Purpose This study aims to understand customer equity and loyalty using augmented reality (AR) employee services in a physical retail environment. The current investigated how customers’ experiences with AR-based service affect their satisfaction, loyalty. Design/methodology/approach A conceptual framework was developed by reviewing AR literature. Smart PLS-SEM technique used test the responses of 620 Chinese respondents empirically. Findings findings provided valuable insights into...

Abstract The infection of human papilloma virus (HPV) poses a global public health challenge, particularly in regions with limited access to care and preventive measures, contributing disparities increased disease burden. In this research work, we present new model explore the transmission dynamics HPV infection, incorporating impact vaccination through Atangana–Baleanu derivative. We establish positivity uniqueness solution for proposed infection. threshold parameter is determined...

Purpose Consumers are increasingly embracing innovative technologies for enhanced experiences. This study delves into the banking consumer brand experience through lens of augmented reality (AR). The focus is on mobile applications within financial institutions, which contribute to a more enjoyable and immersive customer experience. Specifically, research highlights utilisation by Pakistani bank examines its influence loyalty sustained engagement, with particular emphasis AR...

Abstract Artificial intelligence (AI) tools have altered the gaming industry, thanks to their newly incepted functionalities, which enhanced consumer experience. Building on innovation diffusion theory, technology acceptance model, and flow this study highlights an AI‐powered avatar concept. This explores roles of perceived easiness, usefulness, advantage, compatibility, enjoyment, customization, interactivity in forming gamers' intention play with avatars. A survey data 500 respondents from...

The current study of Augmented Reality technology aims to understand consumers' behavioural aspects toward tourism destination intentions in the situation a pandemic. Reality's role has significantly influenced travel future, yielding fruitful results for academics and managers. readiness index, acceptance model, quality, psychological engagement, attitude, enjoyment were used assess consumer behaviour. final data analysis included 484 respondents, who provided insights into use technology....

Artificial intelligence (AI) has provided significant help in many fields of life. This study proposed a framework that helped understanding customers’ attitudes about the adoption Robo-advisors. The role Technology Readiness Index moderated as one primary relationships. A total 208 potential users Robo-advisor services data confirmed validity model. model input for structural equation modeling and analysis hypotheses. results indicated consumers showed positive services, with moderating...

Purpose Consumers today actively participate in online purchasing experiences. As a result, it is critical to comprehend the behavioral aspects of novel technology usage, such as augmented reality (AR). AR apps enable beauty companies create and design more immersive experience services. This study aims highlight consumers’ perspectives on their continued desire use app Design/methodology/approach A comparative between China South Korea was conducted with sample sizes 458 315, respectively....

Digital innovation is not a technology in itself but businesses' ability to exploit digital resolve outmoded problems. leveraging improvements or innovating reimagine business practice. The Coronavirus disease 2019 exerted enormous effects on people's physical and psychological health. In addition, this pandemic adversely affected the global economy, from sole proprietors multinational firms. However, such an effect did hinder versatile products, services, upgraded versions of technologies....

<abstract> <p>In this study, we formulate a mathematical model in the framework of Atangana-Baleanu fractional derivative Caputo sense to study transmission tungiasis. In formulation, interactions between human host and sand fleas are taken into consideration, including factors like infestation rate, incubation duration, recovery rate. We calculate basic reproduction parameter for system, symbolized by $\mathcal{R}_0$ with help next-generation matrix technique. A novel numerical...

This study shows how the relationship between cash holdings and firm performance is moderated by several firm-specific factors such as state-ownership, corporate governance attributes, family ownership, ownership concentration. By considering a sample of Chinese firms, this provides strong evidence that association significantly attributes. Specifically, documented improve firms having governance. Further, concentration negatively affect performance, while state-ownership positively...

Gamers like to socially interact with other players and show off their avatar whenever it is conceivable in performance appearance. This study aimed develop a new construct—“Celebrity Avatar”—based on the celebrity endorsement model player-avatar identification theory add value survey using of consumption (TCV) as mediating role. As we know, positive influence consumer behavioral decisions, so avatars altogether construct showed results. The self-brand connection (SBC) fantasy have effect...

Purpose This study aims to investigate how gamification, namely, WeChat’s cultural gifting function, improves emotional involvement among three generations (Y, X and silver) in mobile payments. It draws attention the beneficial effects of components digital intimacy on gamified payment systems. Design/methodology/approach The data were collected from Y, silver generation Dalian, China. users well equipped with WeChat pay features had experience. PLS-SEM software was used assess data....

ABSTRACT This research examines the dynamic relationships between green improvisation, absorptive capacity, environmental management initiatives (EMIs), corporate social responsibility (CSR) authenticity, and their combined impact on firms' competitive advantage performance. The study empirically tested seven hypotheses, utilising structural equation modelling (SEM) via SmartPLS. Data was collected from employees of firms situated in Pakistan through a survey time span 6 months. Results...

Purpose This study aims to investigate the consumer behavioral aspects of artificial intelligence (AI)-powered medical vending machines (MVMs) in retail health care. It specifically examines impact self-efficacy, compatibility, product and service quality, technology acceptance model (TAM) dimensions, convenience AI context-specific variables on consumers’ behavior toward these machines. Design/methodology/approach collected data from 497 respondents Dalian, China, used structural equation...

Purpose This study aims to explore the intricate dynamics around adoption of generative AI (GenAI) in India’s retail industry. The uncovers dynamic relationships between antecedents GenAI and impact on employee efficiency, business value creation firm performance. Design/methodology/approach research used data from 188 Indian employees through purposive sampling, PLS-SEM technique was employed for analysis. Findings findings state that top management support, openness innovation competitive...

Environmental problems are one of the major concerns in China due to booming industries and large-scale production. Manufacturing must change traditional approaches production supply chain management practices cope with environmental issues. For this purpose, a multidisciplinary empirical study has been conducted China. In manufacturing around world, there is noticeable transition human resource toward green (GHRM). However, training could be considered as critical element GHRM used an...

The acme of this paper was to examine the QR code payment services adoption by retailers in Pakistan. An all-inclusive review literature and data analysis has justified purpose use inventive technology. study established that innovation diffusion theory (IDT) dimensions convenience impacted usefulness which are well-thought-out critical antecedents accepting future technologies. inferences research work provide valuable acumens for banks, financial institutions, government develop a platform...

This study aims to examine the relationship among green innovation performance (GIP), sustainable (SP), and talent management (GTM) through lens of natural resource. It investigates moderating impact organizational corporate social responsibility (CSR) commitment mediation influence core competencies (GCC). GTM is deemed crucial in development sustainability programs. Subsequently, it gathered employee data from 362 Pakistani small- medium-sized enterprises based on judgmental sampling....

Purpose: To describe perifoveal microvascular changes occurring in X-linked juvenile retinoschisis (XLRS) using swept source optical coherence tomography angiography (SS OCTA). Patients and methods: This is a serial case report of three patients. Retrospective data patients affected by XLRS were collected. Structural (OCT) color fundus photography (CFPh) carried out with Topcon ® OCT 2000 3D as part the standard care. Two imaged on Atlantis SS OCTA one Triton OCTA. images acquired 3 × mm...

This study investigates the influence of corporate governance and nature ultimate owner on adjustment behavior cash holdings. uses a sample Chinese listed firms over period 2003–2016 opts difference- system-GMM (generalized method moments) models to explore target holdings firms. The results demonstrate that have varies across state-owned enterprises nonstate-owned enterprises. Finally, show rate normal crisis period. adds existing literature by showing how attributes ownership can impact...

Microfinance, the tool for poverty alleviation had gone through a paradigm shift as result of wave commercialization microfinance providers. Increased focus to financial goals and dreaded trade-off from pursuance social outreach could force service providers (MFPs) mission drift. To solve entangled puzzle mutuality between performance MFPs in Pakistan, this study empirically analyses impact on Pakistan by using sample 38 period 1998-2014. Results suggest that there is significant positive...

AI is playing a disruptive role in many industrial sectors and also the banking industry. The purpose of this research study was to empirically test consumer willingness use AI-powered financial investment robo-advisors. Analysis data from 500 survey responses collected m-banking users performed using Smart Pls showed that there clear intention on part consumers Pakistan results reinforce findings earlier studies.

This study is undertaken with the purpose of investigating impact ownership structure and corporate governance on capital Pakistani listed firms from 2011-2014, feasible general least square used to investigate KSE 100 index firms. Explanatory variables include concentration, managerial ownership, foreign institutional board size, independence CEO duality along three control namely firm profitability liquidity. There insignificant positive relationship between concentration structure, has a...