Abstract Both scholars and practitioners agree that stakeholder participation in place branding processes is important for enhancing their support, often referred to as Brand Citizenship Behaviour (BCB). Stakeholder can be varied linked the different roles stakeholders adopt process. The literature suggests a link between taken along process (from decision-making implementation) voluntary active supportive behaviours towards brand project. Despite this recognition, many aspects related...

Purpose Although the place stakeholders play a key role in participatory branding, surprisingly little interest has been shown people involved branding initiatives. The purpose of this study is to explore stakeholders’ perceptions meaning and scope branding. Design/methodology/approach This paper based on two cases research design inspired by action research. empirical material comprises observations, qualitative questionnaires interviews. Findings identifies describes four paradoxes...

Purpose This paper aims to report on the insights from an international workshop entitled Co-creating place brands: sharing research and practical experiences towards more inclusive cities regions hosted by Erasmus University Rotterdam. The authors outline their collective reflection learnings for branding theory practice. Additionally, this discusses need build practitioner-scholar relationships in a co-creative style, co-develop models co-creating brands. Design/methodology/approach...

Purpose Using service-based logic as its theoretical lens, this study aims to approach residents’ place satisfaction in a novel way. The purpose is explore perception of the which they live and shed new light on their satisfaction. Design/methodology/approach paper based explorative qualitative focus group research. Data were collected two typical municipalities southern Sweden. sampling procedure was purposive, resulting six groups, consisting total 33 residents. empirical material...

This paper focuses on a process of citizens and stakeholders' engagement promoted by local authority to co-design the city vision with multiple actors (politicians, public managers, consultants, other external stakeholders). The setting for this research is provided municipality in Sweden our theoretical perspective decentred theory governance. A multi-actor, longitudinal qualitative analysis has been carried out triangulating interviews key stakeholders, non-participant observations,...

Abstract Kristianstad is today in the process of implementing its third place brand less than 20 years. The purpose this case study to describe Kristianstad’s branding journey with a special focus on stakeholders and their involvement engagement—a both rebranding participatory branding. describes three distinct initiatives, initiators, engagement implementation. It based collaboration municipality descriptive approach was employed. Empirical materials were collected through interviews active...


 The increased global connectivity and mobility of both humans capital has created competition between municipalities in attracting the resources needed to achieve their developmental goals. A call for papers focusing on reputation brand management Scandinavian been announced. Today, it is absolutely necessary be an attractive place municipality, can a tool achieving communicating this. For branding effective, critical have good understanding context, this conceptual paper explores...

Purpose – The purpose of this paper is to explore the role municipality in place marketing context and describe how municipalities work on making their good live in. study rests abductive reasoning whereby service-based logic forms offers a theoretical framework for approach phenomena. Design/methodology/approach A qualitative form 20 semi-structured interviews with leading elected officials civil servants used let us understand two typical southern Sweden residents Content analysis analyze...

Introduction Many situations in health and social care require collaboration to ensure seamless good with the person focus. However, can be a difficult confusing process. Hence, organizations often support it by developing implementing models for collaboration.

Title: Pippi and Utopia. A Cover Illustration in the Wake of West German Student RevolutionThe cover collection Longstocking stories Langstrumpf (1967) shows a girl standing upside down. The image was drafted by renowned illustrator Rolf Rettich. This exclusive edition, featuring an additional 200 illustrations Rettich inside book, released connection with Astrid Lindgren's 60th birthday. edition positioned Lindgren as author ambitious children's literature established Oetinger’s successful...

PurposeThe presence of multiple and diverse stakeholders is a common feature public sector governance. This study focused on the process stakeholder participation, aiming to define stakeholders’ expectations regional spatial plan then uncover paradoxes in these expectations. Sensemaking sensegiving were used as theoretical lens explore reasons for paradoxical Design/methodology/approachA Swedish case was qualitatively initial stage participation regarding strategic planning. The main...

What can we learn from fiction? In this article, I discuss question an ethnographic point of view. With the two notions intertextuality and foreign as a starting point, show how idyllic view Sweden affects students, Hanna Åsa, studying Swedish language part their studies in Scandinavistics. The students are familiar with German culture well aware legends myths about which distributed via media. At same time, they shaping new images didactic interaction teachers. study indicates that...

Purpose The concept of “participation” has become a buzzword in contemporary public governance models. However, despite the broad and significant interest, defining participation remains debated topic. aim current study was to explore how participants perceived interpreted meaning scope participation. Design/methodology/approach This is part four-year (2019–2022) longitudinal research project investigating stakeholder context developing establishing strategic regional plan Region Skåne...