Abstract In this article, we illustrate how Exarcheia, an Athenian neighbourhood that is renowned for its capacity revolt and anti-capitalist ethos, provides a rich site utopian praxis, particularly in relation to range of green ethical marketplace behaviours. Arguing space place are essential questions ethics, ecology, politics, explore Exarcheia as heterotopian fosters critique experimentation, generating new ways thinking doing green/ethical Drawing on data from two-year ethnography, our...

We explore the slow disappearance of postmodern critique that challenged mainstream marketing and emphasised importance locating phenomena in their wider social, political historic contexts to expose embedded power relationships ideologies. After an initial overview how postmodernism impacted on theorising consumer research, we highlight it reached saturation point, with many its ideas accepted into marketing. Following this claimed demise critique, review proliferation post-postmodern...

This article offers an analysis of marketing as ideological set practices that makes cultural interventions designed to infuse social relations with biopolitical injunctions. We examine a contemporary site heightened attention within marketing: the rise online communities and attendant profession media managers. argue marketers disavow core problem; namely, object at stake, customer community, barely exists. The community therefore functions ideologically. describe gymnastics necessary for...

Studies of materialism have increased in recent years, and most these studies examine various aspects including its individual or social consequences. However, understanding, possibly shaping, a society’s materialistic tendencies requires more complete study the relationship between institutional patterns acceptance by members. Consequently, current examines five antecedents to understand better how why it develops as mode consumption within society. More specifically, model relating set...

In this article, we draw on theories of biopolitical marketing to explore claims that personal data markets are contextualised by what Shoshana Zuboff calls “surveillance capitalism” and Jodi Dean “communicative capitalism”. Surveillance communicative capitalism characterised a logic accumulation based networked captures life enable complex incomprehensive processes extraction, commodification, control. Echoing recent theorisations (as) derivatives, Zuboff’s key claim about surveillance is...

Few recent topics in marketing have met such immediate popularity and critique as Vargo Lusch’s service-dominant logic (SDL). While many criticized SDL scholarship for a lack of cultural sophistication, coherence, relevance, it has nevertheless maintained expanded its own distinct stream ideas. Recently, Lusch proposed that could be extended into theory society. We criticize this notion by contrasting their views on commodity value with Marxist post-Marxist literatures, finding ill-equipped...

Steven Lukes' monograph Power: A Radical View (Lukes 1974) offers a critical analysis of pluralist and nondecision theories power, leading on to suggested `three-dimensional view' power. This view stresses exercises power that (a) do not entail observable conflicts, but rather latent conflicts; (b) are `function collective forces social arrangements' (p. 22). In particular, Lukes advances the self-confessedly problematic ideas such may (1) involve inaction; (2) be unconscious; (3) wielded by...

From the viewpoint of marketing theory and potential blurring distinction between production consumption in sphere arts, entertainment, culture, we explore lived tragedy mythology Chet Baker as an epiphenomenon market's thirst for self-destructing artists that has plagued jazz much past century. Historically grounding iconic artist inheritance from Romanticism, consider competing career orientations arising contradictory demands musicians to produce aesthetic experiences audience experts,...

This essay probes the critical dimensions of consumer‐culture theory (CCT) by investigating managerial tendencies toward integrating consumers from above or even imposing culture on high, rather than viewing consumer as something that arises themselves. Illustrations based use background music Muzak support concerns is degraded marketers a means social control. Attempts an organization such Pipedown to resist present impression futility in face hegemony. Hence we draw attention apparently...

Purpose For the purpose of reconsidering arts marketing methodologies, this paper seeks to contemplate axiomatic foundations alternative scholarship, ask what conversation between and they herald explore consequent conceptual issues. Design/methodology/approach The reviews evaluates literature. Findings develops presents four categories marketing: consumption art; as art marketing; interpreting art. Originality/value contributes paradigmatic methodological debates by exploring nascent field.

In an age where business literature is turning to artists for inspiration, we pause remember the Romantic ideal of alienated resisting commerciality. Through interviewing professional musicians, explore how artistic alienation remains relevant as part a complex balancing act between art and commerce reflect on implications notional field management.

Music is the water of life, whiskey passion, it uplifts us, releases marks our joy and sadness, to live for die for, caries spirit truth freedom, demands be ...

Purpose Collaboration is the norm in marketing and consumer research, yet dynamics of academic cooperation are poorly understood. The aim this paper to probe sociology collaboration within scholarship by means a detailed case study seminal odyssey. Design/methodology/approach presents history odyssey based on range secondary sources. Findings odyssey, one many collaborate circles thought, was moment development research. Practical implications This encourages reflection collegial character...

It is increasingly common for western universities to recruit marketing students from across the globe, and in particular notionally “developing” economies. This practice raises questions a variety of issues: can smuggle discourses subalternity into classroom; it construct education as an agent globalization; undermine commitments maintaining criticality subject area; result all manners pedagogical challenges; raise huge amounts money universities; reconstitute object export. These issues...

We present an invited interview with Professor James Fitchett (University of Leicester) on the idea dystopia and dystopic tendencies in historical moment Covid-19 pandemic.Footnote1 With his wonderfully nuanced background psychoanalytic theory a keen interest understanding market phenomena critically through ideology, paradox, fantasy, simulation, narcissism sadism among others, provides sweeping sometimes surprising account how utopia can be both quite selfish mundanely bland, vastly...

In reconsidering music in the background, authors look to what Adorno said seventy years ago about as aural wallpaper, Muzak corporation put it: “music is there be listened but heard”. Examining history of listening, and particular influence romanticism bohemia, we explore through depth interviews experiences musicians who perform background music. This text enlivened by an accompanying audio presentation which brings centre stage voices on how they negotiate romantic experience when...

D Greene 1985 Bristol: Adam Hilger xi + 194 pp price £19.50 (IOP members' £15.60) ISBN 0 85274 557 5

Experiments leading to the design of applicators various sizes giving a uniform field for clinical use electron beam from 15 MeV linear accelerator are described. Distributions measured using red Perspex show that dose is within 10 per cent depth 3·5 cm skin surface fields with diameter greater than about 8 cm. The method monitoring and safety precautions adopted when clinically also

While the use of music in advertising dates back centuries, using popular advertisements was often seen as ultimate sellout that offended aesthetic and bohemian values. By contrast, today represent one best opportunities for many musicians to gain access mainstream markets. We chart this warming relationships between by chronicling practices industry insiders evaluating political economy ideological consequences such a nominal paradigm shift. demonstrate convergence these two media is...

Measurements on the 14 MeV electron beam from linear accelerator at St. Bartholomew's Hospital are described. Details given of energy spectrum, current and size produced by accelerator. The data about scattering to obtain large fields suitable for therapy given. Results also measurements distribution electrons in a water phantom, with brief account method Perspex dosimetry.

The world's best marketers are blessed with a peculiar inventiveness that stems from experiencing the world as novelty, which is why marketing discipline in general has good memory for forgetting. In this paper then, we contend amnesia academia perfectly healthy, and indeed functions key component of our creative, ideas-laden discipline. We argue marketer's natural inclination towards erasure renewal, always wiping slate clean, should be encouraged, not cured. marshalling evidence favour...

Abstract This paper explores and investigates multi‐disciplinary perspectives on excrement in order to fertilise the ground which new consumer research agendas may be cultivated. We begin by illustrating symbolic power affective conditioning that attends excrement, explaining veil of secrecy history has draped over our bodily functions. then illustrate how this is manifest material infrastructures maintain aversion subject waste. With these orders mind we assess their importance asking what...

An absolute measurement of the ratio absorbed dose in carbon to air ionization density a chamber exposed 15 MeV electrons is described. A twin isothermal calorimeter was used, with thermistors as temperature sensitive elements. sensitivity about 5×10−5°C per cm obtained this arrangement.