Bora Kim

ORCID: 0000-0003-4768-0544
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About
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Research Areas
  • Corporate Social Responsibility Reporting
  • Consumer Perception and Purchasing Behavior
  • Corporate Finance and Governance
  • Franchising Strategies and Performance
  • Environmental Sustainability in Business
  • Digital Marketing and Social Media
  • Customer Service Quality and Loyalty
  • Russia and Soviet political economy
  • Consumer Market Behavior and Pricing
  • Experimental Behavioral Economics Studies
  • International Business and FDI
  • Multidisciplinary Warburg-centric Studies
  • Corporate Identity and Reputation
  • Management and Organizational Studies
  • Service and Product Innovation
  • Korean Peninsula Historical and Political Studies
  • Job Satisfaction and Organizational Behavior
  • COVID-19 Pandemic Impacts
  • Global trade and economics
  • Technology Adoption and User Behaviour
  • Consumer Behavior in Brand Consumption and Identification
  • Consumer Retail Behavior Studies
  • Auction Theory and Applications
  • Sustainability and Innovation in Business
  • Optimal Experimental Design Methods

University of Surrey
2021-2025

Konkuk University
2024

Gachon University Gil Medical Center
2024

Gyeongsang National University
2023

University of Nottingham Ningbo China
2022

Ningbo University
2022

Kwangshin University
2021

Joanneum Research
2021

Business Finland
2021

Statistics Austria
2021

This study examines how institutional ownership concentration, quantified by the Herfindahl-Hirschman Index (HHI), influences financial consequences of CSR initiatives within U.S. restaurant industry. distinguishes between activities that are integral to core operations (operation-related CSR) and those not (non-operation-related CSR), analyzing their impacts on both market-based (ROA) accounting-based performance (Tobin’s q) measures. Employing panel regression analysis, findings reveal...

10.3390/su17020582 article EN Sustainability 2025-01-14

The purpose of this study is to examine a moderating role corporate social responsibility (CSR) on the relationship between internationalization and systematic risk in US restaurant industry context. While much strategic financial management literature have devoted substantial attention associated with CSR, separately, will add value by investigating interaction effect two strategies. In addition, further expands hypothesis development analysis dividing aggregate CSR activities into positive...

10.1080/09669582.2017.1421201 article EN Journal of Sustainable Tourism 2018-01-23

In response to the unprecedented pandemic in recent history, COVID-19 vaccination mandates U.S. caused significant changes and disruption hospitality operations customer experiences. The primary goal of this study is examine whether how incivility induced by vaccine mandate affects employees' behavioral outcomes (i.e., stress spread between employees turnover intention) via psychological mechanisms negative emotion) when relationship moderated personal (employee prosocial motivation)...

10.1016/j.ijhm.2023.103522 article EN cc-by International Journal of Hospitality Management 2023-05-29

Online travel communities, with their diverse resource-based activities, serve as platforms for distinct user groups to interact and co-create unique forms of value. This research investigates the mechanisms value co-creation in an online community context. By using netnography semi-structured interviews 32 users employees, it identifies eight types co-creators examines engaged activities interactions. The findings reveal that engagement behaviors, coupled interconnection between offline...

10.1177/00472875251322515 article EN cc-by Journal of Travel Research 2025-03-24

Purpose Considering the increasing significance of corporate social responsibility (CSR) in world and mixed findings financial implication CSR investment economics literature, purpose this study is to examine relationship between (im)material firm performance moderating role airline type economic conditions based on stakeholder theory institutional pressure argument. Design/methodology/approach This uses a two-way random-effects model by year along with using clustering coefficient...

10.1108/ijchm-10-2017-0697 article EN International Journal of Contemporary Hospitality Management 2018-10-31

10.1016/j.ijhm.2024.103993 article EN cc-by International Journal of Hospitality Management 2024-11-09

10.1016/j.ijhm.2023.103451 article EN International Journal of Hospitality Management 2023-02-14

While most businesses actively adopt a data-driven approach for revenue management decisions, understanding how air travelers perceive and behave differently to pricing strategies is essential yielding optimal financial outcomes. This study analyzes the loss aversion diminishing sensitivity mechanisms of prospect theory in economy business cabin classes. With rich longitudinal airfares, regression models data (15,868 observations from top-10 aviation routes world) 2014 2019, this finds that...

10.1177/00472875221093014 article EN Journal of Travel Research 2022-05-11

Two types of auction were introduced on the Internet a few years ago and have rapidly been gaining widespread popularity. In both auctions, players compete for an exogenously determined prize by independently choosing integer in some finite common strategy space specified auctioneer. unique lowest (highest) bid auction, winner is player who submits bid, provided that it unique. We construct symmetric mixed-strategy equilibrium solutions to two then test them sequence experiments vary number...

10.2139/ssrn.1001139 article EN SSRN Electronic Journal 2007-01-01

The dramatic advancement of Internet Things technology and smart services has encouraged the integration home healthcare service. Despite various research studies on services, it is essential to approach those from service experience perspective. Moreover, would be significant consider context environment namely, “smart servicescapes,” as they can influence users’ perceptions experiences. With this background, aim study was examine servicescape framework that developed based in prior domain...

10.1111/dmj.12051 article EN Design Management Journal 2019-10-01

Dual response surface optimization (DRSO) attempts to optimize mean and variability of a process variable using methodology. In general, the are often in conflict. such case, engineer need understand tradeoffs between order obtain satisfactory solution. Recently, Posterior preference articulation approach DRSO (P-DRSO) has been proposed. P-DRSO generates number non-dominated solutions allows select most preferred By observing solutions, DM can explore better trade-offs variability. However,...

10.7232/jkiie.2017.43.3.164 article EN Journal of Korean Institute of Industrial Engineers 2017-06-30

Some business leaders, just like some artists and politicians, acquire celebrity status become more visible as star CEOs through increased media attention. However, to date, little has been known about how such affects the individual their organizations. Based on identity control theory role constraints logic in context of upper echelons perspective, this study provides initial empirical evidence restaurant CEOs’ managerial risk-taking actions CEO-specific firm-specific factors moderate...

10.1177/13548166241264595 article EN Tourism Economics 2024-07-18

Given the critical importance of maternal mental health for well-being both mother and fetus, it is essential to thoroughly investigate impact COVID-19 infection on health. This study aims identify factors associated with health, underscoring necessity effective management pregnant women.

10.1371/journal.pone.0312300 article EN cc-by PLoS ONE 2024-10-24

Cultural tightness-looseness represents the degree to which a particular culture possesses strong behavioral norms, and members of that are likely sanction individuals who deviate from those norms. While has been quantified for large growing number countries around world, there many where score yet be determined, thus impeding inclusion in cross-cultural research with focus. There is dearth on cultural South America particular. We report results national survey 1,265 Ecuadorian residents...

10.1371/journal.pone.0246064 article EN cc-by PLoS ONE 2021-01-29

This study investigated the effects of internal marketing as perceived by beauty salon employees regarding their customer orientation and job performance analyzed influence an increase in such on performance. For this, a questionnaire survey was performed among 400 Busan Gyeongsangnam-do from June 1 to July 31, 2016. The results found following: In cosmetology service industry, has significant employees’ while also greatly affects terms performance, mediating effect direct were found. said...

10.18693/jksba.2018.19.2.165 article EN The Korean Society of Beauty and Art 2018-06-20

본 연구는 사회통제이론적 틀을 적용하여 조직구성원의 정보보안정책 준수에 영향을 미치는 변수들을 도출하고, 군 정보보안 관련 태도와 의도에 요인들을 탐색한 것이다. 육군장교 195명을 대상으로 설문을 실시하여 윤리성향(도덕성, 책임감, 윤리교육의 가치)과 업무환경 (상사와의 관계, 업무과다, 임금만족)이 보안정책준수태도 및 의도와 이직의도에 PLS 구조방정식 모형으로 검증하였다. 연구 결과 윤리성향 요인은 보안정책준수태도에, 업무환경요인 (임금만족 제외)은 것으로 나타났다. 그리고 보안정책준수태도는 윤리성향과 보안정책준수의도를, 상사와의 관계와 이직의도와 보안정책준수의도를 유의하게 매개하는 결과는 윤리성향이 개인의 보안의식수준을 예측할 수 있는 변인이고, 보안정책준수태도가 조직 보안 맥락에서 주요한 변인임을 시사한다.

10.14329/isr.2020.22.3.031 article KO Information Systems Review 2020-08-31
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