B. Maheshwar Rao

ORCID: 0000-0003-4676-9731
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Research Areas
  • Multicomponent Synthesis of Heterocycles
  • Digital Marketing and Social Media
  • X-ray Diffraction in Crystallography
  • Crystallization and Solubility Studies
  • Technology Adoption and User Behaviour
  • Synthesis of Organic Compounds
  • Synthesis and bioactivity of alkaloids
  • Catalytic C–H Functionalization Methods
  • Consumer Behavior in Brand Consumption and Identification
  • Job Satisfaction and Organizational Behavior
  • Chemical Synthesis and Reactions
  • Customer Service Quality and Loyalty
  • Catalytic Cross-Coupling Reactions
  • Synthetic Organic Chemistry Methods
  • Creativity in Education and Neuroscience
  • Asymmetric Hydrogenation and Catalysis
  • Phase Equilibria and Thermodynamics
  • Synthesis of Indole Derivatives
  • Cultural Differences and Values
  • Chemical Thermodynamics and Molecular Structure
  • Chemical synthesis and alkaloids
  • Innovation and Socioeconomic Development
  • Organic and Inorganic Chemical Reactions
  • Synthesis of Tetrazole Derivatives
  • Advanced Synthetic Organic Chemistry

Indian Institute of Chemical Technology
2002-2024

University of Hyderabad
2015-2021

This study integrates the theory of reasoned action, value co-creation and attribution to investigate electronic positive word-of-mouth (ePWOM) consumer's purchase intention link in presence trust beliefs, co-creation, brand image as mediators context fan pages smartphones on social networking site, Facebook. Results indicate a association between ePWOM with hedonic functional partially mediating this relationship. Furthermore, results supported serial mediation model where influenced...

10.1016/j.iimb.2021.11.002 article EN cc-by-nc-nd IIMB Management Review 2021-11-16

Purpose The purpose of this study is to adopt stimulus-organism-response (S-O-R) theory reveal the impact electronic word-of-mouth (eWOM) on buying intentions young consumers in presence hedonic brand attitude (HBA) and utilitarian (UBA) as mediators, among smartphone customers context fan pages Facebook. Design/methodology/approach paper uses a single cross-sectional design survey sample 326 online present leading Facebook India. A structured questionnaire was used collect data replies were...

10.1108/yc-11-2020-1261 article EN Young Consumers Insight and Ideas for Responsible Marketers 2021-10-15

Microwave accelerated synthesis of tricyclic isoquinolinones has been accomplished through a domino C–C and C–N bond formation by an intramolecular C–H activation.

10.1039/c5ra11133a article EN RSC Advances 2015-01-01

Purpose This study aims to develop and propose a Neurodiversity-Smart HR framework that may facilitate organizations build an inclusive workforce. Design/methodology/approach Real cases of companies in India such as Lemon Tree Hotels have been explored detail through observations, video interviews company’s leadership personal discussion with special-needs community design generalized framework. Findings Development integrates resources from multiple stakeholders. Practical implications The...

10.1108/shr-02-2019-0007 article EN Strategic HR Review 2019-09-25

An intramolecular annulation strategy has been developed for the synthesis of tetrahydrobenzo[<italic>e</italic>]pyrano[4,3-<italic>c</italic>][1,2]thiazine derivatives by means coupling aldehydes with 2-(4-hydroxybut-1-yn-1-yl)-<italic>N</italic>-arylsulfonamides using a catalytic amount silver hexafluoroantimonate.

10.1039/c8ob00918j article EN Organic & Biomolecular Chemistry 2018-01-01

A variety of aldehydes undergo smooth coupling with N-tosyltryptamine in the presence carbon−SO 3 H ethanol at 80 °C to furnish corresponding tetrahydro-β-carbolines excellent yields high selectivity. The tryptamine isatins affords respective spiro-tetrahydro-β-carbolines good yields. use a recyclable solid acid catalyst makes this method simple, convenient, and cost-effective.

10.1139/cjc-2014-0350 article EN Canadian Journal of Chemistry 2014-10-23

The objective of the current study was to examine influence electronic word-of-mouth (eWOM) credibility on consumers' purchase intention with trust in seller and brand image as mediators. proposed model tested context fan pages Amazon Facebook. data were obtained from 393 customers present Facebook Amazon. analyzed using structural equation modeling (SEM), which indicated a positive relationship between eWOM intentions. Both partially mediated this relationship. While contributes theories...

10.17010/ijom/2019/v49/i8/146169 article EN Indian Journal of Marketing 2019-08-31

Boiling temperatures at 95 kPa, over the entire composition range are measured for four binary systems formed by m-xylene with n-butanol, iso -butanol, sec -butanol and tert -butanol. A Swietoslawski-type ebulliometer was used measurements. The versus temperature measurements well represented Wilson model.

10.1080/0031910021000004810 article EN Physics and Chemistry of Liquids 2002-01-01

Purpose The purpose of this paper is to explore the role individualism-collectivism (IC) in determining psychological contract fulfillment (PCF) at individual level, thus attempting establish that cultural orientation each may differentially predict his/her contract. Design/methodology/approach Structural equation modeling was conducted on cross-sectional data collected from 465 IT professionals working different multi-national software companies. Findings Model fit between dimensions IC and...

10.1108/mrr-08-2018-0284 article EN Management Research Review 2019-07-17

Abstract:: An organocatalytic, one-pot four-center two-component coupling reaction has been developed for the synthesis of tetrahydro-1H,7H-chromeno[3,4-c]chromen-1-one derivatives. The proceeds smoothly in presence 5 mol% DL-Proline methanol under reflux conditions. This method involves Knoevenagel condensation O-alkynyl tethered 2-hydroxybenzaldehydes with cyclic 1,3-diketones followed by an intramolecular hetero-Diels-Alder reaction. Novel classes oxygen containing polycyclic frameworks...

10.2174/0115701786312736240604093915 article EN Letters in Organic Chemistry 2024-06-14

Purpose The purpose of this paper is to investigate the relationship between two sub-dimensions a leader’s empathy (perspective-taking and empathic-concern) successful authorization idiosyncratic deals (developmental, location flexibility schedule i-deals). Design/methodology/approach Structural equation modeling was conducted on cross-sectional data collected from 307 managers working in software development support companies located major cities India. Findings While empathic-concern...

10.1108/jibr-09-2018-0253 article EN Journal of Indian Business Research 2019-06-06

Abstract The title catalyst, derived from bioglycerol, is successfully used for the one‐pot three‐component condensation of isatins or acenaphthenequinone with 1,3‐dicarbonyl compounds and malononitrile ethyl cinnnamate.

10.1002/chin.201334105 article EN ChemInform 2013-08-01
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