A5034424889- Service and Product Innovation
- Consumer Behavior in Brand Consumption and Identification
- Innovation and Socioeconomic Development
- Digital Marketing and Social Media
- Ethics in Business and Education
- Management and Marketing Education
- Disaster Management and Resilience
- Service-Learning and Community Engagement
- Environmental Education and Sustainability
- Customer Service Quality and Loyalty
- Nonprofit Sector and Volunteering
- Pharmaceutical industry and healthcare
- Academic Writing and Publishing
- Management and Organizational Studies
Griffith University
2023-2024
Antioch University New England
2021-2023
Antioch University
2021
Abstract This paper contributes to emerging discourse about the ongoing challenges and opportunities of social marketing as a discipline. The presents qualitative perspective on existing faced by offers suggestions for addressing these challenges. Nine semi-structured interviews with academics practitioners from six different countries were conducted. Thematic analysis was used analyse interpret data. study provides insight into marketing, classified three key themes according their position...
Background: This paper addresses the key factors that cause social marketing programs (typically consisting of discrete or interventions, but also including broader-scale initiatives) to fail. It argues understanding these failures offers greater insight researchers and practitioners than publications solely focused on successes. Focus: Our discusses causes failure programs, an area has largely been ignored in extant research. Research Question: What fail? Importance: As majority...
Purpose This study aims to mark the 50th anniversary of social marketing as an innovative change discipline; this viewpoint reviews “epistemological diversity” within and calls for its incorporation in expansion discipline. Design/methodology/approach Cognisant visible (e.g., gender, age, race) invisible epistemology, experience, socioeconomic status) dimensions diversity, focuses on one dimension diversity – epistemology. Using secondary data, epistemological review is undertaken by...
Purpose In this paper we (a pracademic, a practitioner, and an academic) aim to explore the academic/practitioner gap in social marketing offer recommendations close it, while amplifying existing examples of best practice from within field. We also propose research agenda spur dialog guide further investigations area. Insights prior research, coupled with co-authors’ experience observations, indicate that disconnect does exist between academia marketing, though it is admittedly...
Background While failure in social marketing practice represents an emerging research agenda, the discipline has not yet considered this concept systematically or cohesively. This lack of a clear conceptualization to aid thus presents significant gap. Focus study aimed conceptualize failures practice. Methods A qualitative survey was conducted using purposive sampling solicit expert views well-established academics and practitioners. Participants were asked discuss based on their experience...
Background The availability of formal academic training is essential to the development and professionalization any discipline. Previous research described worldwide social marketing course offerings their accompanying pedagogical approaches. This has been demonstrably appreciated by community, resulting in calls for its continuation. Focus Article We present an update expansion upon prior research, identify patterns trends observed over past decade. Importance Social Marketing Field As...