Nurul Farhana Nasir

ORCID: 0000-0001-7002-1892
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About
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Research Areas
  • Islamic Finance and Banking Studies
  • Tea Polyphenols and Effects
  • Education and Islamic Studies
  • Halal products and consumer behavior
  • Organizational and Employee Performance
  • Microbial Metabolism and Applications
  • Financial Literacy and Behavior
  • Nutritional Studies and Diet
  • Ginkgo biloba and Cashew Applications
  • Impact of AI and Big Data on Business and Society
  • Banking, Crisis Management, COVID-19 Impact
  • Insurance and Financial Risk Management
  • Organizational Leadership and Management Strategies
  • Heavy Metals in Plants
  • Tryptophan and brain disorders
  • Taxation and Compliance Studies
  • Technology-Enhanced Education Studies
  • Business and Economic Development
  • Digital Media and Visual Art
  • Banking stability, regulation, efficiency
  • Color perception and design
  • Educational Games and Gamification
  • Ginseng Biological Effects and Applications
  • Virtual Reality Applications and Impacts

Universiti of Malaysia Sabah
2022-2025

Tunku Abdul Rahman University of Management and Technology
2022-2024

Universiti Teknologi MARA
2020-2022

University College of Islam Melaka
2021

Kombucha is sweetened black tea fermented with symbiotic culture of bacteria and yeasts (SCOBY) has been widely consumed for its purported health benefits. The microbial consortium in kombucha dominated by such as Brettanomyces sp. Zygosaccharomyces sp., well acetic acid (AAB), Komagataeibacter Acetobacter However, the source SCOBY substrates used may affect diversity biochemical, flavour kombucha. Identifying population important use undefined starter cultures lead to variable metabolite...

10.35118/apjmbb.2025.033.1.01 article EN Asia-Pacific Journal of Molecular Biology and Biotechnology 2025-01-31

Purpose: This paper addresses the importance of planning for unanticipated risks which may lead to losses in peoples' lives and this study, Muslim consumers when they are not managing well.The need purchase unsought products like life insurance/Takaful dictates relevance financial literacy affecting perceived behavioural control that influence intention.Design/methodology/approach: study uses Structural Equation Modelling as means assessing proposed framework.Using Decomposed Theory Planned...

10.6007/ijarems/v10-i1/8927 article EN International Journal of Academic Research in Economics and Management Sciences 2020-03-21

This research aimed to determine and analyze the microbial population in kombucha pellicles derived from Sabah black tea, specifically focusing on bacteria yeast, gain insights into their abundance, diversity, potential as prebiotic probiotic supplements. Despite growing interest Malaysia, specific composition of pellicle locally sourced teas remains underexplored. Understanding this could reveal its a sustainable source health-promoting microbes. It is hypothesized that tea harbours...

10.35118/apjmbb.2024.032.3.24 article EN Asia-Pacific Journal of Molecular Biology and Biotechnology 2024-09-28

The integration of artificial intelligence (AI) is driving significant transformations within the design industry. As AI technologies advance, they are increasingly being incorporated at various stages process, from conceptualization to final product delivery. This incorporation holds potential revolutionize industry by enhancing efficiency, quality, and client satisfaction, while simultaneously preserving human innovation. influence evident in its ability streamline processes optimize...

10.47772/ijriss.2024.803331s article EN International Journal of Research and Innovation in Social Science 2024-01-01

Occupational safety and health are especially important in the new normal era due to pandemic threat which may have implications for individuals organizations. Moreover, accidents injuries workplace can cost organizations financially non-financially. Although has been widely investigated, less consideration is given small medium enterprises. Regrettably, majority of come from SMEs. Furthermore, cause a lot problems SMEs such as loss production time compensation cost. In Malaysia, incidence...

10.35631/ijemp.726018 article EN International Journal of Entrepreneurship and Management Practices 2024-09-26

This conceptual paper addresses the relevance of marketing mix elements in context Islamic business framework. Using product, price, place distribution, promotion and people as bases discussion, this article relates implications riba(interest), gharar(excessive uncertainty), maisir (gambling) business. Additionally, issues halaland haramare given credence addressing implementations elements. Al-Quran Sunnah sources reference, expected actions marketers establishing executing their strategies.

10.24191/jeeir.v8i3.9952 article EN cc-by-nc Journal of Emerging Economies and Islamic Research 2020-09-30

Building trust throughout an organisation is not easy task. Generally, it takes a longer time to build and culture in organisation. As the nature of market atmosphere grows more competitive, role organisational has developed meaningfully recently. In context this concern, study seeks discuss concept why important. Apart from that, article discusses effects how cultivate organisations.

10.6007/ijarbss/v12-i12/15830 article EN International Journal of Academic Research in Business and Social Sciences 2022-12-14

This conceptual paper examines bancassurance from the perspectives of banks, insurers, and customers. In general, refers to collaboration between banks insurers distribute insurance products bank Malaysia, significantly contributes growth Malaysia market. As nature banking atmosphere grows more competitive, role develops meaningfully in this industry. context concern, study seeks discuss concept its benefits sector, industry, would be useful companies institutions formulate strategies for...

10.6007/ijarbss/v11-i5/10012 article EN International Journal of Academic Research in Business and Social Sciences 2021-05-24

This abstract provides an overview of graphic design branding, which involves the creation a visual identity for brand through use elements such as logos, typography, colors, and images. Effective branding helps brands to stand out in crowded market, establish emotional connection with customers, increase recognition loyalty over time. The process research, brainstorming, sketching, refining, finalizing design, collaboration clients ensure accurate representation. Several theories have...

10.6007/ijarbss/v13-i11/19428 article EN International Journal of Academic Research in Business and Social Sciences 2023-11-10
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