This study examines digital marketing strategies and consumer behaviour, focusing on online purchase intention for halal cosmetics in Malaysia as purchasing shifts from physical stores to platforms post-COVID. It introduces a novel framework investigating the direct indirect effects of social media engagement, brand awareness, quality intention, with attitude mediating factor, based Theory Planned Behavior (TPB). An survey was conducted 2024 among 268 Muslim females aged 18 26 (Gen Z) using...

Halal industry is one of the fastest growing industries in world and Malaysia contributed about US$113.2 billion. To protect Malaysia’s reputation as top halal economic country, monitoring attitude Muslim consumers preferences towards products imperative. This study provides some insights since there are limited studies on Malaysian food specifically. 402 respondents selected Middle Eastern origin participated completed instrument. integrated Theory Planned Behaviour Congruity Theory....

Impulse purchase behaviour has become a significant phenomenon driven by digital marketing and payment system advancements in contemporary consumer markets. This study examines the effects of social media influence, convenience, brand equity on impulse behaviour, with emotional states acting as mediators perceived risk moderators. A survey was conducted among 461 respondents Johor, data were analysed using structural equation modelling (SEM) SmartPLS. The results show that influence...

This study explores the influence of mobile application design, branding, AI-driven personalisation, and social commerce integration on purchase intention Generation Z users in Malaysia, with app marketing serving as a mediator. Z, highly tech-savvy digitally native demographic, is increasingly shaping landscape commerce. A cross-sectional survey was conducted among 431 respondents, primarily students from private university Kuala Lumpur, Malaysia. The data were analysed using Partial Least...

This study investigates the relationship between digital transformation and career growth in a manufacturing company Johor, Malaysia. A total of 283 employees participated this study. The uses SmartPLS to examine direct effects transformation, skills, technology adoption on growth. Additionally, it explores moderating role organisational support mediating job satisfaction these relationships. findings reveal that significantly enhances by fostering skills development, improving performance,...

Social media influencers have emerged as key players in shaping consumer behaviour, particularly the fashion industry, where visual appeal, credibility, and content quality drive purchasing decisions. This study examines how influencer credibility (attractiveness, expertise, trustworthiness) usefulness influence purchase decisions Malaysia. A quantitative approach was adopted, wherein data were collected from 470 social users through an online survey. Partial Least Squares Structural...

The main purpose of this study is to investigate the mediation effect corporate image and students’ satisfaction on relationship between service quality loyalty in technical vocational education training (TVET) higher learning institutes (HLIs). respondents were final year students from TVET HLIs Malaysia. Using proportionate stratified sampling followed by convenience method, 431 questionnaires distributed nine institutions. From that, 398 used for data analysis using SPSS version 22...

This research focuses on the factors of customer loyalty in service industry particularly in telecommunication and aims to solve issues related prepaid mobile services. The research was conducted evaluate relationship between quality, perceived value trust against loyalty.Surveys are using survey responses from a sample 398 respondents. The result this indicates that there is positive support service, reliability, emotional with loyalty. results also compared previous earlier findings...

Social media has become a widely-adopted technology since it being introduced to the world, affecting businesses in myriad ways. Majority of companies nowadays started invest on social marketing regards ability this initiative lead better profitability. However, only few studies have looked at empirical link between richness from i.e. Instagram and purchase intention among consumers. This paper discusses influences towards consumers’ mediated by brand equity. study was conducted utilising...

Reusable eco-friendly shopping bag usage among consumers in Malaysia as well the world is on rise considering requirement for environmental sustainability. Therefore, this study explores Gen-Y intention towards reusable bags and finds reasons them to buy use them. Data was collected from 385 Malaysian Kuala Lumpur via structured questionnaires. Applying Theory of Planned Behavior, study's results demonstrated that many respondents were not aware bags. The findings also highlight price design...

Employee job satisfaction is a crucial determinant of organisational success, influencing productivity, retention, and overall workplace morale. This study examines the effects leadership styles, flexible working arrangements (FWAs), rewards, culture on among employees at selected commercial banks in Johor, Malaysia. An explanatory quantitative research design was utilised, data were analysed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The sample included 400 across...

The hotel industry provides numerous jobs and has a significant contribution to local global economies. Given that the is an with impact, it required take social environmental responsibilities earnestly. This study aims describe corporate responsibility (CSR) strategies of five-star hotels in Denpasar City examine perceptions surrounding communities toward these programs develop appropriate CSR for hotels. research qualitative employing exploratory sequential mixed method. sample management...

This study aims at describing the CSR of five-star hotels in Bali, analyze perceptions surrounding community towards hotel and provide recommendations for strategies based on GRI Standards local perceptions. Respondent samples were selected using purposive sampling data collected interviews, documentation questionnaires. uses an interactive model qualitative analysis techniques. The results prove that: Bali do not have autonomous sector their own budgetary authority. Five-star also reported...

This study investigates perceived risk factors that influence online purchase intention among Millennials in Malaysia. The examined several predictor variables, namely financial risks, product and non-delivery whereas the result variable under investigation was intention. employs structured questionnaires verified for data collection through face content validity. were analyzed using descriptive statistics Statistical Package Social Sciences (SPSS) version 23. Multiple regression analysis...