A5019594008- Diverse Aspects of Tourism Research
- Consumer Retail Behavior Studies
- Cultural Industries and Urban Development
- Wine Industry and Tourism
- Digital Marketing and Social Media
- Marketing and Advertising Strategies
- Customer Service Quality and Loyalty
- Horticultural and Viticultural Research
- Culinary Culture and Tourism
- Fermentation and Sensory Analysis
- Religious Tourism and Spaces
- Museums and Cultural Heritage
- Consumer Behavior in Brand Consumption and Identification
- Migration, Ethnicity, and Economy
- Migration and Labor Dynamics
- Entrepreneurship Studies and Influences
- Public Spaces through Art
- Art, Politics, and Modernism
- Sport and Mega-Event Impacts
- Forest Management and Policy
- Organic Food and Agriculture
- Sharing Economy and Platforms
- Hospitality and Tourism Education
Halmstad University
2021-2023
Dalarna University
2020
Purpose The purpose of this study is to discuss the opportunities for and challenges faced in development a wine sector nascent country, as well necessary requirements creation sustainable competitive advantages (SCA), using Sweden an example. Design/methodology/approach Content analysis previous research based on secondary data; SWOT Sweden, provided connection with conceptual framework SCAs. Findings In country such factors climate or technical issues regarding production are important...
Purpose This study aims to discuss the contribution of street art projects place-making villages and effects it generates for local stakeholders. Design/methodology/approach A conceptual framework is developed based on main characteristics process, art, creative place-making, as well place identity, revitalisation regeneration. defines a set thematic categories qualitative content analysis online information, e.g. websites, media blog posts, in-depth interviews with Findings research...
This paper aims to explicate and discuss the main methods of measuring effects place marketing. Rather than favouring one method over another a priori, we seek understand each on its own terms in order illuminate key assumptions hypotheses. Additionally, compare contrast different reveal areas logical inconsistency.Generally, impact marketing activities is dominated by fragmented, often single case studies, analysed using qualitative methods. The hitherto developed measure effect posit...