Purpose As a global pandemic, the COVID-19 crisis has profoundly affected development of local firms, threatening survival small and medium enterprises (SMEs). This study aims to present an integrated framework by investigating impact strategic tools (i.e. firms’ capability business agility, marketing operational efficiency, optimisation innovation [OIC], managing employees’ satisfaction rethinking customers’ experience) on strategies SMEs amidst pandemic. Design/methodology/approach The...

Purpose This study aims to investigate the impact of a firm’s supply chain capabilities on resilience, and resilience sustainable performance in data-driven business environment. The also explore function mediating relationship between capability performance. Design/methodology/approach Primary data were acquired through survey 310 managers small- medium-sized businesses variety industries across Bangladesh. analyzed using partial least squares structural equation modeling. Findings A...

The demand for online food delivery has increased considerably throughout the world during COVID-19 pandemic. Consumers' habits in searching information on and making decisions about ready-to-eat have changed remarkably this time. purpose of research is to explore consumers' use services (OFDS) pandemic via applications (apps) moderating role played by perceived trust information. Data were collected from 246 users through e-mail structural equation modeling using PLS-3 was used analyze...

The growing consciousness among consumers regarding the toxic effects of traditional beauty products has developed consumer interest in organic as an alternative. This study investigates how social media and engagement reinforce this influence purchase intention products. results 213 datasets collected through online platform analyzed by structural equation modeling suggest that both positively significantly affect to research also found a significant mediating role between intention. While...

Purpose The importance of smart tourism technologies (STTs) has been rising recently, but how STTs are related to tourists' psychological well-being got little attention. study intends show increase by capitalizing on the theory Tourism 4.0. investigates associations between factors with perceived benefit and, subsequently, tourists. Moreover, this also examines moderating impact a growth mindset (GM) benefits (PB) and (TPW) in industry. Design/methodology/approach Using structured...

Purpose The aim of this study is to comprehend the behavioural intention females' perception toward smart healthcare technology. also examines moderation effect social influences between perceived technology and usefulness among female users. Design/methodology/approach To test model, collected data from respondents ( n = 913) responses. were analyzed by structural equation modeling (SEM) using Smart-PLS 3.2. complement findings modeling, conducted a post-hoc via experimental research...

The present research investigates the influence of B2B firms' supply chain resilience orientation on achieving sustainable performance via adaptive capability. Furthermore, this also tests moderating role customer engagement between capability and performance. proposed conceptual model was analyzed using Partial Least Squares (PLS)-Structured Equation Modeling (SEM) by applying survey data collected from 276 samples 138 firms. Our results indicate that positively significantly influences...

Purpose The purpose of this study is to understand the determinants affecting behavioral intention (BI) use ePharmacy services. moderating role technology discomfort in relationship between BI and actual ePharmacies context Bangladesh also examined. Design/methodology/approach A descriptive, quantitative approach was used consider UTAUT-2 model. Using convenience sampling method, 255 responses were collected. data analyzed using Smart-PLS 3.2 software investigate hypothesized relationships....

Purpose The negative influence of gamification on online communities has received little attention in the available literature. study examines adverse effects during engaging communities. Design/methodology/approach Gap-spotting methods were used to develop research questions, followed by model development using social exchange and social-network theories. Data collected from 429 samples. applied partial least squares structural equation modeling test hypotheses ANN application. Findings...

Purpose This study aims to find out the influence of green practices used by five-star hotels on guest’s online hotel assessment and their revisit intentions. It also evaluated how use influenced willingness pay a premium price. Apart from conventional service attributes, this identified some new innovative services offered which have an overall effect Design/methodology/approach applied focus group interviews 12 managers accessed hotel’s internal database identify latest attributes hotels....

Purpose This study aims to explore how multinational lead buyers can play an active role in ensuring worker voices garment supplier factories where workers have limited space raise their voices, and buyers’ involvement increases the possibilities of mitigating barriers social dialogues enhancing mutual interests factories. Design/methodology/approach Using a qualitative research approach multiple embedded case method, this considered buyer−supplier dyads as unit analysis, i.e. two four...

The purpose of study is to examine the factors behind purchase intention for counterfeit luxury goods in Bangladesh using Theory Planned Behavior (TPB). This research also sought measure effect product attribute, brand image, level income, price, and gender regarding goods. Data were gathered from a sample 242 individual respondents living different areas Dhaka city who had experience purchasing various A structured questionnaire was used obtain survey data through personal interview....

Purpose This study examines the relationships between collaboration capability (CC) and supply chain risk management (SCRM) mediating role of alignment (SCA) CC SCRM. It also investigates moderating data-driven culture (DDC) on path joining SCA. Design/methodology/approach A survey was conducted via a structured questionnaire among 297 managers Business-to-business (B2B) firms. The data were analyzed using partial least squares structural equation modeling (PLS-SEM). Findings result found...

Purpose Using the stimulus–organism–response (SOR) theoretical model, this empirical research aims to examine and validate how tourists’ interactions with 360-degree virtual reality (VR) videos incorporating Web navigability visual interface design quality (stimulus) on travel websites can make tourists more engaged then satisfied (organism), which could them likely visit destinations spread electronic word of mouth (e-WOM) (response). Design/methodology/approach convenience sampling method,...

Purpose This study aims to explore factors that influence tourists’ visiting behaviors towards smart tourism destinations (STDs) by extending the theory of planned behavior. Design/methodology/approach Partial least squares structural equation modeling (PLS-SEM) technique is used test proposed hypotheses analyzing 413 usable responses are collected through personal interviews. Moreover, data using structured interviews and analyzed SmartPLS, 3.3.3. Findings results reveal STD visit...

This study analyzed the impact of applications human resource information system (HRIS) on firms’ financial performance. Performance estimation models developed based five years performance related data extracted from annual reports total 41 (89%) banks operated under four strata: state-owned commercial (9%), specialized (6%), private (63%), and foreign (11%) in Bangladesh while multivariate analysis covariance (MANCOVA) tested to examine varied corporate according ownership patterns. The...

The study aimed at examining the perceived importance of human resource information system (HRIS) in business. A structured questionnaire was used to get an opinion from end-users 55 scheduled banks consisted 8427 branches. total 1200 responses were returned as complete form. then extracted important reasons using HRIS business through principal component (PCA) analysis. In addition, one-way analysis variance (ANOVA) tested examine levels among responses. results existing revealed that only...

For improving marketing effectiveness, the producers and entrepreneurs today want to understand how human psychology emotions influencing on decision making.In this instance, concept of neuromarketing offers a chance get accurate, factual data about buying habits target markets.This study has been intended explore challenges, prospects, limitation potentiality practising in context Bangladesh as cutting-edge issue with purpose providing corresponding recommendations.The status future...