Abstract This study examines the pivotal role of ambidextrous innovation in strategy–performance thesis export ventures high-technology international new venture (INV) firms. To date, literature on INVs has failed to consider strategy interplay approaching markets overseas. Building resource-based view firm, authors empirically examine relationships among competitive strategy, ambidexterity, positional advantage, and performance. In context Mexican INVs, find that ambidexterity codetermines...

Scant studies have examined the chain of positive effects idiosyncratic deals (i-deals) in organizational behavior. This study contributes to i-deals literature by inquiring their impact on small business managers (SBMs) attempting enhance firms' performance. Building psychological capital framework, this novel develops a model relationships among i-deals, job satisfaction and By using dyadic sample SBMs objective revenue performance from an emerging country (Ecuador), provides unique...

Abstract Natural‐hyped products are receiving greater attention from and acceptance by consumers worldwide. Environmental factors that foster the demand for natural‐hyped products, specifically hemp‐based include deregulation of cannabis industry consumer desire natural foods. Adding to this, strategic use stimulant type cues (e.g., a leaf) included in product logos, ads, packaging, seems create hype associations when evaluating products. In this context, study presents empirical evidence...

Abstract Using parodies to mock politicians' personal flaws is a prevalent practice and represents an important threat their brand image reputation. However, the ability of based on attacks create positive social media engagement from parodist's point view still unexplored. This study contributes attribution–emotion–action theory by exposing unintended effects engagement. We began with content analysis 331 political figures posted YouTube 2012 2019. Then, using both machine‐learning‐based...

Abstract This study endeavors to enhance political marketing literature about the impact of lobbying on firm performance. Our sample is composed 140 U.S. firms and spans years 2007–2014 encompass 2007–2009 recession subsequent recovery period. findings indicate that expenses positively contribute Also, government contracts in both ways, dollar amount number contracts, act as mediators between In addition, organizational slack moderates relationship contracts. The managerial implications...

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Contemporary companies focus on marketing because of its importance and commercial advantages. Nevertheless, this also means they should face significant challenges other organizations in field. Firms require organizational structural factors to identify customer needs, consumer engagement, market sensing. This is achieved through product exploration exploitation, which increases the stock supply SMEs for new existing customers along with their profits. The adoption electronic commerce has...