A5080192808- Consumer Behavior in Brand Consumption and Identification
- Music Education and Analysis
- Digital Marketing and Social Media
- Diverse Musicological Studies
- Media Discourse and Social Analysis
- Educational Methods and Analysis
- Media, Gender, and Advertising
- Diverse Scientific Research in Ukraine
- Education Practices and Challenges
- Educational Leadership and Administration
- Diverse Aspects of Tourism Research
Akdeniz University
2022-2024
Brand equity and destination branding subjects are among the most important issues in field of marketing that have concerned business managers management organizations operating tourism sector. Particularly recent periods, as a result growing competition, there has been significant increase studies on destination. The main objective this research is to determine effect brand value travel intention examine moderator role cross-cultural differences effect. Another primary ascertain intention....
This study has analysed the visuals of website "goturkiye.com", which contains information about travelling to Türkiye through ten destinations attracting most tourists within country. The data source used in includes images visited on "goturkiye.com". In research, relevant were content analysis, a qualitative research method. demonstrates that with visitors "goturkiye.com" are not constrictedly positioned. highlight these as strong geographical and historical-cultural sites. Content-wise,...
The almost infinity of the growth potential tourism sector, increasing number visitors despite all global variables and negativities, economy created by sector encourage emergence new destinations.However, this situation brings with it intense competition.Destinations, on other hand, actively use many elements, especially social media platforms tools, in process to provide competitive advantage.Considering that physical marketing distribution were preferred more past, today has turned into...