A5079098140- Media, Gender, and Advertising
- Nostalgia and Consumer Behavior
- Customer Service Quality and Loyalty
- Sports, Gender, and Society
- Digital Marketing and Social Media
- Technology Adoption and User Behaviour
- Cinema and Media Studies
- Media Influence and Health
- Communication in Education and Healthcare
- Consumer Behavior in Brand Consumption and Identification
- Gender, Feminism, and Media
SUNY Brockport
2019-2023
University of Florida
2016
Purpose The purpose of this paper is to examine the effects nostalgic marketing on consumer decisions, including relation nostalgia perceived self-continuity, brand attitude (BA), and purchase intent (PI). Design/methodology/approach study uses an experimental design that compares individuals’ responses past-focussed (nostalgic) vs present-focussed (non-nostalgic) advertising across a range three product types. Analyses include structural equation modeling (SEM) investigate direct mediated...
The aim of this paper was to investigate specific mechanisms how sport fans' perceived corporate social responsibility (CSR) teams could enhance their sense pride, team identification, and regional attachment. mediating effect gender also examined. A theoretical research model investigated via multi-group structural equation modeling (SEM) using 317 survey responses. results indicate that pride is an important mediator the relationship between CSR identification found predictor Additionally,...
Abstract: The aim of this study was to examine the effect self-continuity messages on fans’ pride and word-of-mouth recommendations (WOM), whether regarding sport team performance corporate social responsibility (CSR) can enhance messages. results indicated that pride, WOM accordingly, evoking CSR could WOM. Additionally, also impact when fans heard their favorite team’s is poor. Theoretical practical implications are discussed..
The primary purpose of the current study was to develop a theoretical model regarding nostalgia, self-continuity, pride, and intention visit sport team's hometown examine moderating effect length time as fan. involved showing short nostalgic video clip investigated relationships using structural equation modeling (SEM) multigroup SEM. results suggest that self-continuity is an important indicator relationship between nostalgia pride enhances hometown. also showed for new fans but not long-term fans.
This study aimed to examine the relationship between nostalgia, self-esteem, empowerment, pride, and intention visit city of a sport team, as well explore moderating role length time fan in this relationship. Participants viewed short nostalgic video clip featuring their favorite team then completed follow-up survey. The discovered that self-esteem empowerment were crucial factors nostalgia which subsequently increased teams. Moreover, showed only long-time fans experienced derived from...
Leading media brands present sexualized content of female athletes in order to increase their sales. Sports decision-makers believe that sexual can make money and meet the expectations consumers. The main objective current study was examine consumer concerns athletes. authors utilized critical feminist theory successfully navigated how athletics discuss images. We conducted in-depth photographic interviews with sixteen student-athletes using images sports celebrities from ESPN Body Issue...