A5065504118- SMEs Development and Digital Marketing
- Islamic Finance and Communication
- Local Governance and Development
- Blockchain Technology in Education and Learning
- COVID-19 Prevention and Impact
- Educational Methods and Impacts
- Education and Character Development
- Education, Sociology, Communication Studies
- Consumer Behavior and Marketing Influence
- Educational Curriculum and Learning Methods
- Multimedia Learning Systems
- Islamic Studies and Radicalism
- Public Administration in Developing Nations
- Wetland Management and Conservation
- Coastal Management and Development
- Media, Religion, Digital Communication
- Biotechnology and Related Fields
- Edcuational Technology Systems
- Multilingual Education and Policy
- Genetics, Bioinformatics, and Biomedical Research
- Digital literacy in education
- EFL/ESL Teaching and Learning
- Student Stress and Coping
- Asian Culture and Media Studies
- Agriculture and Agroindustry Studies
Mulawarman University
2019-2024
Generation Z, as active users of social media, especially YouTube, has great potential in absorbing and interpreting religious messages. This study aims to analyze how students the Mulawarman University Center for Islamic Studies interpret messages delivered through Ustadz Khalid Basalamah'. s YouTube channel, well their relationship with fanaticismA qualitative phenomenological approach is used explore meaning based on theorystimulus-organism-response (S-O-R) . Data were collected in-depth...
Kegiatan pengabdian dilakukan dengan melibatkan 1 mitra UMKM yaitu Bukuan Fried Chicken (BFC). Permasalahan yang dihadapi adalah lokasi tidak spesifik sehingga sulit ditemukan oleh calon pelanggan serta kondisi pemasaran terbatas disebabkan karena minimnya pengetahuan mengenai pentingnya penerapan strategi dan pemanfaatan teknologi digital dalam menjalankan sebuah usaha. pada diatasi memberikan arahan melalui Google My Business untuk membantu mengelola usaha mudah tanpa dipungut biaya....
Kegiatan pengabdian masyarakat dilakukan dengan melibatkan satu mitra UMKM yaitu Bukuan Fried Chicken (BFC). Permasalahan yang dihadapi adalah tidak memiliki pengetahuan tentang fotografi produk sehingga adanya foto dapat ditampilkan dalam media sosial maupun cetak, di tengah ketatnya persaingan khususnya bidang ayam siap saji. Untuk mengatasi permasalahan tersebut maka diperlukan pengarahan pada melalui pemanfaatan smartphone sebagai upaya peningkatan kualitas promosi. Tujuan dari kegiatan...
Community service activities carried out by students can be a form of collaboration to support Government programs, one which is the verification and validation Integrated Social Welfare Data (DTKS). The main problem faced local government in managing DTKS lack human resources objectivity officers, so data obtained often does not match criteria. Handil Bakti Village initiated for with as joint-student programs government. As strategic communication, takes steps starting from planning,...
COVID-19 has impacted micro, small, and medium enterprises (MSMEs) business in Indonesia. One of the efforts MSMEs to survive is by migrating digital market. The city government Samarinda grabs opportunity releasing a mobile application called Behambinan. This study examines Behambinan communication strategy empower MSMEs, considering apps as an innovation for market Samarinda. Diffusion Innovation Theory helps parse strategies this innovation. method used qualitative descriptive conducting...
Pengabdian Kepada Masyarakat yang dilaksanakan di Program Studi Ilmu Komunikasi, Fakultas Sosial dan Politik Universitas Mulawarman secara daring dengan metode webinar. Tujuan pengabdian ini adalah memberikan penyuluhan oleh praktisi kesehatan mental kepada para dosen mahasiswa untuk saling harmonis agar tugas akhir atau biasa disebut skripsi belakangan dari pemberitaan media online offline menjadi pencetus bunuh diri klanagan mahsiswa tingkat akhir. salah satu penyebabnya pola komunikasi...
Konsep Smart City hadir sebagai upaya pemanfaatan teknologi untuk mengoptimalkan pelayanan kepada masyarakat. Salah satu bentuknya yaitu berupa online berbagai urusan masyarakat oleh institusi pemerintah. Penelitian ini dilakukan mengetahui bagaimana proses adopsi inovasi via WhatsApp yang Dinasi Kependudukan dan Pencatatan Sipil (Disdukcapil) Kota Samarinda dengan menggunakan Teori Difusi Inovasi. pendekatan kualitatif deskriptif. Data diambil teknik penelitian lapangan, meliputi observasi...
Interpersonal communication plays an important role in a company, one of which is retail, the quality good interpersonal needs to be mastered by customer service because it deals directly with customers, needed create for customers. The purpose this study was determine process Lotte Grosir's serving customers Samarinda City. research method used qualitative method. Data collection techniques include interviews, observation and documentation. informants consisted 3 people, 1 guard manager 2...
The large number of MSME players in Indonesia is inseparable from the challenges or problems that exist. can be a challenge for both those who run their businesses individually and communities. Creative Community an association community various Guntung Village, Bontang City. purpose this research to explain description empowerment communication Community. This uses theory ACTORS studies, case study methods qualitative approaches. data collection techniques were through observation...
Parasocial relationships is the participation of fans who connect with an idol and become emotionally attached to them because process satisfy each fan individually. The parasocial relationship that occurs between K-pop group BTS their fans, namely ARMY, established on digital media Weverse. aim this research understand description by looking at levels interaction: Entertainment Social Value, Intense Personal Feeling, Bonderline Pantalogical Tendency. This employs phenomenological method, a...
The ability to use different Internet-mediated forms is a basic competence in the digital era, which indicates that women, too, need have adequate skills for daily activities. However, previous studies found women lower literacy index than men due their sociocultural role and expectations less motivation engage with technology among older individuals. Digital essential enhance inclusivity, especially East Kalimantan Province, following future challenges of Capital City Nusantara (IKN)...
Tujuan dari penelitian ini adalah untuk menganalisis pengaruh konten instagram @Makanansmr terhadap meningkatkan brand awareness Hidden Wings. Jenis ialah kuantitatif Teknik pengumpulan data yang digunakan dalam library research dan kuesioner. Populasi pengikut @makanansmr menonton tayangan ulasan hidden wings. Penentuan sampel pada menggunakan rumus Lemeshow. Jumlah 100 responden. analisis dengan bantuan software SPSS 24. Hasil terdapat hubungan signifikan antara diposting di akun Instagram...
Artikel ini menganalisis bagaimana Adaro Energy (ADRO), salah satu perusahaan tambang Batubara terkemuka di Indonesia, mengkomunikasikan komitmennya terhadap kesadaran lingkugnan melalui laporan keberlanjutan. Dengan menggunakan pendekatan kualitatif dan metode analisis konten tematik, penelitian mengeksplorasi isu-isu utama, terutama regulasi lingkungan, inisiatif keberlanjutan, pelaporan emisi, pemanfaatan sumber daya, keterlibatan pemangku kepentingan. Data primer diperoleh dari...
This study examines the perception of K-pop fans towards a cancel culture phenomenon that is happening. The background this thesis begins when emerges and has been used against certain individual or groups people as an act boycott. also happening within communities cyberbullying common term in social media platforms. uses qualitative research method with phenomenological approach to gain deeper information from respondent. With semi-structured interview data collection method, expected give...
Disaster mitigation capabilities are part of the amenity’s aspect, one pillars developing tourism villages. To realize this, community needs to be actively aware disaster risk potentials and able minimize impact future disasters. resilience at urban village level (KELANA) is efforts form a that responsive deal with As many as 85 participants attended this training in Bontang Kuala. The have received socialization materials evacuation provided by Regional Management Agency (BPBD) City,...
Salah satu permasalahan utama dalam pengelolaan sampah di Kota Samarinda adalah kurangnya fasilitas tempat pembuangan dan kemampuan pengolahan tingkat rumah tangga, khususnya daerah yang jauh dari pusat kota seperti Kelurahan Bantuas. Kegiatan ini bertujuan untuk meningkatkan kesadaran masyarakat Bantuas dapat mengelola dengan bijak melalui budidaya maggot. Selain menjadi solusi sampah, maggot juga menguntungkan secara ekonomis bagi masyarakat. pendampingan dilakukan menggunakan pendekatan...
Abstrak: Salah satu masalah pengelolaan keuangan yang dihadapi pelaku UMKM di daerah rural adalah utang piutang dilakukan kepada pelanggan tanpa jaminan tertulis. Hal ini umumnya atas dasar nilai sosial untuk membantu sesama dengan sistem kepercayaan. Namun, penelitian terdahulu menemukan hal dapat menimbulkan kerugian bisnis jika debitur melakukan wanprestasi. Kegiatan pengabdian bertujuan meningkatkan kemampuan sebagai mitigasi risiko usaha melalui pembuatan perjanjian sederhana bagi 10...
This study aims to determine the communication strategy carried out by Digital Media Officer (DMO) of City Centrum Mall Samarinda in managing Instagram @city_centrum. The research method uses descriptive qualitative with data sources obtained from literature studies and also field research, namely interviews, observation documentation. analysis technique an interactive model Miles Huberman. initial problem this is lack interaction followers. In results study, DMO team has implemented five...
Tenaga kerja berpendidikan dan ahli akan meningkatkan daya saing Indonesia secara global. Namun, laporan Badan Pusat Statistik (kasus di Kalimantan Timur) menunjukkan bahwa tenaga saat ini justru didominasi oleh lulusan SMA. Penelitian terdahulu menemukan faktor finansial kurangnya pemahaman pentingnya pendidikan tinggi menjadi penyebab seseorang tidak melanjutkan tinggi. Memperhatikan masalah tersebut, dosen-dosen lintas fakultas dari Universitas Mulawarman membuat sebuah kegiatan...