Journal Article Problem Solving and Communicative Action: A Situational Theory of Get access Jeong-Nam Kim, Kim 1Department Communication, Purdue University, West Lafayette, IN 47907-2098, USA Search for other works by this author on: Oxford Academic Google Scholar James E. Grunig 2Department University Maryland, College Park, MD 20742-7635, Volume 61, Issue 1, February 2011, Pages 120–149, https://doi.org/10.1111/j.1460-2466.2010.01529.x Published: 01 2011

This article traces the origins and continuing development of a research tradition that conceptualizes public relations as strategic management function rather than messaging, publicity, media function. The began serendipitously with situational theory publics in late 1960s, followed by application organization to relations, symmetrical model evaluation communication programs. Excellence study, which 1985, brought these middle-level theories together produced general theory, theoretical...

Abstract Public relations must achieve professional status before its social role will be broadly accepted as valuable to society and organizational clients accept readily the advice of public counselors. Professions are based on core values a body knowledge that provides expertise how implement those values. Professionalism empowers managers negotiate with change behavior-helping organizations rise above "wrangle in marketplace" consider interests publics well their own interests. The value...

Scholars of public relations have identified four typical models practice in countries with Anglo cultures—press agentry, information, two-way asymmetrical, and symmetrical. Press agentry information form a continuum craft relations. The make up professional Research shows that departments contribute most to organizational effectiveness when they on the emphasize symmetrical model more than asymmetrical. However, conditions foster may not exist around organizations other cultures. In...

This article proposes a new concept about communication behaviors related to problem solving. Communicative action is epiphenomenal solving: As solvers, members of public use as an instrument cope with their problematic life situations. A good theoretical description the communicative features solving, therefore, critical understanding social phenomena development and behavior publics. In existing literature, however, are conceptualized mostly acts information acquisition little regard other...

The purpose of this study is to decompose common reputation measurement systems into behavioural organisation–public relationship outcomes, cognitive representations an organisation in the minds publics and evaluations organisational performance. In proposed model, propensity for active communication behaviour familiarity are suggested as correlated precursors outcomes (eg trust, satisfaction, commitment control mutuality) hypothesised have a direct effect on performance well indirect via...

A situational theory is used to explain the communication behavior and attitudes of publics that arise from issues corporate social responsibility. Results show various believe corp...

Our basic premise is that organizations are best served by the inherent diversity of perspectives provided separate public relations and marketing functions. Theory developed in IABC Excellence Project shows makes an organization more effective when it identifies strategic constituencies environment then develops communication programmes to build long-term, trusting relationships with them. Participation management provides integrating link for enhancing organizational effectiveness. To...