This study investigates the relationship between digital transformation and career growth in a manufacturing company Johor, Malaysia. A total of 283 employees participated this study. The uses SmartPLS to examine direct effects transformation, skills, technology adoption on growth. Additionally, it explores moderating role organisational support mediating job satisfaction these relationships. findings reveal that significantly enhances by fostering skills development, improving performance,...

Social media influencers have emerged as key players in shaping consumer behaviour, particularly the fashion industry, where visual appeal, credibility, and content quality drive purchasing decisions. This study examines how influencer credibility (attractiveness, expertise, trustworthiness) usefulness influence purchase decisions Malaysia. A quantitative approach was adopted, wherein data were collected from 470 social users through an online survey. Partial Least Squares Structural...

The aim of this research was to examine the parallel mediating effect social media and relationship quality between marketing customer loyalty. A series regression analysis provided statistical result that tested hypothesis proposed in research. total population travel tourism firms registered with Ministry Tourism, Arts Culture 4746. results study were obtained from data collected through 361 out 600 self-administered questionnaires. assessed impact on loyalty tour companies Malaysia....

Fundamentally, all employees can recognise the objectives they want to achieve and plan changes implement in an organisation attain better job performance. However, most also understand that commissioning these plans into reality is not easy. Psychologists have identified workers' self-efficacy plays a significant role tackling tasks challenges organisations. This research illuminates current situations regarding significance of on employees' performance online retail sector Malaysia. A...

Today, the rapid development of technology has caused both positive and negative effects environmental changes. While enjoying convenience provided by technology, people should have right mindset in keeping protecting their environment healthy. Therefore, this study aims to examine factors that impact green product purchase behaviour Malaysian shoppers Klang Valley, Malaysia. Five independent variables were used research project identify influence working consumers’ purchasing toward...

Reusable eco-friendly shopping bag usage among consumers in Malaysia as well the world is on rise considering requirement for environmental sustainability. Therefore, this study explores Gen-Y intention towards reusable bags and finds reasons them to buy use them. Data was collected from 385 Malaysian Kuala Lumpur via structured questionnaires. Applying Theory of Planned Behavior, study's results demonstrated that many respondents were not aware bags. The findings also highlight price design...

The ultimate purpose of this moderated mediation study is to get an in-depth cognition how stress as a mediator influences the relationship between cyberbullying and employees’ productivity in manufacturing sector Malaysia. Additionally, research scrutinised moderating effect co-workers’ support productivity. results ascertained that creates tremendous stress, affecting This confirms when starts manifesting employees, it significantly affects employees. It was also evident without mediating...

Employee job satisfaction is a crucial determinant of organisational success, influencing productivity, retention, and overall workplace morale. This study examines the effects leadership styles, flexible working arrangements (FWAs), rewards, culture on among employees at selected commercial banks in Johor, Malaysia. An explanatory quantitative research design was utilised, data were analysed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The sample included 400 across...

<p>This research scrutinizes the influence of dynamic capabilities in achieving and sustaining competitive advantage by women who own enterprises Malaysia. The contribution businesswomen is highly significant to economy nation. Malaysian strive hard stay business environment. Therefore, they understand significance attain advantage. However, solo will not lead because operate their a volatile Another factor that impacts entrepreneurial marketing strategies. intervening effect strategy...

This study investigates perceived risk factors that influence online purchase intention among Millennials in Malaysia. The examined several predictor variables, namely financial risks, product and non-delivery whereas the result variable under investigation was intention. employs structured questionnaires verified for data collection through face content validity. were analyzed using descriptive statistics Statistical Package Social Sciences (SPSS) version 23. Multiple regression analysis...