We propose an extension of the Hollenbeck, Beersma, and Schouten team context model to include a fourth dimension: virtuality—the distance between members. Based on analysis 29 unique approaches conceptualizing virtuality critical comparison these with Hollenbeck et al. framework, we recommend that be measured, along skill differentiation, authority temporal stability when conducting research. conclude addition this redefined construct, virtuality, is warranted based following: (a) its...

Background: The Theory of Planned Behavior (TPB) and the Health Belief Model (HBM) were used to examine opinion behaviors older adults regarding Coronavirus Disease 2019 (COVID-19), social distancing practices, stay-at-home orders, hypothetical public policy messaging strategies. Method: A convenience sample ( N = 242) 60 in state Maryland took part an online survey. Respondents filled out questions demographic information, political affiliation, current behaviors, TPB HBM constructs our...

Background: The purpose of this study was to examine the impact antecedent variables on older adults’ intention get a CORONAVIRUS DISEASE-2019 vaccine. Older adults are at higher risk severe illness from disease and face an increasingly ageist general population who misrepresent pandemic as adult problem. We use Theory Planned Behavior framework vaccine behavior intention. Method: A convenience sample ( n = 583) aged 60 in United States participated online survey using vignettes....

Abstract This paper examines whether older adult volunteers share similar or diverse motives for volunteering. Previous research has often treated senior citizen as a homogenous group that is significantly different from other cohorts. argues the segment far homogeneous in its for, and behaviour towards, volunteering, which may have significant impact on effectiveness of recruitment promotional campaigns. An exploratory study was conducted and, expected, interviewees identified variety...

The preferences of drivers and their willingness to pay (WTP) for connected vehicle (CV) technologies were estimated with the use adaptive choice-based conjoint (ACBC) analysis, newest such method available. More than 500 usable surveys collected through an online survey. Respondents asked choose from variously priced CV technology bundles (e.g., collision prevention, roadway information system). study found that acceptance level was high, given absolute majority survey respondents had...

Although there is an abundance of literature on cross-cultural comparisons advertising appeals, very little known about how consumers from different cultures process visual images in print advertisements. This article addresses the issue by examining contextual communication styles influence audience's ability to interpret meaning pictorial The results a quasi-experimental study conducted using subjects Philippines and United States support proposition that high-context systems are more apt...

The purpose of this paper is to explore the effectiveness using standardized visual images in global print advertising campaigns. In particular, it examines how depicting social (in)activity are interpreted among students from USA, Spain, and Philippines. Hall's contextual typology Brewer's identity theory used conceptually explain variations consumers’ implicature development. results quasi‐experimental study suggest that high‐context audiences more inclined than low‐context over‐read into...

Historically, cross-cultural researchers have used content analysis as their primary method for comparing ads. Recently, however, has been criticised being a purely descriptive that provides the researcher with little if any insight regarding advertising effectiveness. To address this methodological limitation, we argue should incorporate consumer interpretation into studies. More specifically, explicate variation of is predicated on under study and test it against traditional analytic...

Abstract The Hispanic market in the USA is a rapidly growing demographic segment that receives considerable attention from marketers. In addition, there amount of literature on consumer's attitude towards advertising. Prior research has focused audience's preference for English language versus Spanish advertisements and provided normative guidelines advertisers. This paper analyses content magazine dual (English–Spanish) order to determine whether they adhere these guidelines. findings...

Today’s consumers are becoming increasingly exposed to foreign markets through travel or via the Internet. They facing new challenges in these less familiar shopping environments. One such challenge is comparison of prices a currency. This issue addressed by examining how from different countries evaluate price discounts. Hypotheses developed regarding impact currency denomination familiarity on consumers’ attitudinal response changes prices. The results an experimental study conducted Italy...

SUMMARY The launch of the euro has caused significant consternation among consumers in twelve participating countries. transition been particularly difficult for from countries with traditionally high-denomination currencies such as Italy and Spain, since they are less accustomed to lower numerical values prices euros (Labbé-Pinlon, 2003). This paper examines whether Italian have successfully adapted new currency by substituting their old internal price references a set that reflects...