Purpose This paper aims to contribute overcoming the gap existing in supply chain literature related digital servitization by bridging with knowledge management and identifying rise of as a driver for changes business model towards open innovation. Design/methodology/approach The study follows an inductive grounded theory approach building. To analyse impact servitization, in-depth interviews managers main units Volvo Group ecosystem were carried out. Findings results show how process...

This paper defines the Metaverse in business environment using a holistic lens, highlighting opportunities and challenges. The research is based on systematic literature review (SLR) that collects definitions, challenges of from latest marketing management streams. results highlight emergence as technology facilitates communication, actor interaction knowledge dissemination, both for competitive advantage companies social people society.

Purpose Augmented reality (AR) technology currently plays a central role in the retail sector, rapidly changing consumers’ behaviours and retailers’ strategies. The purpose of this paper is to identify behavioural changes that have occurred due coronavirus disease 2019 (COVID-19) pandemic how AR can be used as valid useful response these new consumer habits. Design/methodology/approach Exploratory research was conducted determine has helped people shop differently than they did before by...

Purpose In the most recent years, social, innovative, economic and political changes in European context have characterized consumers' behaviours. The paper aims to understand if use of electronic commerce differs a situation by uncertainty. Design/methodology/approach An innovative approach categorising online consumer behaviour considers self-determination theory basic psychological needs an uncertain scenario. research is based on quantitative analysis obtained clustering algorithms...

Purpose This paper aims to identify the combination of innovation determinants driving creation innovative products amongst market leaders and followers in food beverage (F&B) firms. Design/methodology/approach research is based on case study methodology by using two types data sources: (1) semi-structured interviews with industry experts (2) in-depth managers. In addition, a questionnaire adapted from prior was used consider firm types. Findings Suggesting an integrated theoretical...

Purpose This research aims to fill the gaps regarding customer preferences for digitalisation create value retailers and customers, as well focus on retail change shopping behaviour in grocery stores emerging market. Design/methodology/approach paper contributes this area by evaluating customers' retailers' attitudes towards digital transformation retailing through interviews. Methodologically, 200 questionnaires were gathered, data analysed with partial least squared structural equation...

<p>This paper is an attempt to develop a new way sell products or services for retailers within town centres. An analysis of the literature revealed that use Internet and digital commerce strategies are rarely used as tools revitalize urban retail multidimensional experience place. Thus, this aims highlight which modes online commerce—e-commerce, s-commerce m-commerce—are more suitable than others help centre place where they work. The research questions follows: 1) What origins growth...

The creation of a retail store able to offer multidimensional experiences is one the main challenges last few years. blend physical and digital elements permits create new manner consider evolution fixed store. traditional integrate normally placed in with technology order immersive where people can interact content by using only hand gestures natural movements, an interactive environment.
 
 From literature analysis, emerged that Internet use strategies are not being exploited...

During the COVID-19 pandemic, scholars have studied effects caused by spread of novel coronavirus in different fields such as management, finance, business, and social science general. The retailing sector was profoundly affected several modifications during after first second waves worldwide. Covid-19, with associated restrictions, fear contact need to maintain physical distance, influenced both consumers retailers. However, it found that there is a lack studies on key issues retail sector....

Firms working in the third millennium have to face challenge of being more sustainable. The complexity and multidisciplinary nature sustainability also requires new specific knowledge. This means necessity a critical rethinking education system way provide cognitive tools applications needed for generations address environmental, economic, social challenges. In this perspective, role school it is crucial, above all, encourage attention include as theme on educational programs, focusing...

Taking the new consumer requirements for products linked to regional identity and cultural heritage into consideration, today’s transnational companies have modified their strategies. By using a or geographic indication, it is possible exploit existing associations that consumers with region particular place provide specific image. The purpose of this case study illustrate orientation companies’ towards rediscovery evaluation terroir. To pursue goal we chose use methodology, based on...