Марія Наумова

ORCID: 0000-0002-3670-0231
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About
Contact & Profiles
Research Areas
  • Business and Economic Development
  • Economic and Business Development Strategies
  • Economic Issues in Ukraine
  • Corporate Identity and Reputation
  • Entrepreneurship Studies and Influences
  • Labor Market and Education
  • Diverse Scientific Research in Ukraine
  • Consumer Behavior in Brand Consumption and Identification
  • Scientific Research and Philosophical Inquiry
  • Banking, Crisis Management, COVID-19 Impact
  • Corporate Governance and Financial Management
  • Public Relations and Crisis Communication
  • Corporate Social Responsibility Reporting
  • Russia and Soviet political economy
  • Bacteriophages and microbial interactions
  • Diverse Aspects of Tourism Research
  • Complex Systems and Time Series Analysis
  • Immune Cell Function and Interaction
  • Global Healthcare and Medical Tourism
  • Human Resources and Workforce
  • Housing Market and Economics
  • State Capitalism and Financial Governance
  • Consumer Retail Behavior Studies
  • Economic Theory and Institutions
  • Higher Education Governance and Development

Taras Shevchenko National University of Kyiv
2019-2024

KROK University
2019-2024

Okinawa Institute of Science and Technology Graduate University
2024

Weizmann Institute of Science
2023

Lviv National Musical Academy named after Mykola Lysenko
2019

Cybernet Systems Corporation (Canada)
2019

Centre de Recherche en Économie et Statistique
2019

The article examines the transformations in Ukraine’s international trade of tobacco products between 2010 and 2023. authors focused on dynamics, structural shifts, resilience industry amid geopolitical economic disruptions. war Ukraine has adversely affected all aspects development, causing radical changes trade. Since 2014, gradually reduced its dependence Russian Federation by expanding export markets restructuring framework. Despite maintaining a negative balance over past 14 years,...

10.31732/2663-2209-2025-77-129-136 article EN Scientific notes of the UniversityKROK 2025-03-30

A company's expansion into new markets requires a nuanced understanding of how cross-cultural perceptions affect business's reputation internationally. The study aims to analyze stakeholders perceive the business depending on cultural context at international level. research methods include analysis and synthesis, comparative analysis, systematization while applying Hofstede's national dimensions model. article explored factors such as individualism-collectivism, power distance, uncertainty...

10.32782/dees.16-7 article EN Цифрова економіка та економічна безпека 2025-01-27

A comprehensive study of the consumers’ needs and demands, patterns their social cultural behavior are essential to success modern luxury companies in market activity. The purpose research is possible differences similarities perception motivation purchase these goods by consumers different parts world selection acceptable marketing tools. built on results analysis values some countries using country comparison tool developed Hofstede scientific articles countries. methodology approach –...

10.21511/im.15(4).2019.01 article EN cc-by Innovative Marketing 2019-11-12

Symbiomonas scintillans Guillou et Chrétiennot-Dinet, 1999 is a tiny (1.4 μm) heterotrophic microbial eukaryote. The genus was named based on the presence of endosymbiotic bacteria in its endoplasmic reticulum, however, like most such endosymbionts neither identity nor functional association with host were known. We generated both amplification-free shotgun metagenomics and whole genome amplification sequencing data from S . strains RCC257 RCC24, but unable to detect any sequences known...

10.1371/journal.pgen.1011218 article EN cc-by PLoS Genetics 2024-04-01

У статті розглядаються особливості ціноутворення на ринку нерухомості в Україні, якому притаманний високий рівень невизначеності. Метою є дослідження проблем та наслідків умовах невизначеності Україні. Поставлена мета була досягнута за допомогою методів індукції, дедукції, узагальнення методу системного аналізу. досліджено фактори, що впливають квартири, такі як взаємодія між попитом пропозицією, психологічні процентні ставки, іпотечні ставки зовнішні події, пандемія війна. Наприклад,...

10.31732/2663-2209-2024-73-75-82 article UK Scientific notes of the UniversityKROK 2024-03-30

Aim. The purpose of the article is to propose guidelines for government policy stimulate social entrepreneurship development in Ukraine based on analyzed international experience. Methodology research. set was achieved using methods induction, deduction and generalization, method system analysis. Findings. As a result assessing foreign experience stimulating entrepreneurship, it found that support countries plays big role. An analysis successful practices enterprises world recent years...

10.37734/2409-6873-2022-2-12 article EN Scientific Bulletin of PUET Economic Sciences 2022-01-01

Abstract Cancer associated fibroblasts (CAFs) are among the most abundant components of breast tumor microenvironment (TME) and major contributors to immune modulation. CAFs well-known regulate activity diverse types cells including T cells, macrophages dendritic however little is known about their interaction with Natural killer (NK) which constitute an important arm anti-tumor immunity. Here we find, using mouse models cancer ex-vivo co-cultures, that inhibit NK cell cytotoxicity towards...

10.1101/2023.11.23.568355 preprint EN cc-by-nc-nd bioRxiv (Cold Spring Harbor Laboratory) 2023-11-23

The article analyzes the factors effecting tourism industry development in world. It was noted that steady growth of for past 10 years to Covid-19 pandemic is due many factors, among which an important place given number consumers services with middle-class incomes, weakening visa facilitation countries world, transport infrastructure development, and social networks. purpose study effect climate change on tourism, find out directions adapting these challenges. Closure international borders...

10.31732/2663-2209-2022-68-20-27 article EN Scientific notes of the UniversityKROK 2022-12-30

Abstract The gender inequality is the hot topic for most countries in world. However, sometimes talks about risks and threats are more dramatic than reality is. paper aims to test gap selected states consider hypothesis that matters entrepreneurial activity. methodology of regression statistical analyses proposed access main trace dynamics indexes ranks. preliminary results show affects level activity; besides government support programs socio-cultural factors have a significant impact as...

10.2478/sbe-2020-0059 article EN cc-by-nc-nd Studies in Business and Economics 2020-12-01

Annotation. Aim. The purpose of the article is to analyze formation consumer behavior in global dimension and identify development trends. Methodology research. set was achieved using methods induction, deduction, generalization, system analysis method. Findings. analyzes elements marketing strategies context consumption globalization. Theoretical studies have shown that include variety, novelty, availability goods. convergence effect globalization has allowed companies implement...

10.37734/2409-6873-2023-1-10 article EN Scientific Bulletin of PUET Economic Sciences 2023-01-01

The article examines how the fashion industry has been exploiting marketing tactics that encourage overconsumption and generate a mass consciousness among consumers, where person's social status is determined by clothes accessories they use. However, these have contributed significantly to global environmental pollution socio-economic issues. driven profit-first interests rely on cheap materials, accelerated aging of products, aggressive advertising, an offshoring strategy provides labor low...

10.36690/2674-5208-2024-1-16 article EN ECONOMICS FINANCE AND MANAGEMENT REVIEW 2024-03-30

The article offers a theoretical analysis of the influence reputation on company's economic stability and practical insights for businesses in monitoring evaluating to uphold security. For company`s reputation, authors recommend applying dimensions (drivers) formulated by RepTrak Company. underscores pivotal role resilient, positive attracting skilled employees, strengthening brand marketing efforts, fostering long-term customer loyalty. It also highlights dire consequences damaged which can...

10.32782/2524-0072/2024-62-150 article EN cc-by Економіка та суспільство 2024-04-29

The article studies different models of processing charges (APC) as a financial mechanism open access scientific journals. Open journals contribute to the broader dissemination knowledge, increase visibility researchers' papers, and accelerate exchange information. traditional subscription model creates certain barriers information, growing trend towards offers an alternative, allowing research be accessible everyone. However, business also requires authors pay for publication, that can...

10.32987/2617-8532-2024-5-76-90 article EN Educational Analytics of Ukraine 2024-01-01

The article provides a theoretical analysis of how to restore company's business reputation. It explores the various factors that can lead reputation crisis and categorizes different types situations. Utilizing typology created by W. T. Coombs (2007), this outlines characteristics three primary strategies one secondary strategy for restoring discusses their practical applications. authors offer recommendations developing effective restoration, emphasizing importance ensuring economic...

10.32782/2524-0072/2024-70-83 article EN cc-by Економіка та суспільство 2024-12-30

У статті проаналізовано світовий досвід використання заходів та інструментів державної підтримки соціального підприємництва для виявлення сучасних тенденцій їх розвитку. Теоретичні дослідження продемонстрували, що одним із популярних державних напрямів є різноманітні фінансові програми. Цей напрям пов'язаний такими видами як пряме фінансування (позики, субсидії), цільові дотації на й розробки щодо механізмів реалізації соціальної ідеї, створення фондів впровадження соціальних інновацій,...

10.32702/2306-6814.2022.24.36 article UK Investytsiyi praktyka ta dosvid 2022-12-22

10.17721/1728-2667.2016/185-8/2 article EN cc-by-nc-sa Bulletin of Taras Shevchenko National University of Kyiv Economics 2016-01-01

Анотація.У статті запропоновано комплексний підхід до реалізації пріоритетних завдань і напрямів активізації соціального підприємництва (далі -СП) в Україні з використанням розробленого механізму, особливостями якого є: системне поєднання його нормативно-правового, фінансово-економічного, науково-кадрового, організаційного й інформаційного забезпечення; обґрунтування концептуальних основ формування такого механізму -його мети, та принципів побудови; виділення основних функціонування, зокрема...

10.32841/2413-2675/2019-40-18 article UK International Humanitarian University Herald Economics and Management 2019-01-01
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