About
Contact & Profiles
A5087270546
Research Areas
- Digital Marketing and Social Media
- Customer Service Quality and Loyalty
- Technology Adoption and User Behaviour
Bangladesh University of Professionals
2023
Purpose The aim of this study is to comprehend the behavioural intention females' perception toward smart healthcare technology. also examines moderation effect social influences between perceived technology and usefulness among female users. Design/methodology/approach To test model, collected data from respondents ( n = 913) responses. were analyzed by structural equation modeling (SEM) using Smart-PLS 3.2. complement findings modeling, conducted a post-hoc via experimental research...
10.1108/bij-09-2022-0585
article
EN
Benchmarking An International Journal
2023-02-25
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