- Digital Marketing and Social Media
- Technology Adoption and User Behaviour
- Corporate Finance and Governance
- Consumer Behavior in Brand Consumption and Identification
- Organizational and Employee Performance
- Energy, Environment, Economic Growth
- FinTech, Crowdfunding, Digital Finance
- Knowledge Management and Sharing
- Energy and Environment Impacts
- Crime Patterns and Interventions
- Impact of AI and Big Data on Business and Society
- Environmental Sustainability in Business
- Middle East and Rwanda Conflicts
- Islamic Studies and History
- Collaboration in agile enterprises
- Digital Transformation in Industry
- Working Capital and Financial Performance
- Metallurgy and Cultural Artifacts
- Body Image and Dysmorphia Studies
- Time Series Analysis and Forecasting
- Video Surveillance and Tracking Methods
- Vaccine Coverage and Hesitancy
- Outsourcing and Supply Chain Management
- Occupational Health and Safety Research
- Media Influence and Health
Southwest Jiaotong University
2024
Wuhan Technology and Business University
2019-2024
National University of Modern Languages
2022-2024
University of Central Punjab
2022-2023
University of Lahore
2022
Sohar University
2022
Lahore Garrison University
2022
City College Southampton
2022
University of Southampton
2022
New College
2022
We have performed a focalized investigation to explore how corporate social responsibility (CSR) moderates the relationship between governance and firms’ financial performance. applied panel regression examine this from sample of 3400 Shanghai Stock Exchange (SSE) listed firms, based on yearly observations 2009 2018. Our results show that presence female directors board is associated with improved performance relation, thus indicating sharing strategic decision-making members revealed better...
The accelerating growth of virtual reality (VR) technology and evolving customer needs make multifarious challenges opportunities for service industries. Based on the Technology Acceptance Model (TAM) Theory Affection Responses, we explored key drivers loyalty in reality-enabled services through a large-scaled survey data collected from VR users four major cities Pakistan. study employs partial least squares structural equation modeling (PLS-SEM). We verified that authenticity experience TAM...
Purpose We empirically investigate the impact of fintech innovation on dividend payout (DP) decisions. In addition, we also examine mediated and moderated role intellectual capital (IC) board characteristics (BC) respectively in innovation-DP relationship. Design/methodology/approach Using a sample 9,441 firm-year observations over period 2014–2022, develop structural model that encompasses innovation, IC, BC DP utilize fixed effects regression to test model. A battery tests such as two-step...
Reading information in news feed apps has become a kind of popular content consumption recent years. However, there are contradictory conclusions about the recommendation strategies. Although some previous research studied algorithms to improve accuracy combined relevancy and diversity strategies, how compromise them according user attitude behavior from individual level is limited. This study aims solve dilemma at theoretical level, authors find that degree multi-context use key boundary....
Vaccine anxiety is the term used to describe fear, worry, or apprehension individuals may feel before taking a vaccine. This can frequently be caused by worries about vaccine's effectiveness, side effects, safety. Objective: To determine effect of education on COVID-19 vaccine among patients at tertiary care hospital in Karachi, Pakistan. Methods: A Quasi-experimental study was carried out center Karachi from September December 2021. total 40 outpatient departments were recruited through...
Purpose This study aims to investigate the association of FinTech innovation (FinTechINN) and firm performance (FP) by considering role knowledge assets (KA) as a causal mechanism underlying FinTechINN – FP association. Design/methodology/approach In this study, authors consider panel data 1,049 Chinese A-listed construct structural model for corporate innovation, while endogeneity issues in analyses over period 2014–2022. The modified value added intellectual capital (VAIC) research...
The explosive development of social media has given great opportunities to academic and industry research on consumer brand knowledge. Particularly, the associative network been most frequently used describe knowledge structure. However, few researchers have examined embedded connotation structural measurement in regard sustainable performance adjusted their strategies accordingly. Combining psychological cognitive theory analytic method, this paper aims extend area by investigating...
Abstract This study investigates sustainable finance along with economic factors on both carbon emissions and ecological footprints in China. A novel Dynamic Autoregressive Distributed Lag technique is applied, results revealed exerts positive/negative influence the long- short-run, respectively. Results are robust that placed a lucrative cause to preserve environment. Sustainable show positive impact long run, while growth, energy consumption, exports improve environmental quality....
To report the response to low-dose risperidone in individuals with combat-related post-traumatic stress disorder (PTSD) combat nightmares.Case series.Veterans Affairs Medical Center Mental Health Clinic and collaborative VA-U.S. Army Fort Bragg Warrior Transition Telepsychiatry Clinic.Veterans at VA; soldiers that have severe medical mental health problems Clinic.No response: no change frequency and/or severity of nightmares; partial decrease full total cessation recall nightmares.The four...
Purpose The present research study aims to explore the impact of renewable energy (RE) on investors willing invest. This current also investigates mediation role perceived benefit (PB) and living creature’s development (LCD) among RE Design/methodology/approach Pakistani per capita income level is low; usually, population lives hand mouth. Only 10% 15% has been saving invest in different sectors. To meet aim this study, data were collected from 300 individuals with a 40% response rate...
With the explosion of social media, consumers’ minds have become important assets in brand competitions. Determining a brand’s competitive structure based on desires is particularly to effectively establish and maintain sustainable competitiveness. The traditional methods determining competitiveness are costly time-consuming. In this study, we propose an efficient, systematical, highly automated, real-time method determine associations with tags. Using set 45 brands automobile industry...
Violence comes first by which human lives are being destroyed. poses serious challenges to law enforcement agencies and policy makers as well it threatens the writ of Government. condition a country can be visualized through an accurate violence risk map. This paper presents methodology develop incidence (IOV) map using GIS. IOV data for year 2010 was collected from Pakistan Institute Peace Studies (PIPS) that have 3104 records cover 16 categories attack types. further geocoded online Google...
This research identified the factors creating hindrance in knowledge sharing process engineering organisations. The population consisted of employees from different sectors including manufacturing, textile, chemical, civil and agriculture. A survey method was employed for study data collected through a questionnaire using Likert scale. returned questionnaires were 623 out 1200. respondents graduate engineers, DAEs technical workers. most dominant factor communication among followed by trust,...
From the Nineteen Eighties to present, Pakistan's mounting debts have been subject of debate and consideration by policy makers economists. Unfortunately, foreign debt is one biggest significant issues which downsize Pakistan’s Economy. This study aimed investigate effects external restructuring on country's economic system. The objective was various factors that affect economy, such as debt, growth,saving, direct investment. Annual panel data taken from World Bank used manipulate results....
This study aims to investigate the impact of media exposure regarding COVID-19 on anxiety with mediating role risk perception and moderating pet attachment. The target population is owners in major cities Pakistan. results concluded that has a significant positive perception, anxiety. Furthermore, attachment plays between there partial mediation effect suggests must be considered as solution reduce caused by COVID-19. not been widely studied Pakistan, nor attachment; therefore, this...
This paper discusses Russian-Iranian military cooperation in the Syrian conflict as one of most significant cases proxy warfare modern world. Coming out from 2011 Arab Spring uprisings, crisis has transformed into a complex theatre global and regional power plays. The Russia-Iran partnership on mutual resistance to Western supremacy: Russia is trying hold its strategic position Middle East, while Iran striving create "Shiite crescent" that would balance Sunni competitors. It shows how...
Purpose - Though word-of-mouth (WOM) intention has been checked as a dependent variable of some constructs such loyalty, satisfaction, and trust in retail businesses but there is no study that investigated the effect product staff experience on behavioral outcomes i.e. loyalty WOM intentions. The purpose this to check how customer affect through mediating role positive emotions. 
 Methodology was cross sectional nature data collected from customers total 275 responses were used for...
This study aimed to investigate the impact of functions electronic human resource management (E-HRM) within an organization on its banking performance. In reference previous studies, researcher developed research model how application E-HRM impacts performance in terms Information technology, E-recruitment and selection, E-training, E-motivation E-communication. followed a quantitative methodology by using questionnaire tool. The population was managerial level employees sector Pakistan....
As social media has been popularized, users have shifted from the receiver of knowledge to creator and communicator knowledge. Besides, relationship between become more sophisticated. In two-way one-way networks, different network structures formed be-tween impacts on learning infor-mation recipients. Some studies highlighted that knowledge, according forms generation expression, can be split in-to explicit tacit Thus, in structure with differ-ent levels intensity, which type spread learned...