<p>Currently, many organizations are facing trials when competing in the turbulent business environment; this is coupled with current Covid-19 pandemic, which has worsened strength of organizations. The telecommunication companies Malaysia was also not spared situation. Therefore, a crucial strategy for to gain competitive advantage by conducting training its employees at all levels overcome drawback. This research aims discover if impacts job performance and satisfaction two variables...

<p>The intent of this research is to scrutinise the impact digital marketing strategies applied by marketers in automotive industry Malaysia aiding consumers make purchase decisions. In reality, know that alone will not lead consumers’ decisions because all can be motivated digitalisation. Another significant factor influencing relationship strategies. Therefore, interceding strategy between and was analysed study support hypothesis. A total 605 employed furnished data for study....

Gender equality in education has been an issue of interest developing strategies for This research focuses on customer satisfaction with Malaysia's online food delivery (OFD) services. In this decade, the number individuals who frequently purchased meals climbed dramatically. People nowadays prefer their to be delivered instead dining a restaurant. Hence, it is crucial understand customers' expectations manage successful meal business. used have dine at restaurants or order takeout, but...

<p>The aim of this research is to examine the relationship between employees’ self-efficacy components (behavioural, cognitive and motivational engagement) their job performance in F&B manufacturing sector Klang Valley, Malaysia. In study, researchers explored how engagement, defined as a worker’s intention engage work, engagement or drive exceed tasks’ requirements achieve excellence behavioural which refers an employee's positive attitude towards were predicted from...

Entrepreneurship has always been men’s terrain, but women’s interest in business shows some escalation Malaysia, their success is still insignificant. This incites questions about the factors that affect and as entrepreneurs. research aims to offer an insight into among women entrepreneurs Malaysia. Therefore, this concentrated on significance of five particular variables, which are financial capital, human social innovation work-life balance contributing towards In order meet aim study, a...

The aim of this research was to examine the parallel mediating effect social media and relationship quality between marketing customer loyalty. A series regression analysis provided statistical result that tested hypothesis proposed in research. total population travel tourism firms registered with Ministry Tourism, Arts Culture 4746. results study were obtained from data collected through 361 out 600 self-administered questionnaires. assessed impact on loyalty tour companies Malaysia....

The integration of Artificial Intelligence (AI) in retail has redefined customer experience, offering new opportunities for personalisation, service quality enhancement, and continuous delivery. This study investigates the impact AI on customers’ experience at Giant Hypermarkets Klang Valley, Malaysia, focusing four key areas: quality, hassle-free service, service. Using quantitative methods, data were gathered from 365 respondents to assess influence AI-driven services experience. findings...

This study focuses on the influence of eco-friendly factors that impacts consumer purchasing intention in Klang Valley. The population Valley is 8 million, ranked as region nation with fastest growth and highest level development. area has also had most severe urbanization environmental issues. They have been made worse by enormous impact unregulated expansion during last two decades. affecting behaviour involving awareness, distribution, advertising, packaging were scrutinized. For this...

<p>This study aims to analyse and discuss the factors influencing purchasing behaviours of online consumers in Klang Valley, Malaysia. In past few years, world has been evolving at light speed, must keep up with this fast-paced development. The technological era changed habits so much that have turned shopping, vendors explored digitalization product search sales. With impact pandemic, digital age taken over a glance more than ever before. Online shopping offers convenience, ease,...

This study aimed to examine the effects of 7Ps marketing mix on sales performance an insurance company in Perak, Malaysia. The name is not revealed this because management refused give consent fearing a breach data protection laws. Seven variables were explored regarding their association and relationship with performance. seven key factors are product, price, promotion, placement, people, process, physical evidence. A self-administered survey was utilized gather data, 101 participants...

The hospitality industry has been impacted by the Covid-19 Pandemic and is still ravaging several nations. Therefore, changing normality of business operations activities, especially in marketing trends, crucial. This research evaluates factors that impact future focusing on employees within Klang Valley, Malaysia. In this research, independent variables (impact post-Covid-19 Pandemic, transition process from traditional to digital methods, consumers’ reactions towards marketing, possibility...

Fundamentally, all employees can recognise the objectives they want to achieve and plan changes implement in an organisation attain better job performance. However, most also understand that commissioning these plans into reality is not easy. Psychologists have identified workers' self-efficacy plays a significant role tackling tasks challenges organisations. This research illuminates current situations regarding significance of on employees' performance online retail sector Malaysia. A...

This study investigates the critical elements of viral marketing toward consumers' purchasing intention in Klang Valley, Malaysia. Five perceived were identified and tested on their relationship to purchase intentions. The five key factors are informativeness, entertainment, irritation, source credibility, incentive. To gather analyse data related this study, questionnaires distributed through online google platform consumers Valley. A total 434 respondents contributed discussion conclusion...

<p>Presently, many companies are confronted with tribulations while operating in a tempestuous business atmosphere; this is combined the global pandemic, which Covid-19, that has deteriorated potency of businesses. The telecommunication Malaysia were also affected during these conditions. Therefore, vital stratagem for firms to attain competitive advantage through training programs conducted all its employees throughout various sections organization order beat present obstacle....

<p>The impact of a dangerous pandemic to human life is not new chapter in history. However, the silent enemy (Covid-19) crept from Wuhan City, Hubei Province, China, at an exponential rate that it shifted rhythm world. The crisis started China has become global crippled many nations terms health and economy. From events have happened still happening, we can notice humans were prepared for onslaught this killer pandemic. businesses industries Malaysia also spared by One hard-hit...

Today, the rapid development of technology has caused both positive and negative effects environmental changes. While enjoying convenience provided by technology, people should have right mindset in keeping protecting their environment healthy. Therefore, this study aims to examine factors that impact green product purchase behaviour Malaysian shoppers Klang Valley, Malaysia. Five independent variables were used research project identify influence working consumers’ purchasing toward...

This study investigates the factors influencing Malaysian consumers' intentions toward digital banking. Digital banking has revolutionised traditional industry by leveraging technology and internet to provide convenient accessible financial services. In Malaysia, adoption of been slow, with only 31% Malaysians interested in is due several factors, including security concerns, a lack trust platforms, perceived difficulty using these platforms. uses responses 392 consumers on their perceptions...

Entrepreneurship has always been women's interest, and women have risen in the business arena. On other hand, statistic shows that Malaysian participation entrepreneurship is still minute but vital to Malaysia's economic development, as indicated by previous researchers. Additionally, impact of Covid-19 pandemic caused adverse effects on women-owned businesses Malaysia. This research aims offer an insight into how financial capital, amount capital needed, personal savings entrepreneurs...

Entrepreneurship has always been men’s realm, nevertheless women’s enthusiasm in business shows some intensification Malaysia, but their success is still trivial. This stimulates doubts about the factors that induce as entrepreneurs. The objective of this research to offer an understanding into women entrepreneurs Klang Valley, Malaysia. Thus, study focuses on implication five variables, which are financial capital, human social innovation and work-life balance induces To attain study, a...

The ultimate purpose of this moderated mediation study is to get an in-depth cognition how stress as a mediator influences the relationship between cyberbullying and employees’ productivity in manufacturing sector Malaysia. Additionally, research scrutinised moderating effect co-workers’ support productivity. results ascertained that creates tremendous stress, affecting This confirms when starts manifesting employees, it significantly affects employees. It was also evident without mediating...

<p>This study aimed to illuminate the influence of self-efficacy and creative process engagement on employees' innovative work behaviour in telecommunication industry Malaysia. To determine whether these two variables are linearly related, researchers have applied quantitative method test hypothesis developed for this study. The correlation procedure was used strength association, linear regression relationships between variables. population 45,093 employees working 214 employers...

Small and medium-sized enterprises (SMEs) play a vital role in the Malaysian economy. The success of SMEs is critical for Malaysia's total economic progression, both nationally globally. Conducting business online one opportunities social media has provided entrepreneurs. often lack means to conduct in-house marketing operations or hire skilled consultant. Social massive dialogue that everyone can join. With media, businesses have added advantage following statements replying instantly....

<p>This study investigates the factors motivating E-shopping satisfaction of consumers who purchase household appliances in Klang Valley, Malaysia. Four variables (security, website design, customer service, and experience) were identified tested on their relationship to consumers' E-Shopping with appliances. To gather data related this study, questionnaires distributed through online Google platform Valley. A total 415 respondents contributed findings conclusion study. These are...

<p>The purpose of this study is to examine the influence marketing mix (product, price, place, and promotion) on consumer behaviour, particularly importance moderating effect brand affinity in mobile phone market Klang Valley, Malaysia. The landscape changing within context technological development COVID-19 pandemic, and, for reason, understanding peculiarities preference purchasing patterns critical. elements can have a significant decisions, including product value quality, image,...

This study aims to examine the relationships between perceived consumer purchase behaviour, technological readiness, and merchant government support in driving adoption of digital payments by Malaysian small medium enterprises (SMEs) after COVID-19 pandemic. The objectives are provide data-driven insights into factors enabling transition cashless transactions Fintech solutions. surveyed 211 SME owners/managers Klang Valley, Malaysia, via questionnaires. target population consisted SMEs...