In this article, we aim to portray the state of art in public sector leadership order recommend directions for research and training practice. To end, review scattered strands literature on (PSL) classify them a single framework. The results study suggest that is emerging as distinctive autonomous domain administration/public management studies, although debate still underdeveloped compared business administration studies. Leadership skills truly do matter improving performance...

Dans le présent article, notre intention est de décrire l’état actuel nos connaissances dans domaine du leadership secteur public afin proposer des orientations pour la recherche et pratique. À cette fin, nous passons en revue les différents courants littérature sur (PSL, « Public Sector Leadership ») classons un cadre unique. Les résultats étude indiquent que devient peu à distinct autonome études l’administration publique/la gestion publique, même si débat encore développé par rapport aux...

The notion that individuals use consumption to escape unpleasant states is of great interest both marketing researchers and managers, yet no measurement scale for consumer escapism exists. Moreover, theoretically linked aversive physiological reactions could be measured through smart devices, empirical evidence backs up this claim. By integrating different theoretical perspectives on escapism, we develop validate a three-factor, nine-item Consumer Escapism Scale consists reality detachment,...

Non-face (NF) emojis are increasingly used to complement or substitute words in digital marketing messages, yet the effects, mechanisms, and contingencies of this communication strategy remain underexplored. In a large-scale longitudinal study Airbnb listings, we show that NF (vs. simple text) lead an increase eWOM volume, effect replicate experimentally. This is qualified by important boundary conditions whose underlying mechanisms investigated two additional experimental studies. At...

The growing relevance of improvisation for successful organizing calls a better understanding how individuals develop skills. While research has investigated the role training and simulations, little is known about skills when formal not an option individual-level factors shape development trajectories. We explore these issues in longitudinal qualitative analysis live action role-playing. Our findings reveal three-stage process shaped by presence task social structures, which act as both...

While environmental claims are increasingly used by companies to appeal consumers, they also attract greater scrutiny from independent parties interested in consumer protection. Consumers now able compare corporate against external, often disconfirming, information form their brand attitudes and purchase intentions. What remains unclear is how the level of specificity both external disconfirming interact influence reactions. Two experiments address this gap CSR communication literature. When...

Purpose Past integrated marketing communications (IMC) frameworks have established brand contacts as important sources of information and feedback. This paper aims to discuss how the presence multiple stakeholders proliferation digital media increase amount generated exponentially. When a firm fails harness this information, it risks misalignment between identity image, which, in turn, tarnishes brand-equity. Design/methodology/approach IMC are reviewed extended identify specific contact...

Abstract From reenactments to pilgrimages, extraordinary experiences engage consumers with frames and roles that govern their actions for the duration of experience. Exploring such roles, however, can make act returning everyday life more difficult, a process prior research leaves implicit. The present ethnography live action role-playing explains how return from this differs depending on consumers’ subjectivity. emic term “bleed” captures trace leave in life. subjective tension between...

Despite the emerging trend of adopting co-creative approaches in public and non-profit advertising, research has overlooked participatory non-commercial settings. This extends current knowledge on consumer-generated advertising to communications fostering positive social change. The results an experimental study show that disclosure consumer participation ad creation process evaluations reduces attitudes towards unhealthy eating. main effect source is mediated by sympathy creator. In...

Purpose This paper aims to propose LARPnography as a more holistic method probe the emergence of plausible futures, drawing on embodied embedded cognition literature and emerging consumer practice live-action role-playing (LARP). Current research methods for probing future markets society rely mainly expert judgment (i.e. Delphi), imagery or simulation possible futures scenario simulation) perspective taking role-playing). The predominant focus cognitive abstraction limits insights...

Abstract Research Summary This research addresses the tension of audiences often rejecting creative products despite creativity being foundational to organizational success. To better understand this issue, we take an abductive approach disentangle effects content (how core concept is) and packaging creatively is presented visualized) while accounting for audiences' different expertise levels. Across two archival studies a pre‐registered experiment, find that both experts general react...

Wicked consumption behavior, namely the inflated of unhealthy commodities such as tobacco and soft drinks, constitutes a leading risk for noncommunicable diseases including cancer diabetes. Despite fatal impact wicked on societal welfare, both social marketing literature public policy lack systematic framework capturing unfolding cycle providing guidance when how to intervene upstream. Drawing historical data drink in U.S., we propose four-stage epidemic life consumer behavior. The...

Purpose Effective communication of information is central to integrated care systems (ICS), particularly between providers and care-consumers. Drawing on theory, this paper aims investigate whether why source effects increase positive evaluations health-related messages among Design/methodology/approach A preliminary online survey (N = 525) establishes the discriminant validity measures used in main experimental study. The study 116) examines identical disclosed be created by different...

Organizations increasingly use fear appeals to motivate users engage in behaviors that protect information security. Though academic interest the topic has burgeoned, prior research mainly focused on providing process evidence how low- and high-threat security messages influence protective behaviors. According protection motivation theory, however, threat-appraisal phase, which receiver evaluates whether a appeal is threatening or not, follows exposure appeal. One can indeed design...

There are several psychological theories that suggest matching (versus not matching) message content with the audience's personal dispositions or emotional states increases effectiveness. To this end, advertisers often struggle to segment and target their audience in a reliable, timely,

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