Abstract This paper contributes to emerging discourse about the ongoing challenges and opportunities of social marketing as a discipline. The presents qualitative perspective on existing faced by offers suggestions for addressing these challenges. Nine semi-structured interviews with academics practitioners from six different countries were conducted. Thematic analysis was used analyse interpret data. study provides insight into marketing, classified three key themes according their position...

Background: This paper addresses the key factors that cause social marketing programs (typically consisting of discrete or interventions, but also including broader-scale initiatives) to fail. It argues understanding these failures offers greater insight researchers and practitioners than publications solely focused on successes. Focus: Our discusses causes failure programs, an area has largely been ignored in extant research. Research Question: What fail? Importance: As majority...

This study aimed to examine the barriers and facilitators HIV testing treatment among Malaysian MSM. Between June 2014 December 2015, in-depth interviews were conducted in 20 HIV-positive MSM recruited from a teaching hospital NGO Kuala Lumpur. Thematic analysis was used identify, analyze, report themes. Most participants investigated their status after long period of sickness. Others sought upon partner's diagnosis some diagnosed via blood donation. Barriers include personal (perceived good...

Purpose <br/> This paper presents the first attempt to map and critically review existing social marketing planning approaches.<br/> Approach Critical literature review.<br/> Findings The discussion highlights that approaches have moved on from older product-driven models towards a more customer/ citizen-oriented, stakeholder engagement value creation narrative. There is also growing connection between theories other disciplines. recognises simple push strategy, which was...

Purpose This paper aims to develop and present a new planning framework of social marketing, known as consumer research, segmentation, design the programme, implementation, evaluation sustainability (CSD-IES). Design/methodology/approach The proposed is based on recent theoretical developments in marketing informed by key strengths existing approaches. Findings CSD-IES incorporates emerging principles marketing. For example, changed behaviour, ethical considerations designing programmes,...

This paper aims to identify factors that contribute the success of current social marketing practices. These include setting clear behavior change objectives and segmentation informs communication messaging strategies. Other rigorous research (consumer research, formative literature review), pre-testing interventions, developing a partnership approach, using planning methodologies/theories, monitoring evaluation. could be used for policymakers, governments, agencies marketers delivering...

Background While failure in social marketing practice represents an emerging research agenda, the discipline has not yet considered this concept systematically or cohesively. This lack of a clear conceptualization to aid thus presents significant gap. Focus study aimed conceptualize failures practice. Methods A qualitative survey was conducted using purposive sampling solicit expert views well-established academics and practitioners. Participants were asked discuss based on their experience...

In Malaysia, the HIV epidemic is concentrated in a highly stigmatized population, men who have sex with (MSM). The relationship of multiple psychosocial health conditions and risks not been investigated. This study aims to assess association factors risky sexual behaviour infection among MSM. Data on demographic characteristics, conditions, condomless anal intercourse (CAI), testing status were collected via an anonymous online survey. Multivariable logistic regression model was used...

Based on the Theory of Planned Behavior, this paper explores perceptions COVID-19 vaccine among South Asian communities residing in UK. Thirty-eight semi-structured interviews were conducted using a qualitative approach and analyzed thematic analysis. Participants represented Indian, Pakistani, Bangladeshi, Sri Lankan, Afghani, Nepali backgrounds. The participants revealed that family community influence their vaccine. results suggest normalizing acceptance, addressing unknown side effects,...

Purpose This study aims to demonstrate the evaluation of an incentive scheme encourage pregnant people set a quit-smoking date. Design/methodology/approach The paper outlines collaborative approach, working with people, clinicians, tobacco dependency practitioners and academics gain insights into their perspectives experiences. Quantitative qualitative data were analysed. Findings appropriate support from clinicians have been shown quit helped remove barriers, such as perception...

Purpose Given the lack of understanding social marketing success in theory and practice, this study aims to investigate how experts conceptualize success. Design/methodology/approach In qualitative study, authors conducted an open-ended online questionnaire with 48 worldwide experts, most more than 20 years experience field. The analyzed data using topic modeling, a machine-learning method that groups responses/terms into cluster topics based on similarities. Keywords each served generate...

Purpose This paper aims to understand what reflexivity means and explores which types of could be applied within social marketing practice as a critical approach overcoming failures.

Purpose: This paper presents a systematic review of the use social marketing principles in sexual health studies order to determine effectiveness programmes. Method: A literature method was used, and Andreasen’s (2002) benchmark criteria were adopted analyse selected studies.Findings: There is evidence full some elements criteria, for example consumer research, behaviour change objectives segmentation. The mix theory exchange limited, whereas competition not noted. In addition, majority...

Previous studies documented the health disparities in smoking among sexual minority populations, including men who have sex with (MSM). However, behaviors never been examined Malaysian MSM, a group predominantly Muslim country. A total of 622 MSM completed an anonymous online survey 2017. Data on demographics, and substance use behaviors, psychosocial factors, attitudes toward cessation were collected analyzed. The mean age was 28 years 67% participants Malay ethnicity. prevalence current...

Abstract This paper presents the GPDS ( G etting Started, P lanning, D esign, and S ustainability) Planning Framework for Social Marketing. A qualitative research design was employed. Data were collected from social marketing experts using Delphi method analyzed thematic analysis approach. The proposed framework includes key strengths of existing Marketing (SMP) approaches. It also embeds emerging principles in planning process, such as ‘Continuous Consumer Research Feedback Loop’ (embracing...

<div>Automatic retinal blood vessel segmentation is very crucial to ophthalmology. It plays a vital role in the early detection of several diseases such as Diabetic Retinopathy, hypertension, etc. In recent times, deep learning based methods have attained great success automatic vessels from images. this paper, U-NET architecture proposed segment fundus images eye. Furthermore, 3 pre-processing algorithms are also enhance performance system. The has provided significant results. On...

<div>Automatic retinal blood vessel segmentation is very crucial to ophthalmology. It plays a vital role in the early detection of several diseases such as Diabetic Retinopathy, hypertension, etc. In recent times, deep learning based methods have attained great success automatic vessels from images. this paper, U-NET architecture proposed segment fundus images eye. Furthermore, 3 pre-processing algorithms are also enhance performance system. The has provided significant results. On...