- Multicomponent Synthesis of Heterocycles
- Digital Marketing and Social Media
- X-ray Diffraction in Crystallography
- Crystallization and Solubility Studies
- Technology Adoption and User Behaviour
- Synthesis of Organic Compounds
- Synthesis and bioactivity of alkaloids
- Catalytic C–H Functionalization Methods
- Consumer Behavior in Brand Consumption and Identification
- Job Satisfaction and Organizational Behavior
- Chemical Synthesis and Reactions
- Customer Service Quality and Loyalty
- Catalytic Cross-Coupling Reactions
- Synthetic Organic Chemistry Methods
- Creativity in Education and Neuroscience
- Asymmetric Hydrogenation and Catalysis
- Phase Equilibria and Thermodynamics
- Synthesis of Indole Derivatives
- Cultural Differences and Values
- Chemical Thermodynamics and Molecular Structure
- Chemical synthesis and alkaloids
- Innovation and Socioeconomic Development
- Organic and Inorganic Chemical Reactions
- Synthesis of Tetrazole Derivatives
- Advanced Synthetic Organic Chemistry
Indian Institute of Chemical Technology
2002-2024
University of Hyderabad
2015-2021
This study integrates the theory of reasoned action, value co-creation and attribution to investigate electronic positive word-of-mouth (ePWOM) consumer's purchase intention link in presence trust beliefs, co-creation, brand image as mediators context fan pages smartphones on social networking site, Facebook. Results indicate a association between ePWOM with hedonic functional partially mediating this relationship. Furthermore, results supported serial mediation model where influenced...
Purpose The purpose of this study is to adopt stimulus-organism-response (S-O-R) theory reveal the impact electronic word-of-mouth (eWOM) on buying intentions young consumers in presence hedonic brand attitude (HBA) and utilitarian (UBA) as mediators, among smartphone customers context fan pages Facebook. Design/methodology/approach paper uses a single cross-sectional design survey sample 326 online present leading Facebook India. A structured questionnaire was used collect data replies were...
Microwave accelerated synthesis of tricyclic isoquinolinones has been accomplished through a domino C–C and C–N bond formation by an intramolecular C–H activation.
Purpose This study aims to develop and propose a Neurodiversity-Smart HR framework that may facilitate organizations build an inclusive workforce. Design/methodology/approach Real cases of companies in India such as Lemon Tree Hotels have been explored detail through observations, video interviews company’s leadership personal discussion with special-needs community design generalized framework. Findings Development integrates resources from multiple stakeholders. Practical implications The...
An intramolecular annulation strategy has been developed for the synthesis of tetrahydrobenzo[<italic>e</italic>]pyrano[4,3-<italic>c</italic>][1,2]thiazine derivatives by means coupling aldehydes with 2-(4-hydroxybut-1-yn-1-yl)-<italic>N</italic>-arylsulfonamides using a catalytic amount silver hexafluoroantimonate.
A variety of aldehydes undergo smooth coupling with N-tosyltryptamine in the presence carbon−SO 3 H ethanol at 80 °C to furnish corresponding tetrahydro-β-carbolines excellent yields high selectivity. The tryptamine isatins affords respective spiro-tetrahydro-β-carbolines good yields. use a recyclable solid acid catalyst makes this method simple, convenient, and cost-effective.
The objective of the current study was to examine influence electronic word-of-mouth (eWOM) credibility on consumers' purchase intention with trust in seller and brand image as mediators. proposed model tested context fan pages Amazon Facebook. data were obtained from 393 customers present Facebook Amazon. analyzed using structural equation modeling (SEM), which indicated a positive relationship between eWOM intentions. Both partially mediated this relationship. While contributes theories...
Boiling temperatures at 95 kPa, over the entire composition range are measured for four binary systems formed by m-xylene with n-butanol, iso -butanol, sec -butanol and tert -butanol. A Swietoslawski-type ebulliometer was used measurements. The versus temperature measurements well represented Wilson model.
Purpose The purpose of this paper is to explore the role individualism-collectivism (IC) in determining psychological contract fulfillment (PCF) at individual level, thus attempting establish that cultural orientation each may differentially predict his/her contract. Design/methodology/approach Structural equation modeling was conducted on cross-sectional data collected from 465 IT professionals working different multi-national software companies. Findings Model fit between dimensions IC and...
Abstract:: An organocatalytic, one-pot four-center two-component coupling reaction has been developed for the synthesis of tetrahydro-1H,7H-chromeno[3,4-c]chromen-1-one derivatives. The proceeds smoothly in presence 5 mol% DL-Proline methanol under reflux conditions. This method involves Knoevenagel condensation O-alkynyl tethered 2-hydroxybenzaldehydes with cyclic 1,3-diketones followed by an intramolecular hetero-Diels-Alder reaction. Novel classes oxygen containing polycyclic frameworks...
Purpose The purpose of this paper is to investigate the relationship between two sub-dimensions a leader’s empathy (perspective-taking and empathic-concern) successful authorization idiosyncratic deals (developmental, location flexibility schedule i-deals). Design/methodology/approach Structural equation modeling was conducted on cross-sectional data collected from 307 managers working in software development support companies located major cities India. Findings While empathic-concern...
Abstract The title catalyst, derived from bioglycerol, is successfully used for the one‐pot three‐component condensation of isatins or acenaphthenequinone with 1,3‐dicarbonyl compounds and malononitrile ethyl cinnnamate.