A5019228833- SMEs Development and Digital Marketing
- Employee Performance and Management
- Blockchain Technology in Education and Learning
- Information Retrieval and Data Mining
- Employee Performance and Leadership
- Consumer Behavior and Marketing Influence
- Employee Performance and Motivation
- Islamic Finance and Communication
- Vocational and Entrepreneurial Education
- Management and Optimization Techniques
- Educational Methods and Impacts
- Health, Technology, Consumer Behavior
- Technology Adoption and User Behaviour
- Financial Literacy and Behavior
- Economic Growth and Fiscal Policies
- Educational Methods and Media Use
- Entrepreneurship Studies and Influences
- Student Stress and Coping
- Microfinance and Financial Inclusion
- Educational Curriculum and Learning Methods
- Marriage and Family Dynamics
- Financial Analysis and Corporate Governance
- Agriculture and Agroindustry Studies
- Big Data and Business Intelligence
- Digital Marketing and Social Media
Universitas Teknokrat Indonesia
2021-2024
Lampung University
2022-2023
Binus University
2022
Indonesia Open University
2022
Institut Bisnis dan Teknologi Pelita Indonesia
2022
Universitas Abulyatama
2022
Universitas Kanjuruhan
2021
President University
2021
Universitas Bina Darma
2018-2021
Universitas Palembang
2020
This study aims to examine and analyze the effect of job satisfaction organizational commitment on turnover intention with person organization fit as a moderating variable employees PT Febri Dharma Mandiri. research is descriptive quantitative approach. In this study, data were collected using questionnaire many 123 respondents. By reducing outlier data, amount that can be processed 109 data. Data analysis used multiple linear regression Moderated Regression Anlysis (MRA). The results show...
The study aims to analyze the competency of human resources at small and medium enterprises in Palembang Songket industry.A survey research method using primary data obtained from an interview is employed.There are five respondents interviewed this those firm's owners.These owners selected three different industries city.This employs descriptive analysis result reveals that industry adequate though few points have be improved such as product innovation improvement.As a supporting factor for...
This study aims to investigate the effects of financial and digital literacy on growth small medium enterprises (SMEs) managed by women in Indonesia. Data were collected through questionnaires entrepreneurs Palembang, For purpose comparison, data men also collected. The variables employed are latent such as literacy, SME’s which derived from a series questions indicate each variable. A total 240 analyzed using structural equation modelling (SEM). results reveal that both had positive...
The Covid-19 that hit the world had an impact on economy, especially in trade sector, one of which was experienced by Small and Medium Enterprises (SMEs). Hanura Takeaway (Haway) is SME engaged delivery goods food. To facilitate transactions for food services, it necessary to develop applications simplify transaction process. In developing web exchange data accessed via standard internet protocols. Therefore, we need a service this application. Implementing RESTful API will certainly...
Kegiatan Sistem Pemasaran berbasis E- Commerce merupakan praktik penggunaan promosi untuk meningkatkan traffic ke dalam toko online. Mitra kegiatan pengabdian ini adalah Produk Batik Tulis di Desa Balairejo. Dimana permasalahan mitra mereka masih kesulitan memasarkan produk nya, kendala terjadi karena hanya batik tulis pada lingkungan terdekat nya saja dan belum secara digital kurangnya pengetahuan yang dimiliki. Oleh itu Perlunya pelatihan para penduduk khususnya karang taruna desa...
This study aims to map the potential sectors based on financial and digital literacy of women entrepreneurs in city Palembang, Indonesia, which continues from previous research by Fauzi, Antoni, Suwarni (2020). The sample is small medium businesses owned managed Palembang where there are 18 districts. selected districts total used 115 entrepreneur respondents. Descriptive statistics employed this results show that most engaged food, beverage, tobacco industry, account for 44.9%, while other...
The aim of this research is to describe the business model canvas and create a transformation design. was carried out at MSMEs Arabar Shop Bandar Lampung, which one whose main activity marketing Banana Chips. This uses descriptive method with qualitative approach, namely explaining in depth about situation or process being researched, MSMEs. key informants are owners staff. Data collection through in-depth interviews obtain clear information application general description company explained...
This study aims to find the strategy of developing MSMEs based on potential and opportunities in period covid-19. The research object is MSME unit Bandar Lampung City, especially banana chips. used qualitative descriptive analysis with SWOT analysis. Based results it known that position quadrant I. increase take advantage opportunities. One strategies utilization information technology social media development region's flagship chip products. this are expected be useful as consideration for...
Kegiatan kewirausahaan merupakan kegiatan yang menjadi salah satu solusi untuk memperoleh penghasilan. Mitra pengabdian ini adalah MA Mathla’ul Anwar Bandar Lampung. Salah permasalahan mitra sebagian besar siswa berasal dari keluarga kurang mampu, sehingga terkadang mengalami kendala dalam hal keuangan. Oleh karena itu perlu memberikan motivasi dan pemahaman mengenai berwirausaha kepada di sekolah ini, diharapkan dapat membantu meningkatkan perekonomian mereka. Metode pelaksanaan secara...
Mengelola keuangan bagi sebagian pelaku bisnis, merupakan kegiatan yang dilakukan setiap hari. Namun ternyata masih belum banyak mengetahui bagaimana pengelolaan dengan baik. Pengelolaan diketahui hanyalah sebatas kas masuk dan keluar, oleh karena itu didalamnya melibatkan hal-hal sangat riskan pun perlu diketahui. Kelompok Wanita Tani (KWT) di Desa Balairejo mitra pengadian, dimana permasalah adalah perlunya pelatihan untuk ibu-ibu KWT dalam mengelola efektif efisien dikarenakan keterbatsan...
<p>Tujuan penulisan adalah untuk mengetahui dan menganalisis peran informasi akuntansi dalam meningkatkan pertumbuhan kinerja UMKM di restoran-restoran Palembang. Data yang dianalisis hasil metode wawancara dengan 5 informan yaitu pemilik bidang kuliner berupa restoran. menggunakan analisis deskriptif kualitatif. Hasil penelitian menunjukkan bahwa memiliki UMKM. ini dapat dilihat beberapa telah menjalankan bisnis mereka. Dari sejumlah diteliti juga mereka mengambil tindakan keputusan...
Currently, the shift in consumer behavior has led to an increase average value of purchase transactions. This is opportunity for SMEs take advantage digital space business acceleration. study aims explore technological, organizational, and environmental (TOE) framework as a driving factor technological adoption. Technological factors used this are benefits obtained utilized. Then, organizational tested top management support knowledge IT/IS employees last customer pressure competitive...
Micro, Small, and Medium-sized Enterprises (MSMEs) play a crucial role in the economic landscape of tourism areas, offering collective services that enhance tourist experiences convenience at destinations. One key effort to promote is enhancing technological readiness MSMEs. This study aims evaluate preparedness MSMEs adopt e-commerce technology. Data was gathered through interviews questionnaires distributed randomly 184 business operators. The research utilized Technology Organizational...
Penelitian ini bertujuan untuk mengeksplorasi pengaruh positif kerja tim dan komunikasi yang efektif terhadap performa karyawan di PT. KAI Departemen Regional 4 Tanjung Karang. Dengan menggunakan metode kuantitatif, kami mengambil sampel dari 86 mengumpulkan data melalui kuesioner menilai tingkat tim, efektivitas komunikasi, karyawan. Hasil analisis regresi linear berganda menegaskan bahwa baik maupun lancar memiliki dampak signifikan pada Hal menggarisbawahi pentingnya sinergi antara...
The purpose of this study was to determine 1) whether Brand Image can influence customers in purchasing decisions. 2) Price decisions 3) Product Quality population all who knew and bought Toyota Kijang Innova Zenix hybrid vehicles Bandar Lampung. sample used had 154 respondents. sampling method is a non-probability with purposive technique. Overall, the results are image has positive effect on Purchasing Decisions, quality Decisions.
This research is conducted to indentify the changes of Indonesian economic structural., period 1996 2005. The data used in this obtan from central board statistics. results show that economics structural based on gross domestic product (GDP) by primary sector, secondary sector and tertier 2005 has been change. Contribution GDP decreased 31 percent 23 increased 34,83 35,37 Mean while, contribution also 37,88 40,80 finding relevant with chenery theory. theory mention will be line change...
This research aims to develop a strategy encourage Micro, Small and Medium Enterprises (MSMEs) take advantage of market openess opportunities through the enactment various programs developments.One includes Asian Games event that will be held in next 2018 Palembang City participate as one host for this event.As host, has prepare everything including number infrastructure development financed by stateto support event.The project is government built carry out nation's goal which an equitable...
Kewirausahaan merupakan kegiatan yang menjadi salah satu solusi untuk memperoleh penghasilan. Mitra pengabdian ini adalah SMK Al-Hikmah, Kalirejo, Lampung Selatan. Salah permasalahan kususnya bagi siswa banyak dari membantu usaha orangtua seperti membuka bengkel motor dan service computer, akan tetapi kebanyakan ingin berwirausaha namun belum memiliki pemahaman mengenai wirausaha. Oleh karena itu, perlu adanya motivasi, pemahaman, pelatihan tentang bagaimana membangun karakter kewirausahaan...
The world of industry and education are asked to move forward cooperate in developing technology. Hanura Village is a district Lampung Province that has not implemented technology the fullest because none gojek online transportation services have yet entered this area. In 2019 it coincided with covid pandemic occurred Indonesia demanded community carry out PPKM so people were restricted from traveling outside home. take away solution for MSMEs residents who product sales purchase...
Penelitian ini bertujuan untuk menguji dan menganalisis pengaruh kepuasan kerja komitmen organisasi terhadap turnover intention dengan person organization fit sebagai variabel moderasi pada karyawan PT Febri Dharma Mandiri. merupakan penelitian deskriptif pendekatan kuantitatif. Dalam data dikumpulkan menggunakan kuisioner sebanyak 123 responden. Dengan mengurangi outlier maka jumlah yang dapat diolah 109 data. Analisis analisis regresi linier berganda Moderated Regression Anlysis (MRA)....
Pembatasan aktivitas tatap muka dalam proses belajar-mengajar di masa pandemi COVID-19 telah mendorong semua pihak akademik untuk mampu memanfaatkan teknologi penyediaan materi pembelajaran yang menarik siswa-siswi mereka. Video merupakan salah satu alat dapat diterapkan pada COVID-19. Dikarenakan rendahnya keterampilan para guru MA Mathla’ul Anwar Labuhan Ratu, Bandar Lampung hal teknologi, maka pelatihan pembuatan video dengan menggunakan aplikasi adobe premiere dan filmora dilaksanakan...
In the contemporary generation of globalization, sector labor really calls for human assets who've competence, creativity and enjoy in running to guide fulfillment an organization. Thus elements so one can form enhance competence are thru management reimbursement whose effects high-quality huge worker overall performance education mediation. The reason this take a look at is decide impact on via way means mediating partially. studies used descriptive use quantitative technique method. To...
Penelitian ini bertujuan untuk menganalisis Pengaruh Promosi dan Kualitas Pelayanan Terhadap Keputusan Memilih Produk Tabungan Emas di Pegadaian kota Bandar Lampung. Metode yang digunakan adalah analisis deskriptif dengan pendekatan kuantitatif. menggunakan data primer kuesioner. Populasi dalam penelitian konsumen telah produk tabungan emas PT. Kota Teknik pengambilan sampel teknik purposive sampling rumus Hair et al yaitu sebanyak 130 nasabah, kemudian diolah aplikasi SPSS 26. Pengujian...