According to one market research, fitness or running apps are hugely popular in Germany. Such a trend prompts the question concerning factors influencing German users’ intention continue using specific app. To address research question, expanded Technology Acceptance Model (with addition of trust, social influence, and health valuation) was tested with 476 users apps. Structural equation modeling results reveal that respondents’ app is predicated on three factors, namely perceived ease use,...

Purpose The purpose of this paper is to explore and discuss the concept brand hate. authors present a taxonomy main determinants outcomes hate empirically assess our model. Design/methodology/approach A survey design using cross-sectional primary data from 224 German consumers was used. Hypotheses related were tested by means structural equation modelling. Findings show that triggered three (negative past experience, symbolic incongruity, ideological incompatibility) leads behavioral (brand...

According to industry research, the automation of vehicles promises a revolution in traffic safety, mobility, and quality life. However, success such depends on their acceptance. This study investigates influence trust technology, concerns giving up control, perceived usefulness, ease use, personality factor innovativeness, enjoyment driving car priori intention adopt an autonomous vehicle. By means online survey with 369 German participants, our shows that technology concern about handing...

Purpose Brand love is perceived as one of the main objectives in brand management. Nevertheless, research into factors influencing are scarce. This paper aims to apply theory planned behaviour context and investigate influence several on love, including attitude towards loving a brand, subjective norm control factors, namely, propensity anthropomorphise affordability brand. Further, forgiveness proven. Additionally, this investigates involvement with product category proposed relationship....

Purpose The COVID-19 has brought with it valuable opportunities for the retail sector. Notably, online channels have assumed a key role businesses that can rely less on physical due to pandemic's restrictions. Within this context, study aims identify main antecedents leading formation of male and female customers' continuance intention using food delivery services (OFDS) in restaurant industry. Design/methodology/approach A web-based self-completion survey subsequent structural equation...

Purpose – Numerous studies have established the importance of brand trust for building long-term relationships with consumers. Nevertheless, there is confusion in literature about how to measure brands. Building on Li et al. (2008) and (2015) who as a second-order construct, this paper aims demonstrate additional richness construct by adding further dimensions extending cultural background Germany, India South Africa. Design/methodology/approach Based accepted scale development procedures,...

The study reported in this paper investigated the determinants of fair trade (FT) product purchase intention among Dutch consumers according to extended Theory Planned Behaviour and determined whether effects those differ between male female consumers. To test various research hypotheses, an online survey with 499 respondents from a panel was employed. Results multi-group analysis using structural equation modelling approach reveal that FT both are predicated on moral obligation...

While it is recognized that brands can play a pivotal role in company's value generation, the levers which determine success have been far more difficult to identify. One of reasons for this large body research still focuses on establishing rather narrow definition brand as being only communication vehicle. In paper we develop two dimensional approach towards brands: first, perceived by actual and potential buyers, i.e. `outside-in perspective' based image brand; second, constructed managed...

A scenario‐based 2 (communication timing: stealing thunder vs. thunder) × (pre‐crisis reputation valence: positive negative) (crisis type: product‐harm moral‐harm) between‐subjects experiment was implemented with 273 Dutch participants to address the question of whether or not effects depend on pre‐crisis valence and crisis type. Statistical analyses reveal that by an organization a results in higher post‐crisis trust purchase intention levels than negative reputation. Moreover, type...

ABSTRACT This research, comprising three experiments with a total of 1718 population‐representative participants, investigates the strategies Muslim organizations can utilize to sustain trust and positive perceptions in direct aftermath terrorist attacks. It evaluates effectiveness different crisis communication as outlined by Situational Crisis Communication Theory. Additionally, it examines effects pre‐crisis reputation, statement framing publishing source on attitudes towards...

The current study investigated the factors influencing photo sharing continuance intention of Dutch Facebook users aged 18 to 25 years old. focus was specifically on personal photos (those that include person sharing), as their disclosure is expected result in privacy-related issues for individual sharing. An online survey with 473 respondents implemented test various research hypotheses and address question whether or not impact several predictors differs between men women. Results...

Purpose Brands facing a crisis have to decide whether disclose crisis-related information themselves or wait and take the risk that third party breaks news. While brands might benefit from self-disclosing information, it is likely impact of communication on customers’ evaluation brand depends type crisis. This study aims investigate influence relationshp between disclosure outcomes. Design/methodology/approach A 2 × between-subjects experiment with 180 Dutch participants was conducted....

Purpose This paper aims to empirically test the influence of brand characteristics on addiction, as well consumers’ behaviors caused by this construct. Design/methodology/approach The adopts a Web-based self-completion survey achieving total 529 completed surveys. Then, structural equation modeling has been employed using SPSS AMOS. Findings Results highlighted how self-expressiveness, innovativeness and authenticity have positive addiction; addiction leads consumers feel emotions...

Purpose The paper analyzes the effect of country origin (COO) image, word-of-mouth (WOM) and brand distinctiveness toward overall equity (OBE) its dimensions (brand awareness/associations; perceived quality; loyalty) in brewing sector. Design/methodology/approach A quantitative research has been conducted by adopting survey technique structural equation modeling based on a sample 401 Italian beer consumers. Findings Results corroborate positive (1) COO image awareness/associations, quality...