The study identified the relationships between technology acceptance and purchase intentions on movie mobile advertising among youth Twitter users in Malaysia. Technology Acceptance Model was used to predict of computer-based based use usefulness group age various fields. objective this is investigate relationship (use usefulness) towards Malaysia intention. Data collected from 400 using snowball sampling analyzed with statistical analysis (SPSS) descriptive correlation analysis. findings...

As emotional communication gains prominence in digital news production, scholars have increasingly re-examined its relationship with objectivity. This study investigates how technology transforms mechanisms, particularly focusing on their narrative and mobilization strategies. Through case analysis sentiment of 295 award-winning works from the China News Award, research identifies key mechanisms: voice narratives positive rhetoric that cultivate specific atmospheres, alongside empathy,...

This study aims to review and analyse key factors influencing the growth of Malaysia’s halal industry by looking at research from 2019 2023 using Scopus data. The goal is better understand shaping development in Malaysia. uses a Systematic Literature Review (SLR) bibliometric analysis (BA) carefully current research. It follows PRISMA Protocol, which involves steps like identifying, screening, evaluating relevant studies. findings highlight that (1) sustainability has been major focus over...

This theoretical paper discovers the enhancement of youth political participation through social media platforms, with a specific focus on Social Exchange Theory (SET). The study emphasizes how citizens leverage to strengthen their engagement, while SET underscores significance relational networks in fostering collective action and trust among youth. Though, practical application differs across diverse contexts, influenced by factors such as culture societal structures, this investigates...

Marketing literature has recognized Corporate Identity Management (CIM) in higher education sector as an important area of research. Moreover, current research trend within the continuum CIM indicated some ambiguities surrounding corporate identity education. In fact, there is paucity empirical studies on from a perspective. Consequently, objective this study to examine relationships between university’s and employee brand support well its relevant causal mechanisms Malaysia. The employed...

This study aims to: (a) describe the internationalization strategy of SMEs in export-oriented creative industry Kendang Djembe, Blitar, (b) identify strengths, weaknesses, opportunities and threaths process industries SMEs, especially Djembe East Java. Indonesia. The approach used this is a SWOT analysis with an internal-external matrix (IFAS & EFAS) to 4 which are 10 key informants exportir Blitar. results show that Creative Industry Blitar have good strengths improving their...

YouTube has leveraged their native sharing properties and making all content digitally available to everyone under the Creative Commons license (ford.digitalsnippets.com, 2010). Thousands of movies have been uploaded for free viewings affected broadcasting cinema industry greatly (Brody, 2012). This paper is share sets predicted elements in said be responsible gratifying its multi-purposes viewers instill continuance intentions use UGC movie watching among Malaysians Klang Valley. was done...

Purpose: The purpose of this research is to explore the role integrated work-based learning in preparing students meet challenges Industry 4.0 work environment. It aims investigate how incorporating elements into educational curriculum can enhance students' readiness for dynamic and technology-driven landscape 4.0. Theoretical framework: This study grounded theoretical framework constructivism experiential learning. Constructivism emphasizes active development meaningful understanding...

A survey has been conducted to audit the corporate image of selected GLCs in Malaysia using identity elements, where data were collected from a sample middle managers. Correlation analysis was used analyze data. Results indicated that all studied elements components (corporate behavior, communication, design, culture, strategy, and personality) have significant contribution towards image. Thus, managers carefully strategize these their internal branding initiatives come out with excellent

Abstract In Malaysia, the utilization of renewable energy (RE) as in “five fuel diversification policy” has been intensified since 2000 8 th Malaysian plan (2001-2005) an addition to supply from conventional sources. However, RE goal policy was achieved minimally and later continued 9 (2006-2010). At end 2010, The again minimally. Previous studies have carried out understand influence technological, economic, social political barriers development but not much on communication barriers....

The global Halal industry is one of the world’s fastest-growing consumer segments, as evidenced by substantial research and published papers. This paper aims to identify characterize factors that influence organizational performance in companies within industry. It also offers an overview influencing companies’ various sectors. A systematic Literature Review (SLR) Web Science, Scopus, Emerald, Science Direct databases guided PRISMA (Preferred Reporting Items for Systematic Meta- Analyses)...

Purpose: The aim of this study is to examine the impact Social Customer Relationship Management (Social CRM) practices on social CRM effectiveness and organizational performance at Immigration Department Malaysia. This research finding aims help organizations practice best activities improved service productivity for leader. Design/Method: A descriptive-analytical method (quantitative approach has been taken in study. survey was conducted with 230 practitioners immigration officers....

The development of technological knowledge SMEs is increasing, and the dynamics in global economy had a significant effect on SMEs. need to expand their market share international markets. This research examined effects brand awareness perceived quality internationalization process that were carried out 367 Madura. results indicated variable no significance value was more than 0.05, namely 0.079 > smaller tcount ttable, 1.760 < 1.966. Meanwhile, because obtained 0.000 greater 8.671...

The study identified the relationships between technology acceptance and purchase intentions on movie mobile advertising among Twitter users in Malaysia. Technology Acceptance Model was used to predict of computer-based based use usefulness. objective this is investigate relationship attitude (technology acceptance) towards branding Malaysia intention. Data randomly collected from 400 analyzed with statistical analysis (SPSS) using descriptive correlation analysis. findings paper advocate...

Corporate identity has played a vital role in the Halal industry to create strong foundation for its reputation long run. This paper used two modeling analyses different data. The first analysis aims predict relationship between Identity Management Internal Brand and Employee Support (consequence) mediated by CIM using partial-least squares-structural equation (PLS-SEM). A total of 206 employees from Malaysia's food SMEs took part survey. second identify topic proportions patterns approach...

International students in Malaysian universities face uncertainty and anxiety toward a multi-new culture, must-encountered cultural shock. This study investigated the relationship between superficial causes of AUM theory high-context culture. In this study, 388 international from different faculties were chosen through method called stratified random sampling, which sampled two public with largest number richest nationalities students. The researchers used self-administered questionnaire to...

This study aimed to analyze the relationship between entrepreneurial orientation performance with competence as mediation. quantitative was conducted at Rattan Handicraft MSMEs in Gresik Regency, East Java, Indonesia. The sampling technique used census/full a sample of 82 MSME employees. data analysis method uses Path through several stages, including linearity assumption, measurement model test (outer model), structural (inner and hypothesis testing. results this indicate an influence...

This research aims to formulate an international expansion strategy for Kirana Tour and Travel, a Small Medium Enterprise (SME) in the tourism industry Indonesia, utilizing SWOT Analysis approach. Travel is SME operating sector Indonesia. study employs qualitative approach with data collection through interviews business owners, direct observation, documentation. The results of analysis indicate that has significant potential expansion, but also faces several challenges need be addressed....

This study aims to analyze the influence of entrepreneurial orientation on business networking and Competitive Advantage its impact export-import performance Micro, Small, Medium Enterprises (MSMEs) in Arab Embong Village, Malang City. A survey method was employed collect data from MSMEs operating village. Hypothesis testing conducted using multiple regression analysis. The results show that has a significant formation networks. Furthermore, it found positive MSMEs. implications these...

This study investigates the influence of work capability, leadership style, and motivation on performance Micro, Small, Medium Enterprises (MSMEs) in context internationalization. The method analysis used is path to test relationships between variables. research sample 135 respondents was chosen consist employees working industry breeding worms, rats, animals for medical purposes Indonesia. Data were collected through questionnaires distributed respondents. results indicate a significant...

Berkembangnya usaha kripik buah yang mampu memenuhi permintaan dipasar domestik, Kayavit berusaha untuk bisa mengekspor hasil produksinya. Penelitian ini bertujuan mengetahui bagaimana strategi digunakan oleh menembus pasar global?dan tantangan dihadapi dalam penerapan efektif UMKM Go International? Metode penelitian adalah kualitatif, dengan studi kasus sebagai pendekatan, tehnik wawancara melibatkan informan utama pemilik dan pendukung pekerja KotaMalang. Teknik pengumpulan data...

The changing hierarchical relationship between mass media consumers and content producers in the information age has given rise to extensive research on personal news curation. This study presents a systematic overview of previous studies social users' curation practices. In practices media, gaps themes, theories, variables, conceptual frameworks are be found filled by means this review literature. goal is provide causal framework that illustrates connections various items.Twenty papers were...