility (CSR) has been receiving increasing attention in the international community since Sustainable Development Goals (SDGs) emphasise effective corporate partnership. CSR is one of most critical instruments linking activities to SDGs. Among various stakeholders, consumers can play an essential role motivating companies become socially responsible. However, there little evidence from developing countries about linkage between and consumers. This paper, therefore,...
The study aims to propose and investigate the influence of different forms brand communication through social media (Facebook) on dimensions equity, then analyse ways in which such affect overall equity case customers CGV cinema Vietnam. uses data from 315 who visited Facebook page Cinemas. results empirical tests using a structural equation model support hypotheses. indicate that: firm-created content has direct positive effects awareness/association loyalty, but an insignificant perceived...
Although inter-firm trust plays a crucial role in relationships that involve uncertainty, limited researchhas devoted to make full review on trust. The objective of the study is investigate sources ofinter-firm order give basement for building Drawn from many disciplines such asrelationship marketing, social exchange theory, management, etc., this has built conceptual model tofacilitate between partners intentionally. paper contributes knowledgeof based viewing perspectives. also proposes...
The main purpose of this study is to examine the causal relationships between components customer-based brand equity for a tourist destination. We have collected data from 252 South Korean tourists in Danang City and tested some hypotheses by applying structural equation modeling (SEM). Results show that: (1) destination awareness has significant positive effect on image, but not perceived quality loyalty; (2) image direct influences (3) impacts loyalty. Lastly, these findings managerial...
The COVID-19 pandemic necessitated and facilitated the introduction of telework in organizations. This has also impacted workers’ relationship between work private life. aim current study was to examine links resilience mode (stationary vs. remote) work–home home–work relationships, whether they are mediated by passion for strategies coping with stress. carried out on a sample 1251 participants from Great Britain, India, Latvia, Lithuania, Norway, Poland, Romania, Serbia, Slovakia, Vietnam....
Inter-firm cooperation has received attention in recent years due to its benefit. However, little been studied about the role of behavior intention and process by which affects behavior. From studying influencing factors come from environmental organizational sets, paper will draw clear picture determinants inter-firm cooperation. Based on research survey Vietnamese enterprises, results have confirmed mediator is heart theory reasoned action (TRA) making The also revealed effect partners...
Many studies have tried to explain the inter-firm relationship especially cooperation. However, among them, role of social influence has gotten little empirical investigation or be neglected. Using survey data from SME tourism enterprises in Vietnam, study tries behaviours based on integrating theories different disciplines. The reveals that cooperative intention is main predictor decision. Further, it confirms positive impact and similarities between partners provides theoretical managerial...
Many scholars hold that trust is one of the key in searching for inter-firm cooperation. But there are few studies to investigate antecedent trust. The aim research identify main determinants tourism region. With an empirical study 262 enterprises a region Vietnam, finds characteristics firms and its executives do significantly positively affect result also reveals communication sharing information, using social network relationship will facilitate between partners. support general thesis...
This paper estimates the smooth transition autoregressive model with exogenous variables to evaluate effects of stock market returns on exchange-traded funds’ (ETFs) in China reserve requirement ratio (RRR) from monetary policy as a variable. The sample used this study lasts March 4, 2005 June 30, 2017. empirical result points out that there is effect RRR value relationship between and ETF return. Moreover, these are variable depending conversion its changes over time different variations...
Inter-firm cooperation has received attention in recent year due to its benefit. However, little been studied about the way develop this relationship. In paper we provide evidence on development of small and medium-sized enterprises (SMEs) Vietnam relying inter-firm Using a national survey 2014 for tourism sector, empirical results indicate that trust partner, along with motivation from relationship, are main predictor Further, it confirms positive influence similarities between partners...
Over the past decade, tourism industry in Vietnam general and Central particular has grown significantly played a major role economy, contributing not only to national GDP but also development of other sectors such as transportation, construction banking, etc. However, this growth reached full potentials region. Empirical study Đa Nẵng revealed limitations province Coastal region well. By analyzing minutely main causes based on value chain analysis, paper proposes some solutions sustainable...
Crude oil imports have significantly impacted many industries in Taiwan’s economy and investment market. This study applies EViews9 statistical software multiple regression methods to design a model compare Dubai Brent crude price with trading volumes of 28 major Taiwan. The results show that stocks most sectors correlate prices. authors investigate the strength directional impact this relationship <b>TOPICS:</b>Private equity, emerging, commodities, performance measurement
Taiwan proposes southbound policy from 1993 until now.But this doesn't tell which industries are suitable for entering into each country?Also, was ranked number one to investment Vietnam 2001 2006.Therefore, research uses regression model analyze currently in Vietnam.The period is January 05 2009 October 01 2019, and the results show that appropriate slightly Ho Chi Minh Hanoi markets.