This article examines the nature of strategic communication, which is defined as purposeful use communication by an organization to fulfill its mission. Six relevant disciplines are involved in development, implementation, and assessment communications organizations: management, marketing, public relations, technical political information/social marketing campaigns. The term examined, key aspects identified. based, part, on a panel discussion involving journal's editors international...

Scholars of public relations have identified four typical models practice in countries with Anglo cultures—press agentry, information, two-way asymmetrical, and symmetrical. Press agentry information form a continuum craft relations. The make up professional Research shows that departments contribute most to organizational effectiveness when they on the emphasize symmetrical model more than asymmetrical. However, conditions foster may not exist around organizations other cultures. In...

Abstract The concept of organizational culture entered the fields studies, management and communication nearly I5 years ago, but public relations theorists seldom have used it to explain why organizations practice as they do or effect activities on culture. This article reviews literature It addresses questions whether can be measured with quantitative scales. must observed qualitatively, managed. We reason that quantitatively, we developed 48 questionnaire items based cultural concepts in...

Abstract This study used 4 generic principles of public relations based on the Excellence Theory to analyze extent which strategic management was practiced in Singapore and whether is part senior types organizations: consulting firms, corporations, government agencies, nonprofit organizations. Data were collected from 127 professionals using a survey questionnaire study. In addition, 22 in-depth interviews conducted organizational publications analyzed. The data revealed that studied are...

Public relations (PR) education has not kept pace with the rapid globalisation that occurred since 1992. The existing PR body of knowledge, and curricula around world, have a US bias. In order to prepare students in various parts world become effective multicultural professionals it is essential for experiences perspectives from other continents be integrated into education. complexities societal factors such as culture, political systems media make Asia challenging place conduct strategic...

Abstract In an ever-globalizing world, it behooves one to ask whether, and if so what extent, the theoretical constructs developed primarily in Western democracies are applicable elsewhere. This study used Situational theory of publics assess communication behaviors a sample Singaporeans vis-à-vis level customer service retail sector. The surveyed 242 customers conducted 3 focus groups consumers. Results revealed that situational was quite useful identifying consumer Singapore. A majority...

As a profession, public relations has become global enterprise. Public education is only now beginning to catch up with the nature of profession. It quite widely acknowledged that as far concerned, USA leader in number universities offer courses well breadth and depth curriculum. In its October 1999 report on status USA, Commission Relations Education constituted by Society America (PRSA), called for curricula prepared students be effective communicators “age interdependence”. This paper...

Singapore was one of the early adopters e-government initiatives in keeping with its status as few developed Asian countries and has continued to be at forefront developing structures. While crediting city-state for speed development, observers have critiqued that republic limits pluralism, which directly affects e-governance initiatives. This article draws on two recent government initiatives, notions corporatism communitarianism concept symmetry asymmetry communication present structures...