A5047862122- Privacy, Security, and Data Protection
- Digital Marketing and Social Media
- Consumer Behavior in Brand Consumption and Identification
- Technology Adoption and User Behaviour
- Customer Service Quality and Loyalty
- Consumer Market Behavior and Pricing
- Blood groups and transfusion
- Impact of Technology on Adolescents
- Mindfulness and Compassion Interventions
- Consumer Retail Behavior Studies
- Erythrocyte Function and Pathophysiology
- Sports Analytics and Performance
- Cybercrime and Law Enforcement Studies
- Behavioral Health and Interventions
- Sharing Economy and Platforms
- Service and Product Innovation
- Sports, Gender, and Society
- Sport and Mega-Event Impacts
- Perfectionism, Procrastination, Anxiety Studies
- Job Satisfaction and Organizational Behavior
- Knowledge Management and Sharing
- Business Strategy and Innovation
- Merger and Competition Analysis
- Color perception and design
- Digital Platforms and Economics
University of Massachusetts Amherst
2015-2024
Agricultural & Applied Economics Association
2013
Michigan State University
2013
University of Wisconsin–Whitewater
2013
Central Connecticut State University
2010
De Montfort University
2006
University of North Carolina at Chapel Hill
1994
Amherst College
1992
Scottish National Blood Transfusion Service
1950-1976
National Blood Transfusion Service
1975
The authors conceptualize direct mail as an implied social contract between marketers and consumers. Four attributes constitute the contract: volume, targeting, compensation, permission. Several proposals have been advanced in effort to protect consumer privacy environment. These would directly or indirectly result changes levels of attributes. use a conjoint study measure trade-offs consumers make among these results suggest want improved targeting efficiency lower they are not willing pay...
This study examines gender differences in young adults' privacy beliefs, their reactions to behavioral advertising, personal information-sharing behaviors, and protection behaviors on social networks. investigation uses a large-scale survey of college students based networked sampling technique facilitated through Facebook group. Results reveal several these areas. Third-party data usage beyond the original purpose advertising techniques are concern both genders but more women. In addition,...
Purpose – Online social media are dramatically changing the ways in which firms and their consumers interact. The purpose of this paper is to analyze role platforms such as Facebook Twitter among younger (“digital natives”) interactions with brands. To investigate this, authors conduct a mixed-method study including latent class analysis (LCA) examine (referred “digital Design/methodology/approach A approach both qualitative LCA was used daily between specific brands across two primary...
The authors propose that mindfulness is an antidote to mindless consumption, which adversely affects individual and collective well-being. concept of explained applied the consumption context. More specifically, examine mindful as ongoing practice bringing attention, with acceptance, inner outer stimuli, effects this on process. transformative potential reviewed across domains consumer, societal, environmental well-being, suggestions for future research. article highlights some challenges...
Purpose – This research aims to investigate the message strategies most likely promote online “word-of-mouth” (WOM) activity for business-to-business (B2B)/business-to-consumer as well product/service Facebook accounts. Design/methodology/approach Using content analysis and HLM, authors measure relationship between three types of “Likes” by analyzing 1,143 wall post messages 193 Fortune 500 Findings Research findings suggest that B2B account posts are more effective if they include corporate...
This article examines online behaviors that increase or reduce risk of identity theft. The authors report results from three consumer surveys indicate the propensity to protect oneself theft varies by population. then examine attitudinal, behavioral, and demographic antecedents predict tendency one's privacy online. Implications suggestions for managers, public policy makers, consumers related protecting are provided.
In an effort to enhance the organization's image and increase its revenues, sport managers should incorporate concept of brand equity, strength a team/university name in marketplace, into strategic marketing efforts. This article, building on Aaker's (1991) theoretical structure, develops conceptual framework equity applied Division I college athletics. The provides closed-ended system whereby antecedents (team-related, university-related, market-related) create that then results marketplace...
The authors examine consumer perspectives of data collection awareness and knowledge name removal mechanisms, such as opt in out, across mail, telephone, Internet direct channels. investigate privacy states based on the fair information practices notice (data awareness) choice (knowledge mechanisms). Data from a national survey suggest that preference varies by channel, state, channel-specific purchase experience, demographics. Empirical support is also found for alternative approaches...
Privacy is a high-profile public policy issue that affects consumers and marketers. The emergence of online marketing brings new privacy concerns have resulted in Federal Trade Commission scrutiny review. At the same time, industry groups associations been active self-regulation efforts. To highlight areas which researchers can add value to discussion on privacy, author provides research framework highlights four aspects information exchange between marketers consumers. argues improving...
This research draws upon protection motivation theory and social cognitive to investigate the extent which level of perceived threat likelihood along with online self‐efficacy affect behaviors. article contributes literature by investigating a wide range risky protective behaviors examining role national survey 449 nonstudent respondents. Results show that both demographic factors such as age have differential impact on type taken online.
This study evaluates the readability of a set 312 online privacy notices across two periods and finds that has declined have grown in length over period. The authors assess these findings against public policy backdrop make recommendations for improving current based on results.
Surveys show significant public concern regarding information privacy. To better understand how consumer concerns vary by type of personal data, the authors created a typology types based on perceived associated risks. In national survey, 52 were analyzed along four risk categories (physical, psychological, monetary, and social), consumers' overall sensitivity information, their willingness to provide it. This resulted in six highly distinctive clusters— Basic Demographics , Personal...
This article develops information continua for (1) the perceived sensitivity of data and (2) consumers’ willingness to disclose that can be used evaluate attitudes U.S. Brazilian consumers. Using a cross-national survey between consumers, this research examines how provide are affected by country origin, age, privacy control, consumer relationship (with friend, marketer, trusted or unknown marketer), type (whether it is personally identifiable linkable). The findings public policy insights...